ALD (OTCMKTS:ALLDF) Trading Down 2.2% – Here’s What Happened

Shares of Ald S.A. (OTCMKTS:ALLDF) traded down 2.2% during mid-day trading on Thursday . The company traded as low as $13.25 and last traded at $13.25. 5,000 shares were traded during trading, an increase of 390% from the average session volume of 1,020 shares. The stock had previously closed at $13.55.

ALD News Roundup

Here are the key news stories impacting ALD this week:

• Positive Sentiment: Expansion in the U.S.: Aldi is opening four new stores in New York, a clear sign of continued footprint growth and revenue opportunity in a large market. Four new Aldi stores are coming to New York. Here’s where
• Positive Sentiment: Promotions tied to Super Bowl and seasonal demand (30% off game‑day snacks; Uber Eats promo codes and curated Super Bowl deals) may lift short‑term same‑store sales and basket size. Aldi Is Offering 30% Off Game Day Snacks for a Limited Time
• Positive Sentiment: Promotional distribution: an Uber Eats code and retailer partnerships highlighted in outlets can increase convenience sales and reach new shoppers via delivery channels. This Uber Eats code will save you 30% on Super Bowl snacks from Aldi
• Positive Sentiment: Strong product PR: multiple reviews praise Aldi “dupes” (e.g., Uncrustables copycat, $4.99 strawberries that compare to $20 berries), reinforcing Aldi’s value positioning and likely boosting foot traffic. Aldi’s Uncrustables Copycat Makes The Name Brand Look Overpriced
• Neutral Sentiment: Ongoing lifestyle coverage of weekly “Aldi Finds” and home/decor items drives brand awareness but has mixed direct impact on grocery revenue growth. 8 Aldi Finds Coming to Stores in February
• Neutral Sentiment: Consumer hacks (e.g., shoppers using timing/tricks to get 50% off meat) may boost store visits but could pressure margin if widely adopted—impact uncertain. Aldi shoppers are using this trick to get 50% off meat
• Negative Sentiment: Reputational/legal risk: a competitor ad was banned for ‘misleading’ Aldi price‑match claims — this draws scrutiny to Aldi’s pricing communications and could create short‑term PR noise. Co-op ad banned over ‘misleading’ Aldi price-match claims
• Negative Sentiment: Some coverage notes items that aren’t always cheaper at Aldi, which may temper the “lowest‑price” narrative for value‑oriented shoppers. 7 Items That Aren’t Always Cheaper At Aldi

ALD Price Performance

The business’s 50 day moving average is $13.14 and its 200 day moving average is $11.92.

ALD Company Profile

ALD Automotive is a global provider of mobility and automotive financial services, offering full-service vehicle leasing and fleet management solutions to corporate clients and small-to-medium enterprises. As a wholly owned subsidiary of Société Générale, the company develops tailored financing and operational management programs that cover the complete vehicle life cycle, from acquisition and maintenance to resale.

The company’s core offerings include full-service operational leases, fleet consultancy, driver support services and remarketing of used vehicles through international sales platforms.