Booking Holdings Inc. (NASDAQ:BKNG) Receives Consensus Rating of “Moderate Buy” from Analysts

Shares of Booking Holdings Inc. (NASDAQ:BKNG) have received a consensus rating of “Moderate Buy” from the thirty-eight brokerages that are presently covering the stock, Marketbeat.com reports. Ten research analysts have rated the stock with a hold rating, twenty-seven have assigned a buy rating and one has given a strong buy rating to the company. The average 1 year price objective among brokerages that have issued a report on the stock in the last year is $6,195.6250.

A number of research firms recently commented on BKNG. Wedbush raised Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 price objective on the stock in a research note on Thursday, November 13th. Mizuho upgraded shares of Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 price target on the stock in a research report on Wednesday. Gordon Haskett increased their price objective on shares of Booking from $5,620.00 to $5,710.00 and gave the stock a “hold” rating in a research report on Wednesday, December 10th. HSBC boosted their target price on shares of Booking from $7,447.00 to $7,656.00 and gave the company a “buy” rating in a report on Friday, January 9th. Finally, Argus increased their price target on Booking from $6,000.00 to $6,400.00 and gave the stock a “buy” rating in a report on Tuesday, January 6th.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Mizuho upgraded BKNG to an “outperform” with a $6,000 price target, signaling confidence in Booking’s long‑term earnings potential and providing a substantive positive anchor for buyers. Read More.
• Positive Sentiment: Mizuho also published commentary saying AI‑related selling is “overblown” and that recent weakness could be a buying opportunity — this frames the recent pullback as tactical rather than structural. Read More.
• Positive Sentiment: KeyCorp kept an overweight stance while trimming its price target slightly, which still implies meaningful upside from current levels and may support longer‑term investor interest. Read More.
• Positive Sentiment: Several bullish writeups (a “bull case” piece) are circulating arguing the pullback is a buying opportunity based on cash flow, buybacks, loyalty/AI initiatives and Agoda exposure — these narratives can attract value buyers. Read More.
• Neutral Sentiment: Citizens/JMP reportedly reaffirmed a “market perform” rating in some coverage notes — a neutral stance that removes immediate upward analyst pressure but doesn’t signal fresh deterioration. Read More.
• Negative Sentiment: Citizens (different report) issued a downgrade in coverage, which likely contributed to selling pressure and headline weakness—investors often react quickly to downgrade headlines. Read More.
• Negative Sentiment: Insider selling: a director disclosed a small sale (40 shares). The dollar amount is modest and not materially informative, but it can be read negatively by short‑term traders. Read More.
• Negative Sentiment: Market reaction and algorithmic flows: commentary notes a sharp intraday drop and heavier trading that amplified declines — this mechanical selling can worsen momentum short‑term even if fundamentals remain intact. Read More.

Insider Buying and Selling at Booking

In related news, Director Robert J. Mylod, Jr. sold 40 shares of the business’s stock in a transaction on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the transaction, the director owned 840 shares in the company, valued at $4,288,502.40. The trade was a 4.55% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Glenn D. Fogel sold 953 shares of the firm’s stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the completion of the sale, the chief executive officer owned 19,615 shares of the company’s stock, valued at $101,631,984.10. The trade was a 4.63% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 3,124 shares of company stock valued at $16,194,538. 0.16% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Booking

Several large investors have recently added to or reduced their stakes in BKNG. Jones Financial Companies Lllp boosted its holdings in Booking by 7.7% during the third quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider’s stock worth $38,132,000 after purchasing an additional 492 shares during the last quarter. Y Intercept Hong Kong Ltd lifted its position in shares of Booking by 15.6% during the 2nd quarter. Y Intercept Hong Kong Ltd now owns 511 shares of the business services provider’s stock worth $2,958,000 after buying an additional 69 shares in the last quarter. Donaldson Capital Management LLC boosted its stake in shares of Booking by 59.6% in the 3rd quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider’s stock worth $6,042,000 after buying an additional 418 shares during the last quarter. Vontobel Holding Ltd. grew its holdings in shares of Booking by 18.6% in the second quarter. Vontobel Holding Ltd. now owns 75,534 shares of the business services provider’s stock valued at $437,284,000 after acquiring an additional 11,829 shares in the last quarter. Finally, Panagora Asset Management Inc. increased its position in shares of Booking by 67.3% during the second quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider’s stock valued at $174,893,000 after acquiring an additional 12,148 shares during the last quarter. Institutional investors own 92.42% of the company’s stock.

Booking Stock Down 3.6%

Shares of Booking stock opened at $4,443.42 on Friday. The stock has a market cap of $143.21 billion, a price-to-earnings ratio of 28.88, a P/E/G ratio of 0.99 and a beta of 1.21. Booking has a twelve month low of $4,096.23 and a twelve month high of $5,839.41. The company’s fifty day moving average is $5,211.89 and its 200 day moving average is $5,291.13.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.