Prossimo Advisors LLC decreased its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 91.5% in the 3rd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 2,757 shares of the iPhone maker’s stock after selling 29,727 shares during the quarter. Apple comprises 5.2% of Prossimo Advisors LLC’s investment portfolio, making the stock its 5th largest holding. Prossimo Advisors LLC’s holdings in Apple were worth $702,000 at the end of the most recent reporting period.
Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Fonville Wealth Management LLC lifted its stake in Apple by 0.9% in the third quarter. Fonville Wealth Management LLC now owns 29,989 shares of the iPhone maker’s stock valued at $7,636,000 after acquiring an additional 255 shares during the last quarter. Elwood & Goetz Wealth Advisory Group LLC increased its stake in shares of Apple by 21.0% during the 3rd quarter. Elwood & Goetz Wealth Advisory Group LLC now owns 19,794 shares of the iPhone maker’s stock worth $5,040,000 after purchasing an additional 3,441 shares during the last quarter. Orin Green Financial LLC raised its holdings in shares of Apple by 2.4% during the 3rd quarter. Orin Green Financial LLC now owns 13,536 shares of the iPhone maker’s stock valued at $3,447,000 after purchasing an additional 322 shares in the last quarter. Elevate Capital Advisors LLC lifted its stake in shares of Apple by 5.0% in the 3rd quarter. Elevate Capital Advisors LLC now owns 14,725 shares of the iPhone maker’s stock valued at $3,749,000 after purchasing an additional 704 shares during the last quarter. Finally, Octavia Wealth Advisors LLC lifted its stake in shares of Apple by 3.1% in the 3rd quarter. Octavia Wealth Advisors LLC now owns 188,740 shares of the iPhone maker’s stock valued at $48,059,000 after purchasing an additional 5,673 shares during the last quarter. Institutional investors own 67.73% of the company’s stock.
Key Headlines Impacting Apple
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Apple preparing to allow third‑party voice AI/chatbots (ChatGPT, Gemini, Claude) in CarPlay — a strategic shift that could boost in‑car services, user engagement and partnerships across the AI ecosystem. Apple plans to allow external voice-controlled AI chatbots in CarPlay
- Positive Sentiment: Strong Q1 results (higher‑than‑expected revenue and EPS, large iPhone sales) continue to support investor confidence and explain why AAPL is outperforming many Big Tech peers after the AI‑led sell‑off.
- Positive Sentiment: EU says Apple Ads and Apple Maps should not be designated under the Digital Markets Act — avoids potential regulatory constraints and commercial disruption in Europe. Apple Ads and Apple Maps should not be designated under Digital Markets Act, says EU
- Positive Sentiment: Analyst support and bullish price targets remain — several firms have reiterated Outperform/Overweight calls and above‑consensus targets (median recent target ~$310), underpinning investor interest. Evercore ISI stays Outperform on Apple
- Positive Sentiment: Inclusion in new Big Tech ETF offerings and continued institutional buying signal durable demand from funds and passive vehicles. Big Tech Core: New Burney ETF Packs Apple, Nvidia, Google, Broadcom Punch
- Neutral Sentiment: Short‑interest data currently shows anomalies (reporting zeros/NaN) and offers no clear signal on bearish positioning — not market‑moving as reported.
- Neutral Sentiment: Global memory‑chip shortages raise questions about iPhone pricing vs. margin trade‑offs; could preserve margins (price increases) or dent volume if Apple raises prices — impact unclear near term. Pricier iPhones? Global memory chip crunch puts spotlight on Apple
- Negative Sentiment: Apple has scaled back its AI health‑coach initiative (project “Mulberry”), highlighting execution and monetization challenges for new paid services tied to health/wearables. That could temper parts‑of‑services growth expectations. Apple Scales Back AI Health Coach Plans
- Negative Sentiment: Ongoing insider selling is visible in regulatory filings; while routine at large cap firms, it can be interpreted negatively by some investors when concentrated.
Apple Price Performance
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.67 by $0.17. Apple had a net margin of 27.04% and a return on equity of 159.94%. The company had revenue of $143.76 billion for the quarter, compared to the consensus estimate of $138.25 billion. During the same quarter in the previous year, the firm posted $2.40 EPS. The business’s revenue was up 15.7% compared to the same quarter last year. Analysts anticipate that Apple Inc. will post 7.28 earnings per share for the current year.
Apple Announces Dividend
The company also recently declared a quarterly dividend, which will be paid on Thursday, February 12th. Shareholders of record on Monday, February 9th will be issued a $0.26 dividend. The ex-dividend date of this dividend is Monday, February 9th. This represents a $1.04 annualized dividend and a yield of 0.4%. Apple’s dividend payout ratio is 13.15%.
Analyst Upgrades and Downgrades
Several equities analysts have weighed in on AAPL shares. Morgan Stanley restated an “overweight” rating and set a $315.00 target price (up from $305.00) on shares of Apple in a report on Wednesday, December 17th. JPMorgan Chase & Co. increased their price objective on Apple from $315.00 to $325.00 and gave the company an “overweight” rating in a report on Friday, January 30th. Phillip Securities upgraded Apple from a “moderate sell” rating to a “hold” rating in a report on Sunday, February 1st. Wall Street Zen cut Apple from a “buy” rating to a “hold” rating in a research report on Sunday, November 9th. Finally, TD Cowen reissued a “buy” rating and issued a $325.00 price target on shares of Apple in a research report on Friday, January 30th. One investment analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $291.70.
Check Out Our Latest Analysis on Apple
About Apple
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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