Snap (NYSE:SNAP) Raised to Buy at B. Riley Securities

Snap (NYSE:SNAP) was upgraded by research analysts at B. Riley Securities from a “neutral” rating to a “buy” rating in a report released on Thursday,Benzinga reports. The brokerage presently has a $10.00 target price on the stock. B. Riley Securities’ target price would indicate a potential upside of 90.84% from the stock’s current price.

Several other research firms also recently weighed in on SNAP. The Goldman Sachs Group decreased their price target on shares of Snap from $9.50 to $8.50 and set a “neutral” rating for the company in a research note on Tuesday, January 13th. Citizens Jmp reaffirmed a “market perform” rating on shares of Snap in a research report on Thursday. UBS Group cut their price objective on shares of Snap from $9.00 to $7.00 and set a “neutral” rating on the stock in a research report on Thursday. Mizuho lowered their target price on shares of Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a research note on Thursday. Finally, Cantor Fitzgerald reduced their price target on Snap from $9.00 to $7.00 and set a “neutral” rating on the stock in a research report on Thursday. One investment analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, twenty-three have issued a Hold rating and three have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has an average rating of “Hold” and an average target price of $8.66.

Snap Price Performance

Shares of SNAP stock opened at $5.24 on Thursday. The stock has a 50 day moving average price of $7.58 and a 200 day moving average price of $7.84. Snap has a 52-week low of $5.10 and a 52-week high of $11.26. The company has a debt-to-equity ratio of 1.57, a quick ratio of 3.67 and a current ratio of 3.67. The firm has a market capitalization of $9.01 billion, a P/E ratio of -19.41 and a beta of 0.83.

Snap (NYSE:SNAP) last announced its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing the consensus estimate of $0.15 by ($0.12). The business had revenue of $1.72 billion during the quarter, compared to the consensus estimate of $1.70 billion. Snap had a negative net margin of 7.76% and a negative return on equity of 20.91%. The business’s revenue was up 10.2% compared to the same quarter last year. During the same period last year, the company earned $0.01 EPS. As a group, sell-side analysts predict that Snap will post -0.3 earnings per share for the current year.

Insider Activity at Snap

In other news, CFO Derek Andersen sold 62,868 shares of Snap stock in a transaction on Monday, November 17th. The shares were sold at an average price of $8.34, for a total transaction of $524,319.12. Following the completion of the sale, the chief financial officer directly owned 3,030,301 shares in the company, valued at approximately $25,272,710.34. The trade was a 2.03% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider Ajit Mohan sold 109,372 shares of the company’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $912,162.48. Following the completion of the transaction, the insider directly owned 5,326,801 shares in the company, valued at approximately $44,425,520.34. The trade was a 2.01% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders sold 393,341 shares of company stock worth $3,169,210. Corporate insiders own 22.68% of the company’s stock.

Institutional Investors Weigh In On Snap

A number of institutional investors and hedge funds have recently modified their holdings of the company. Sumitomo Mitsui Trust Group Inc. lifted its stake in shares of Snap by 31.7% in the 2nd quarter. Sumitomo Mitsui Trust Group Inc. now owns 4,208,697 shares of the company’s stock valued at $36,574,000 after purchasing an additional 1,013,757 shares during the period. Nikko Asset Management Americas Inc. increased its holdings in Snap by 94.1% in the second quarter. Nikko Asset Management Americas Inc. now owns 2,107,288 shares of the company’s stock valued at $18,312,000 after buying an additional 1,021,677 shares in the last quarter. Y Intercept Hong Kong Ltd acquired a new position in shares of Snap in the second quarter worth about $2,723,000. Arkadios Wealth Advisors acquired a new position in shares of Snap in the second quarter worth about $1,256,000. Finally, CWM LLC boosted its stake in shares of Snap by 50.5% during the 3rd quarter. CWM LLC now owns 387,935 shares of the company’s stock worth $2,991,000 after acquiring an additional 130,172 shares in the last quarter. Institutional investors and hedge funds own 47.52% of the company’s stock.

Key Stories Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.