Mattel (NASDAQ:MAT) Stock Price Expected to Rise, Roth Mkm Analyst Says

Mattel (NASDAQ:MAT) had its price objective lifted by analysts at Roth Mkm from $20.00 to $22.00 in a research report issued on Wednesday, MarketBeat reports. The brokerage currently has a “neutral” rating on the stock. Roth Mkm’s target price would suggest a potential upside of 4.22% from the company’s current price.

A number of other research analysts have also commented on the stock. Morgan Stanley reiterated a “positive” rating on shares of Mattel in a research note on Monday. DA Davidson reduced their price objective on Mattel from $30.00 to $25.00 and set a “buy” rating for the company in a research note on Wednesday, October 22nd. Zacks Research lowered shares of Mattel from a “hold” rating to a “strong sell” rating in a research note on Monday, January 12th. JPMorgan Chase & Co. decreased their target price on Mattel from $25.00 to $23.00 and set a “neutral” rating for the company in a research report on Monday, October 27th. Finally, Weiss Ratings restated a “hold (c+)” rating on shares of Mattel in a report on Wednesday, December 24th. Three research analysts have rated the stock with a Buy rating, six have issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Hold” and an average price target of $23.86.

Mattel Trading Down 0.8%

NASDAQ:MAT opened at $21.11 on Wednesday. The stock has a market cap of $6.56 billion, a price-to-earnings ratio of 15.75, a PEG ratio of 2.25 and a beta of 0.70. The company has a debt-to-equity ratio of 0.77, a quick ratio of 1.18 and a current ratio of 1.60. Mattel has a 1 year low of $13.94 and a 1 year high of $22.25. The business has a fifty day moving average of $20.73 and a 200-day moving average of $19.09.

Institutional Investors Weigh In On Mattel

Institutional investors have recently modified their holdings of the business. Norges Bank bought a new stake in shares of Mattel in the second quarter valued at approximately $55,651,000. CX Institutional acquired a new position in Mattel in the third quarter valued at about $6,260,000. Orion Porfolio Solutions LLC boosted its position in shares of Mattel by 221.0% during the 2nd quarter. Orion Porfolio Solutions LLC now owns 56,637 shares of the company’s stock worth $1,117,000 after acquiring an additional 38,993 shares in the last quarter. Great Lakes Advisors LLC raised its holdings in shares of Mattel by 37.1% during the 3rd quarter. Great Lakes Advisors LLC now owns 318,769 shares of the company’s stock worth $5,365,000 after buying an additional 86,207 shares in the last quarter. Finally, Hillsdale Investment Management Inc. bought a new stake in shares of Mattel during the 2nd quarter valued at approximately $726,000. Institutional investors and hedge funds own 97.15% of the company’s stock.

Key Mattel News

Here are the key news stories impacting Mattel this week:

• Positive Sentiment: Analyst support picked up — Morgan Stanley raised its price target to $22 citing sector valuation adjustments, signaling upside vs. prior levels and supportive institutional view. Read More.
• Positive Sentiment: Roth Capital also raised its target to $22 (neutral rating), reinforcing analyst conviction that shares have modest upside from here. Read More.
• Positive Sentiment: Media and IP monetization continue to accelerate — Mattel’s MATCHBOX: THE MOVIE (starring John Cena) is set for an Apple TV release this October, increasing potential recurring media revenue and brand exposure. Read More.
• Positive Sentiment: Mattel Studios is expanding its film slate (e.g., a live-action Tony the Tattooed Man adaptation), underscoring a broader strategy to turn toys into franchise revenue beyond core product sales. Read More.
• Positive Sentiment: Product/brand initiatives: Mattel released its first autistic Barbie, which strengthens DEI positioning and can boost long-term brand loyalty and PR momentum. Read More.
• Neutral Sentiment: Zacks previews Q4 expecting strong holiday demand and brand momentum, but frames results as mixed given offsetting items (tariffs, FX, seasonal costs). Investors may wait for the actual print. Read More.
• Neutral Sentiment: Smaller PR/marketing items (e.g., Trixie Mattel hosting the Queerties) add cultural relevance but are unlikely to move near-term fundamentals. Read More.
• Neutral Sentiment: Coverage highlights ongoing efforts to revive underperforming brands — strategy may pay off long term but is uncertain in the near term. Read More.
• Negative Sentiment: Key risks: tariffs, FX headwinds and higher seasonal promotional/fulfillment costs could compress Q4 margins — these near-term profitability pressures help explain investor caution despite positive headlines. Read More.

About Mattel

Mattel, Inc is a leading global toy company headquartered in El Segundo, California. Founded in 1945 by Harold “Matt” Matson and Elliot and Ruth Handler, the company has grown into a major player in the toy and family products industry. Mattel designs, manufactures, and markets a broad range of toys, games and entertainment products under well-known brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and Matchbox. In addition to its proprietary labels, Mattel holds licenses with global entertainment franchises, partnering with Disney, Warner Bros., WWE and other studios to create character-driven play experiences.