Amazon.com (NASDAQ:AMZN) Earns “Buy” Rating from Guggenheim

Amazon.com (NASDAQ:AMZN)‘s stock had its “buy” rating restated by equities research analysts at Guggenheim in a research note issued on Friday,Benzinga reports. They currently have a $300.00 price objective on the e-commerce giant’s stock. Guggenheim’s price objective indicates a potential upside of 42.67% from the company’s current price.

Other analysts also recently issued research reports about the stock. Citigroup reissued an “outperform” rating on shares of Amazon.com in a research report on Monday, February 2nd. The Goldman Sachs Group increased their price objective on shares of Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a research report on Wednesday, January 14th. Wells Fargo & Company reissued an “overweight” rating and issued a $301.00 target price (up previously from $295.00) on shares of Amazon.com in a research note on Monday, January 12th. JPMorgan Chase & Co. reaffirmed a “buy” rating on shares of Amazon.com in a research report on Friday. Finally, JMP Securities set a $300.00 price target on Amazon.com in a report on Friday, October 31st. Fifty-five investment analysts have rated the stock with a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat, Amazon.com currently has a consensus rating of “Moderate Buy” and a consensus target price of $290.28.

Amazon.com Trading Down 5.6%

Shares of AMZN opened at $210.27 on Friday. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60. The firm has a market capitalization of $2.25 trillion, a P/E ratio of 29.33, a price-to-earnings-growth ratio of 1.31 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The stock’s fifty day simple moving average is $233.50 and its 200 day simple moving average is $229.79.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The firm had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 23.09%. Amazon.com’s revenue was up 13.6% on a year-over-year basis. During the same period last year, the firm posted $1.86 EPS. On average, equities research analysts forecast that Amazon.com will post 6.31 earnings per share for the current year.

Insiders Place Their Bets

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the sale, the chief executive officer directly owned 6,273 shares in the company, valued at $1,360,613.70. The trade was a 73.91% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the transaction, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 47,061 shares of company stock valued at $10,351,262. Insiders own 9.70% of the company’s stock.

Institutional Trading of Amazon.com

Several institutional investors have recently added to or reduced their stakes in the stock. Planning Alternatives Ltd. ADV grew its holdings in Amazon.com by 8.9% during the 4th quarter. Planning Alternatives Ltd. ADV now owns 7,426 shares of the e-commerce giant’s stock worth $1,714,000 after acquiring an additional 609 shares in the last quarter. Associated Banc Corp raised its stake in shares of Amazon.com by 4.2% in the 4th quarter. Associated Banc Corp now owns 581,327 shares of the e-commerce giant’s stock valued at $134,182,000 after purchasing an additional 23,187 shares in the last quarter. CFO4Life Group LLC lifted its position in shares of Amazon.com by 0.8% during the fourth quarter. CFO4Life Group LLC now owns 61,186 shares of the e-commerce giant’s stock worth $14,123,000 after purchasing an additional 504 shares during the last quarter. EverSource Wealth Advisors LLC grew its stake in Amazon.com by 16.0% in the fourth quarter. EverSource Wealth Advisors LLC now owns 138,496 shares of the e-commerce giant’s stock worth $31,968,000 after purchasing an additional 19,129 shares in the last quarter. Finally, New Millennium Group LLC grew its stake in Amazon.com by 6.4% in the fourth quarter. New Millennium Group LLC now owns 35,059 shares of the e-commerce giant’s stock worth $8,092,000 after purchasing an additional 2,103 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.