Progressive Investment Management Corp Reduces Stake in Booking Holdings Inc. $BKNG

Progressive Investment Management Corp lessened its holdings in Booking Holdings Inc. (NASDAQ:BKNG) by 33.8% during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 1,454 shares of the business services provider’s stock after selling 743 shares during the period. Booking accounts for approximately 1.9% of Progressive Investment Management Corp’s portfolio, making the stock its 21st largest holding. Progressive Investment Management Corp’s holdings in Booking were worth $7,851,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also modified their holdings of the company. Geode Capital Management LLC boosted its position in shares of Booking by 1.1% in the second quarter. Geode Capital Management LLC now owns 854,838 shares of the business services provider’s stock worth $4,936,132,000 after acquiring an additional 9,333 shares during the last quarter. Norges Bank acquired a new position in shares of Booking in the second quarter worth about $2,210,917,000. Invesco Ltd. raised its holdings in Booking by 6.8% in the second quarter. Invesco Ltd. now owns 379,583 shares of the business services provider’s stock valued at $2,197,495,000 after acquiring an additional 24,030 shares in the last quarter. Schroder Investment Management Group lifted its stake in Booking by 4.9% during the second quarter. Schroder Investment Management Group now owns 377,198 shares of the business services provider’s stock worth $2,183,690,000 after purchasing an additional 17,662 shares during the last quarter. Finally, Laurel Wealth Advisors LLC boosted its holdings in shares of Booking by 578,824.0% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock valued at $1,675,765,000 after buying an additional 289,412 shares during the period. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Booking News Roundup

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Zacks argues BKNG is technically oversold after an ~18.4% pullback over four weeks and highlights upward revisions to earnings estimates, framing a potential near‑term reversal and buy‑the‑dip opportunity. Zacks Buy-the-Dip
• Positive Sentiment: Brokerage consensus remains constructive — coverage shows a “Moderate Buy” consensus, which supports investor conviction that upside exists versus recent weakness. Consensus Moderate Buy
• Positive Sentiment: Independent writeups laying out a bull case for BKNG (coverage on Yahoo/others) add to the narrative that the pullback may be a buying opportunity for longer‑term investors. Yahoo Bull Case
• Neutral Sentiment: Wedbush cut its price target from $6,000 to $5,500 but retained an “outperform” rating — still implies material upside from current levels, though the cut signals more conservative near‑term expectations. Wedbush PT Cut
• Neutral Sentiment: A short‑interest update appears inconsistent/erroneous (reports of a “significant increase” but showing zero shares/NaN). Given the data issues, it’s unlikely to be an immediate trading driver until clarified.
• Negative Sentiment: MarketWatch flagged that BKNG underperformed peers on Thursday, which underscores sector/stock‑specific weakness that can pressure the share price if it continues. MarketWatch Underperformance
• Negative Sentiment: Citizens issued a downgrade on BKNG, adding downside sentiment from at least one retail/institutional watcher and increasing short‑term selling pressure risk. Citizens Downgrade

Insider Buying and Selling at Booking

In related news, Director Vanessa Ames Wittman sold 15 shares of the company’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the transaction, the director directly owned 687 shares in the company, valued at $3,566,320.05. This represents a 2.14% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Robert J. Mylod, Jr. sold 40 shares of the stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the transaction, the director owned 840 shares of the company’s stock, valued at $4,288,502.40. This represents a 4.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 3,124 shares of company stock valued at $16,194,538 in the last three months. Corporate insiders own 0.16% of the company’s stock.

Analyst Upgrades and Downgrades

Several brokerages have recently issued reports on BKNG. Citigroup downgraded shares of Booking from an “outperform” rating to a “hold” rating in a report on Wednesday. Citizens Jmp reaffirmed a “market perform” rating on shares of Booking in a research note on Wednesday. Gordon Haskett increased their price objective on Booking from $5,620.00 to $5,710.00 and gave the stock a “hold” rating in a research note on Wednesday, December 10th. The Goldman Sachs Group restated a “neutral” rating and set a $5,920.00 price target on shares of Booking in a report on Tuesday, January 27th. Finally, Benchmark raised their target price on Booking from $6,200.00 to $6,400.00 and gave the company a “buy” rating in a report on Wednesday, October 29th. Twenty-seven analysts have rated the stock with a Buy rating and ten have given a Hold rating to the company’s stock. According to data from MarketBeat.com, Booking currently has an average rating of “Moderate Buy” and a consensus price target of $6,180.00.

Booking Price Performance

Shares of Booking stock opened at $4,457.17 on Friday. The company has a market capitalization of $143.65 billion, a price-to-earnings ratio of 28.97, a P/E/G ratio of 0.95 and a beta of 1.21. Booking Holdings Inc. has a 1 year low of $4,096.23 and a 1 year high of $5,839.41. The business has a fifty day simple moving average of $5,202.79 and a two-hundred day simple moving average of $5,282.66.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.