JPMorgan Chase & Co. Has Lowered Expectations for Snap (NYSE:SNAP) Stock Price

Snap (NYSE:SNAP) had its target price lowered by research analysts at JPMorgan Chase & Co. from $8.00 to $7.00 in a note issued to investors on Thursday,Benzinga reports. The brokerage currently has an “underweight” rating on the stock. JPMorgan Chase & Co.‘s target price points to a potential upside of 33.59% from the stock’s current price.

Other equities research analysts also recently issued reports about the stock. Cantor Fitzgerald reduced their price objective on shares of Snap from $9.00 to $7.00 and set a “neutral” rating on the stock in a research note on Thursday. Mizuho decreased their price objective on shares of Snap from $9.00 to $7.00 and set a “neutral” rating on the stock in a research note on Thursday. New Street Research cut Snap from a “buy” rating to a “neutral” rating in a research note on Tuesday, October 28th. Stifel Nicolaus set a $5.50 target price on Snap and gave the company a “hold” rating in a report on Thursday. Finally, Roth Mkm set a $7.00 price target on Snap in a report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, twenty-three have issued a Hold rating and three have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has an average rating of “Hold” and an average price target of $8.66.

Snap Trading Up 2.3%

Shares of SNAP stock opened at $5.24 on Thursday. The stock has a 50 day simple moving average of $7.58 and a 200 day simple moving average of $7.84. Snap has a 1 year low of $5.10 and a 1 year high of $11.26. The company has a current ratio of 3.67, a quick ratio of 3.67 and a debt-to-equity ratio of 1.57. The stock has a market cap of $9.01 billion, a P/E ratio of -19.41 and a beta of 0.83.

Snap (NYSE:SNAP) last announced its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 earnings per share for the quarter, missing the consensus estimate of $0.15 by ($0.12). The company had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. Snap had a negative net margin of 7.76% and a negative return on equity of 20.91%. Snap’s revenue was up 10.2% on a year-over-year basis. During the same period in the prior year, the firm earned $0.01 earnings per share. On average, research analysts predict that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Transactions at Snap

In related news, CFO Derek Andersen sold 23,715 shares of the business’s stock in a transaction on Wednesday, January 14th. The stock was sold at an average price of $7.83, for a total transaction of $185,688.45. Following the sale, the chief financial officer owned 2,972,051 shares in the company, valued at $23,271,159.33. The trade was a 0.79% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, General Counsel Michael J. O’sullivan sold 70,882 shares of the stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $591,155.88. Following the completion of the transaction, the general counsel owned 1,854,982 shares of the company’s stock, valued at $15,470,549.88. This represents a 3.68% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 393,341 shares of company stock worth $3,169,210. Insiders own 22.68% of the company’s stock.

Institutional Investors Weigh In On Snap

Institutional investors have recently added to or reduced their stakes in the business. Alyeska Investment Group L.P. acquired a new position in shares of Snap during the third quarter worth $176,697,000. Junto Capital Management LP acquired a new stake in Snap in the third quarter valued at $29,071,000. Voloridge Investment Management LLC raised its position in Snap by 53.3% during the 3rd quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock worth $79,420,000 after purchasing an additional 3,582,223 shares during the last quarter. Assenagon Asset Management S.A. raised its position in Snap by 537.9% during the 4th quarter. Assenagon Asset Management S.A. now owns 4,150,134 shares of the company’s stock worth $33,492,000 after purchasing an additional 3,499,578 shares during the last quarter. Finally, Holocene Advisors LP lifted its holdings in Snap by 895.9% during the 3rd quarter. Holocene Advisors LP now owns 3,560,234 shares of the company’s stock worth $27,449,000 after buying an additional 3,202,737 shares during the period. 47.52% of the stock is owned by institutional investors.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.