JPMorgan Chase & Co. Issues Pessimistic Forecast for Affirm (NASDAQ:AFRM) Stock Price

Affirm (NASDAQ:AFRM) had its price target reduced by investment analysts at JPMorgan Chase & Co. from $94.00 to $79.00 in a report released on Friday,Benzinga reports. The firm currently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s target price would suggest a potential upside of 38.52% from the stock’s previous close.

AFRM has been the subject of several other reports. Needham & Company LLC cut their price target on Affirm from $100.00 to $85.00 and set a “buy” rating for the company in a report on Friday. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Affirm in a research report on Monday, December 29th. Evercore reiterated an “outperform” rating on shares of Affirm in a research report on Tuesday, December 16th. Wells Fargo & Company began coverage on Affirm in a research note on Tuesday, October 21st. They issued an “overweight” rating and a $89.00 price target on the stock. Finally, Cantor Fitzgerald raised shares of Affirm to a “strong-buy” rating in a research note on Tuesday, January 27th. Two analysts have rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating and seven have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $87.21.

Affirm Price Performance

NASDAQ:AFRM opened at $57.03 on Friday. Affirm has a 12-month low of $30.90 and a 12-month high of $100.00. The firm has a market cap of $18.82 billion, a price-to-earnings ratio of 70.41, a price-to-earnings-growth ratio of 2.53 and a beta of 3.56. The company’s 50-day moving average is $71.53 and its two-hundred day moving average is $74.23. The company has a current ratio of 12.80, a quick ratio of 12.80 and a debt-to-equity ratio of 2.40.

Affirm (NASDAQ:AFRM) last issued its quarterly earnings results on Thursday, February 5th. The company reported $0.37 EPS for the quarter, topping analysts’ consensus estimates of $0.28 by $0.09. The business had revenue of $1.12 billion during the quarter, compared to the consensus estimate of $1.06 billion. Affirm had a net margin of 7.60% and a return on equity of 9.16%. The company’s quarterly revenue was up 29.6% compared to the same quarter last year. During the same period in the previous year, the firm posted $0.23 earnings per share. Research analysts expect that Affirm will post -0.18 EPS for the current year.

Insider Transactions at Affirm

In related news, CEO Max R. Levchin sold 666,666 shares of the stock in a transaction that occurred on Monday, January 5th. The shares were sold at an average price of $80.62, for a total transaction of $53,746,612.92. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CFO Robert O’hare sold 36,401 shares of the firm’s stock in a transaction that occurred on Monday, January 5th. The shares were sold at an average price of $80.00, for a total transaction of $2,912,080.00. Following the completion of the transaction, the chief financial officer owned 1,368 shares in the company, valued at $109,440. The trade was a 96.38% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 711,256 shares of company stock valued at $57,231,923 in the last quarter. Company insiders own 11.01% of the company’s stock.

Institutional Trading of Affirm

A number of institutional investors have recently added to or reduced their stakes in AFRM. Invesco Ltd. boosted its holdings in Affirm by 294.2% in the 3rd quarter. Invesco Ltd. now owns 4,333,691 shares of the company’s stock worth $316,706,000 after acquiring an additional 3,234,260 shares during the period. Norges Bank purchased a new stake in shares of Affirm during the second quarter valued at approximately $183,475,000. Northwestern Mutual Wealth Management Co. lifted its position in shares of Affirm by 11,042.3% during the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 2,161,278 shares of the company’s stock worth $157,004,000 after purchasing an additional 2,141,881 shares in the last quarter. Atreides Management LP boosted its stake in shares of Affirm by 543.3% in the second quarter. Atreides Management LP now owns 1,977,882 shares of the company’s stock valued at $136,751,000 after purchasing an additional 1,670,429 shares during the period. Finally, State Street Corp grew its holdings in Affirm by 26.7% during the 3rd quarter. State Street Corp now owns 5,641,965 shares of the company’s stock valued at $412,315,000 after purchasing an additional 1,187,665 shares in the last quarter. 69.29% of the stock is owned by hedge funds and other institutional investors.

Key Affirm News

Here are the key news stories impacting Affirm this week:

• Positive Sentiment: Q2 results beat consensus — Affirm reported an EPS beat and revenue growth with GMV up ~36% year-over-year, underscoring healthy transaction and merchant momentum. Affirm Q2 earnings beat (MarketBeat)
• Positive Sentiment: Customer and merchant metrics improving — active consumers and transactions per user rose, supporting repeat-use traction for Affirm’s BNPL offerings. Affirm BNPL volumes jump (PYMNTS)
• Positive Sentiment: New partnership expands reach — Affirm signed a deal with Virgin Media O2 to offer device financing in the U.K., which should broaden merchant distribution and product adoption. Affirm and Virgin Media O2 partnership (BusinessWire)
• Positive Sentiment: Some analyst support remains — Morgan Stanley recently upgraded the stock to Overweight, reflecting buy‑side interest despite mixed signals. Morgan Stanley upgrade (AmericanBankingNews)
• Neutral Sentiment: Guidance roughly in line — Affirm updated fiscal revenue targets that were generally in line with expectations, leaving less new directional information for investors. Q2 results and investor presentation (Affirm IR)
• Neutral Sentiment: Short-interest data shows no meaningful change — the reported short interest figures are effectively unchanged and do not appear to be driving today’s move.
• Negative Sentiment: Credit metrics deteriorated — Affirm increased loan-loss provisions and noted higher installment loan delinquency rates, which raised concerns about credit quality and pressured the stock. Earnings beat highlights growth and credit concerns (MarketBeat)
• Negative Sentiment: Analysts trimmed price targets — several firms (JPMorgan, Stephens, RBC) lowered targets this morning, signaling more cautious near‑term expectations and adding selling pressure. Analyst price-target changes (Benzinga / MarketScreener)

Affirm Company Profile

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.