Under Armour, Inc. (NYSE:UAA) Given Average Rating of “Hold” by Analysts

Shares of Under Armour, Inc. (NYSE:UAA) have received an average recommendation of “Hold” from the twenty-three research firms that are presently covering the company, MarketBeat reports. Three equities research analysts have rated the stock with a sell recommendation, fifteen have issued a hold recommendation, three have issued a buy recommendation and two have issued a strong buy recommendation on the company. The average 1-year price objective among brokers that have covered the stock in the last year is $6.4438.

UAA has been the topic of a number of research reports. Wall Street Zen upgraded Under Armour from a “sell” rating to a “hold” rating in a report on Saturday, January 17th. Telsey Advisory Group reaffirmed a “market perform” rating and set a $5.00 price objective on shares of Under Armour in a research report on Friday. Zacks Research upgraded shares of Under Armour from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, January 6th. Guggenheim raised shares of Under Armour to a “strong-buy” rating in a research note on Wednesday, December 10th. Finally, Evercore lowered their price target on shares of Under Armour from $5.00 to $4.00 and set an “underperform” rating on the stock in a report on Friday, November 7th.

Under Armour Trading Up 20.5%

NYSE UAA opened at $7.57 on Friday. The firm’s 50 day moving average price is $5.32 and its two-hundred day moving average price is $5.19. The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. Under Armour has a twelve month low of $4.13 and a twelve month high of $7.60. The stock has a market cap of $3.25 billion, a price-to-earnings ratio of -36.05, a PEG ratio of 6.40 and a beta of 1.83.

Under Armour (NYSE:UAA) last issued its earnings results on Friday, February 6th. The company reported $0.09 EPS for the quarter, topping the consensus estimate of ($0.02) by $0.11. The business had revenue of $1.33 billion during the quarter, compared to analysts’ expectations of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.Under Armour’s revenue was down 5.2% compared to the same quarter last year. During the same quarter last year, the firm posted $0.08 earnings per share. Under Armour has set its FY 2026 guidance at 0.100-0.110 EPS. Equities analysts anticipate that Under Armour will post 0.3 EPS for the current year.

Insider Buying and Selling

In other Under Armour news, major shareholder V Prem Et Al Watsa bought 13,182,469 shares of the stock in a transaction on Tuesday, December 30th. The shares were purchased at an average cost of $5.12 per share, with a total value of $67,494,241.28. Following the completion of the transaction, the insider directly owned 41,958,923 shares of the company’s stock, valued at $214,829,685.76. This represents a 45.81% increase in their position. The purchase was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Insiders bought a total of 42,448,155 shares of company stock valued at $219,067,338 in the last quarter. Insiders own 15.60% of the company’s stock.

Institutional Investors Weigh In On Under Armour

Hedge funds have recently bought and sold shares of the company. Vanguard Group Inc. lifted its position in shares of Under Armour by 11.3% in the 4th quarter. Vanguard Group Inc. now owns 17,168,819 shares of the company’s stock worth $85,329,000 after acquiring an additional 1,747,120 shares during the period. Marshall Wace LLP raised its stake in shares of Under Armour by 113.8% in the third quarter. Marshall Wace LLP now owns 6,296,543 shares of the company’s stock valued at $31,420,000 after purchasing an additional 3,351,976 shares in the last quarter. American Century Companies Inc. lifted its position in Under Armour by 9.2% in the second quarter. American Century Companies Inc. now owns 5,970,726 shares of the company’s stock worth $40,780,000 after purchasing an additional 504,912 shares during the period. Jupiter Asset Management Ltd. boosted its stake in Under Armour by 21.1% during the third quarter. Jupiter Asset Management Ltd. now owns 2,881,040 shares of the company’s stock worth $14,376,000 after buying an additional 501,527 shares in the last quarter. Finally, Whitebox Advisors LLC acquired a new stake in Under Armour during the third quarter worth $11,237,000. 34.58% of the stock is currently owned by institutional investors.

Key Stories Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Q3 results beat expectations: Under Armour reported EPS of $0.09 vs. a consensus loss of ($0.02) and revenue of $1.33B vs. ~$1.31B — management credited cost controls and assortment simplification for the outperformance. UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
• Positive Sentiment: Management raised FY2026 EPS guidance to $0.10–$0.11 (well above prior consensus of ~$0.05), signaling confidence in margins from restructuring and cost discipline — a clear catalyst for bullish positioning. Under Armour lifts full year outlook as turnaround takes shape
• Positive Sentiment: Heavy call buying: options activity showed unusually large call purchases (~20,228 calls, +209% vs. normal), suggesting speculative or hedge-driven bullish interest that amplified the move higher.
• Neutral Sentiment: Revenue still declined year-over-year (about -5.2%), but the drop was smaller than feared as holiday demand stabilized — this is supportive but keeps growth questions intact. Under Armour posts smaller drop in quarterly sales on steady holiday demand
• Neutral Sentiment: Earnings-call commentary flagged ongoing headwinds (tariffs, softer North America demand) but emphasized progress from restructuring and inventory discipline — mixed operational signals to watch in coming quarters. Under Armour, Inc. (UAA) Q3 2026 Earnings Call Transcript
• Negative Sentiment: North America sales slid and tariff pressures are pressuring margins — these are recurring execution risks that could limit upside if consumer demand softens further. Under Armour lifts annual forecasts as turnaround slows N America sales slide
• Negative Sentiment: Analyst skepticism remains: Telsey Advisory reaffirmed a “market perform” rating with a $5 price target (well below the current market level), highlighting that some sell‑side analysts see limited upside until revenue trends improve. Benzinga: Telsey Advisory Group note

Under Armour Company Profile

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.