Amazon.com, Inc. $AMZN is QTR Family Wealth LLC’s 10th Largest Position

QTR Family Wealth LLC boosted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 15.4% during the 3rd quarter, according to its most recent disclosure with the SEC. The firm owned 19,850 shares of the e-commerce giant’s stock after buying an additional 2,649 shares during the period. Amazon.com makes up about 2.1% of QTR Family Wealth LLC’s investment portfolio, making the stock its 10th largest position. QTR Family Wealth LLC’s holdings in Amazon.com were worth $4,358,000 as of its most recent SEC filing.

Several other large investors also recently made changes to their positions in AMZN. Cooksen Wealth LLC raised its stake in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares during the period. PayPay Securities Corp increased its stake in Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after buying an additional 96 shares during the period. Access Investment Management LLC acquired a new position in Amazon.com in the 2nd quarter worth $74,000. Sagard Holdings Management Inc. purchased a new position in Amazon.com in the 2nd quarter valued at about $79,000. Finally, MJT & Associates Financial Advisory Group Inc. boosted its position in Amazon.com by 17.1% in the 2nd quarter. MJT & Associates Financial Advisory Group Inc. now owns 363 shares of the e-commerce giant’s stock valued at $80,000 after buying an additional 53 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

Amazon.com Stock Down 5.6%

NASDAQ:AMZN opened at $210.27 on Friday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The stock has a 50 day moving average of $233.50 and a 200-day moving average of $229.79. The firm has a market capitalization of $2.25 trillion, a PE ratio of 29.33, a price-to-earnings-growth ratio of 1.31 and a beta of 1.37. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The company had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 23.09%. The company’s revenue for the quarter was up 13.6% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.86 EPS. Analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Analyst Upgrades and Downgrades

Several research firms recently commented on AMZN. UBS Group set a $311.00 price target on Amazon.com in a research note on Tuesday. Desjardins raised their price target on shares of Amazon.com to $218.00 in a research report on Monday, December 8th. Bank of America cut their price target on shares of Amazon.com from $303.00 to $286.00 and set a “buy” rating on the stock in a report on Tuesday, January 27th. Barclays reissued a “buy” rating on shares of Amazon.com in a report on Friday. Finally, Jefferies Financial Group restated a “buy” rating on shares of Amazon.com in a research note on Monday, February 2nd. Fifty-five equities research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat.com, Amazon.com currently has an average rating of “Moderate Buy” and a consensus price target of $290.28.

Insider Buying and Selling at Amazon.com

In related news, CEO Douglas J. Herrington sold 4,784 shares of the stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $232.71, for a total value of $1,113,284.64. Following the sale, the chief executive officer owned 498,182 shares of the company’s stock, valued at $115,931,933.22. This trade represents a 0.95% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the sale, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 47,061 shares of company stock valued at $10,351,262. Corporate insiders own 9.70% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.