ServiceNow’s (NOW) “Buy” Rating Reaffirmed at Needham & Company LLC

Posted by Defense World Staff on Feb 6th, 2026

Needham & Company LLC reiterated their buy rating on shares of ServiceNow (NYSE:NOW – Free Report) in a research note released on Thursday morning,Benzinga reports. Needham & Company LLC currently has a $155.00 price objective on the information technology services provider’s stock.

Several other equities research analysts also recently issued reports on the company. Mizuho dropped their price objective on ServiceNow from $210.00 to $190.00 and set an “outperform” rating on the stock in a report on Wednesday, January 21st. Arete Research set a $200.00 price target on shares of ServiceNow in a report on Tuesday, January 6th. Jefferies Financial Group decreased their price objective on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a report on Friday, January 23rd. BMO Capital Markets dropped their target price on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a research report on Thursday, January 29th. Finally, DZ Bank raised shares of ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have given a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $193.01.

View Our Latest Stock Report on NOW

ServiceNow Stock Performance

Shares of NOW stock opened at $102.88 on Thursday. ServiceNow has a 12 month low of $101.72 and a 12 month high of $211.48. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The firm has a market capitalization of $107.61 billion, a P/E ratio of 61.68, a P/E/G ratio of 1.88 and a beta of 0.97. The company’s fifty day moving average price is $145.63 and its two-hundred day moving average price is $168.60.

ServiceNow (NYSE:NOW – Get Free Report) last announced its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same period last year, the firm earned $0.73 earnings per share. The company’s revenue was up 20.7% on a year-over-year basis. On average, research analysts anticipate that ServiceNow will post 8.93 earnings per share for the current fiscal year.

Insider Transactions at ServiceNow

In related news, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the sale, the director owned 47,930 shares of the company’s stock, valued at approximately $7,745,488. This trade represents a 3.03% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction that occurred on Friday, November 14th. The shares were sold at an average price of $168.50, for a total value of $235,894.40. Following the transaction, the insider owned 25,270 shares of the company’s stock, valued at $4,257,893.92. This represents a 5.25% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 15,310 shares of company stock valued at $2,533,585 over the last ninety days. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

A number of hedge funds have recently added to or reduced their stakes in the stock. Kilter Group LLC bought a new position in ServiceNow in the 2nd quarter worth about $25,000. IAG Wealth Partners LLC boosted its position in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after buying an additional 18 shares during the period. Noble Wealth Management PBC grew its holdings in ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after buying an additional 128 shares in the last quarter. Millstone Evans Group LLC grew its holdings in ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock worth $25,000 after buying an additional 132 shares in the last quarter. Finally, Lodestone Wealth Management LLC acquired a new stake in ServiceNow in the 4th quarter valued at approximately $26,000. 87.18% of the stock is currently owned by institutional investors.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Needham reaffirmed a Buy on NOW and set a $155 price target, citing strong adoption of Now Assist and AI-driven growth — an upgrade-style catalyst that supports upside potential if execution continues to track. ServiceNow: Strong Now Assist Adoption and AI-Driven Growth Create Attractive Buy Entry Point
Positive Sentiment: Partnership with Anthropic deepens ServiceNow’s AI platform strategy, strengthening product differentiation and enterprise AI roadmap — a medium-term positive for revenue/retention. ServiceNow Deepens AI Platform Strategy With Anthropic Partnership
Positive Sentiment: Bernstein flagged NOW as a discounted large-cap growth name, suggesting valuation support for long-term investors if near-term volatility stabilizes. Why Bernstein Calls ServiceNow (NOW) a Discount Large-Cap Growth Stock
Neutral Sentiment: BTIG and others debate whether recent weakness is a buying opportunity or sign of structural risk; views point to a polarized market — this fuels volatility but not a clear directional verdict. Software ‘SaaSpocalypse:’ BTIG Sees Salesforce, ServiceNow Rebound, But Jim Cramer Warns Of Permanent AI Obsolescence
Neutral Sentiment: Zacks notes NOW is a trending stock — increased attention can amplify moves in either direction depending on next catalysts (earnings, product announcements, sector flow). ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
Negative Sentiment: MarketBeat/Fool coverage highlights that NOW plunged amid a sectorwide rout — broad software selling and momentum chasing are the immediate drivers of the stock’s decline. Why ServiceNow Tumbled by Almost 8% on Thursday
Negative Sentiment: The broader “SaaSpocalypse” narrative and articles highlighting tech stocks being cut in half are pressuring investor sentiment toward SaaS names like NOW. The SaaSpocalypse Has Cut These Stocks In Half
Negative Sentiment: Security research flagged exploitable AI agents tied to Microsoft and ServiceNow, raising short-term operational and reputational risk that could amplify downside until clarified. Microsoft and ServiceNow’s exploitable agents reveal a growing – and preventable – AI security crisis
Negative Sentiment: High-profile criticism (Jim Cramer pieces) and headlines about AI fears hammering software stocks are feeding momentum selling in NOW despite company-level positives. Jim Cramer on ServiceNow: “This Stock Has Become a Nightmare”

ServiceNow Company Profile

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.