Hurlow Wealth Management Group Inc. Reduces Stock Holdings in Procter & Gamble Company (The) $PG

Hurlow Wealth Management Group Inc. lessened its stake in Procter & Gamble Company (The) (NYSE:PG) by 61.4% in the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 3,182 shares of the company’s stock after selling 5,070 shares during the quarter. Hurlow Wealth Management Group Inc.’s holdings in Procter & Gamble were worth $489,000 at the end of the most recent reporting period.

Other hedge funds also recently made changes to their positions in the company. Halbert Hargrove Global Advisors LLC purchased a new stake in shares of Procter & Gamble during the third quarter worth about $25,000. Corundum Trust Company INC acquired a new stake in Procter & Gamble during the 3rd quarter valued at approximately $32,000. Mid American Wealth Advisory Group Inc. acquired a new position in shares of Procter & Gamble in the 2nd quarter valued at approximately $34,000. Marquette Asset Management LLC purchased a new position in shares of Procter & Gamble during the 3rd quarter valued at approximately $37,000. Finally, Manning & Napier Advisors LLC acquired a new stake in shares of Procter & Gamble during the third quarter worth approximately $44,000. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Insider Activity at Procter & Gamble

In related news, CEO Ma. Fatima Francisco sold 8,000 shares of the stock in a transaction that occurred on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total value of $1,264,000.00. Following the completion of the transaction, the chief executive officer directly owned 6,571 shares of the company’s stock, valued at $1,038,218. This represents a 54.90% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider Marc S. Pritchard sold 95,903 shares of Procter & Gamble stock in a transaction on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total value of $14,495,738.45. Following the sale, the insider directly owned 182,607 shares in the company, valued at $27,601,048.05. The trade was a 34.43% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 103,904 shares of company stock valued at $15,759,885. Insiders own 0.20% of the company’s stock.

Analysts Set New Price Targets

Several analysts recently issued reports on the stock. Deutsche Bank Aktiengesellschaft cut their price target on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating on the stock in a report on Monday, December 8th. Piper Sandler started coverage on shares of Procter & Gamble in a research note on Wednesday, January 7th. They issued a “neutral” rating and a $150.00 target price on the stock. JPMorgan Chase & Co. raised shares of Procter & Gamble from a “neutral” rating to an “overweight” rating and increased their price target for the stock from $157.00 to $165.00 in a research report on Friday, January 23rd. Raymond James Financial lowered their price objective on Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a report on Monday, October 20th. Finally, TD Cowen cut Procter & Gamble from a “buy” rating to a “hold” rating and upped their price objective for the company from $150.00 to $156.00 in a research note on Tuesday, January 27th. Thirteen equities research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the company’s stock. Based on data from MarketBeat, Procter & Gamble has an average rating of “Moderate Buy” and a consensus target price of $167.67.

Key Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Market technicals and dividend profile: PG has shown a strong technical bounce (breaking above its 200‑day SMA) and benefits from a steady dividend track record, which is attracting risk‑off flows into staples. 3 Consumer Staples Stocks Breaking Out This Month
• Positive Sentiment: Brand/innovation catalysts: Analysts note P&G is pushing faster Beauty & Personal Care innovation and premiumization to support pricing power and mix improvement—potentially underpinning revenue and margin resilience. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
• Positive Sentiment: High‑profile marketing push: A Super Bowl / Old Spice immersive experience is a short‑term promotional catalyst that can lift grooming revenues and brand engagement. Old Spice Super Bowl Experience
• Positive Sentiment: Subsidiary performance and shareholder returns: Procter & Gamble Health (India) reported strong Q3 FY26 results and declared an interim + special payout, underscoring cash generation in some business units. Procter & Gamble Health Posts Strong Q3 FY26 Results
• Neutral Sentiment: Wall Street positioning: The consensus broker view is a “Moderate Buy” with a ~$167 target—supportive context but not a new catalyst. PG Receives Consensus Recommendation of “Moderate Buy”
• Neutral Sentiment: Valuation/earnings context: Recent commentary reviews PG’s mixed Q2 results, strong brand campaigns and valuation—useful framing for investors but unlikely to move the stock alone. A Look At Procter & Gamble (PG) Valuation
• Negative Sentiment: Analyst estimate cuts: Zacks Research trimmed multiple quarterly and FY EPS forecasts (FY2027/FY2028 and selected quarters), which could pressure forward expectations and act as a near‑term headwind. Here is What to Know Beyond Why Procter & Gamble is a Trending Stock
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold ~8,000 shares (~$1.26M) and materially reduced her direct holding; while insiders sell for many reasons, some investors view such disclosures negatively. SEC Form 4 – Insider Sale
• Negative Sentiment: Sector valuation risk: Coverage (e.g., Barron’s) warns consumer staples are “frothy” after the recent run; elevated valuations across defensive names could prompt profit‑taking that weighs on PG. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.

Procter & Gamble Price Performance

Shares of NYSE PG opened at $159.33 on Friday. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51. The firm has a market capitalization of $370.28 billion, a PE ratio of 23.60, a P/E/G ratio of 5.27 and a beta of 0.38. Procter & Gamble Company has a 1-year low of $137.62 and a 1-year high of $179.99. The business’s fifty day moving average price is $145.75 and its two-hundred day moving average price is $150.41.

Procter & Gamble (NYSE:PG) last released its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping the consensus estimate of $1.86 by $0.02. The business had revenue of $22.21 billion during the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company’s quarterly revenue was up 1.5% on a year-over-year basis. During the same quarter in the prior year, the firm earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, research analysts expect that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd will be issued a dividend of $1.0568 per share. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.7%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s payout ratio is 62.67%.

Procter & Gamble Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.