Northland Securities Upgrades Gold.com (NYSE:GOLD) to “Outperform”

Gold.com (NYSE:GOLD) was upgraded by Northland Securities from a “market perform” rating to an “outperform” rating in a report released on Friday, Marketbeat.com reports. The brokerage presently has a $57.00 price objective on the stock. Northland Securities’ target price would suggest a potential upside of 2.96% from the company’s previous close.

Several other analysts have also recently issued reports on GOLD. Weiss Ratings began coverage on shares of Gold.com in a research report on Wednesday, January 14th. They set a “hold (c-)” rating on the stock. Roth Mkm set a $60.00 price objective on Gold.com in a research report on Wednesday, January 28th. DA Davidson raised their price objective on Gold.com from $45.00 to $53.00 and gave the company a “buy” rating in a research note on Tuesday, January 27th. Finally, Zacks Research upgraded Gold.com from a “strong sell” rating to a “hold” rating in a report on Friday, January 9th. Three research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the stock. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $59.00.

Gold.com Trading Up 10.0%

NYSE GOLD opened at $55.36 on Friday. Gold.com has a one year low of $19.39 and a one year high of $57.66. The company has a quick ratio of 0.58, a current ratio of 1.37 and a debt-to-equity ratio of 0.42. The company has a market cap of $1.36 billion, a PE ratio of 117.79 and a beta of 0.41.

Gold.com (NYSE:GOLD) last released its quarterly earnings results on Thursday, February 5th. The company reported $0.91 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.70 by $0.21. Gold.com had a net margin of 0.08% and a return on equity of 7.58%. The company had revenue of $6.48 billion for the quarter, compared to the consensus estimate of $3.41 billion.

Hedge Funds Weigh In On Gold.com

Large investors have recently bought and sold shares of the business. Simcoe Capital LLC bought a new position in Gold.com in the 4th quarter valued at $3,134,000. Evergreen Capital Management LLC purchased a new stake in shares of Gold.com during the fourth quarter valued at $2,588,000. Caldwell Sutter Capital Inc. bought a new position in shares of Gold.com in the fourth quarter worth about $1,454,000. Nations Financial Group Inc. IA ADV purchased a new position in Gold.com in the 4th quarter worth about $1,319,000. Finally, Gamco Investors INC. ET AL purchased a new position in Gold.com in the 4th quarter worth about $1,083,000. Hedge funds and other institutional investors own 62.85% of the company’s stock.

Key Headlines Impacting Gold.com

Here are the key news stories impacting Gold.com this week:

• Positive Sentiment: Tether is making a $150 million strategic investment in Gold.com (acquiring 3.371M shares at $44.50), which supplies immediate capital, validates Gold.com’s tokenized-gold strategy and gives a strategic partner with crypto-market reach. Gold.com Announces $150 Million Strategic Investment from Tether
• Positive Sentiment: Q2 results beat expectations: GAAP EPS of $0.91 versus $0.70 consensus and revenue of $6.48B vs. ~$3.41B expected — the revenue surprise is especially large and supports the narrative of accelerating sales and gross volume. Management also provided related disclosures and materials. Gold.com Q2 Earnings Release & Materials
• Positive Sentiment: DA Davidson raised its price target to $60 and keeps a “Buy” rating, signaling buy-side support from a major regional firm. DA Davidson raises price target (Benzinga)
• Positive Sentiment: Northland Securities upgraded GOLD from Market Perform to Outperform with a $57 target, adding further analyst momentum that can attract institutional interest. Northland upgrades Gold.com to Outperform
• Positive Sentiment: Gold.com declared a quarterly cash dividend of $0.20/share (annualized yield ~1.4%), with an ex-dividend date of Feb 20 — a shareholder-friendly action that can support longer-term demand. Related details were included in the Q2 press release. Gold.com Reports Fiscal Second Quarter 2026 Results
• Neutral Sentiment: Trading was briefly halted for “GOLD” pending news — a procedural pause around the release of the Tether investment/earnings items; the halt is informational rather than reputational. (No link provided)
• Neutral Sentiment: Earnings call transcript and investor materials are available (useful for due diligence and modeling future quarters). Gold.com Q2 2026 Earnings Call Transcript
• Neutral Sentiment: Third‑party mentions and analyst roundups (coverage pieces) appeared — helpful for investor context but secondary to the primary catalysts above. MSN: Tether invests $150M in Gold.com

Gold.com Company Profile

A-Mark Precious Metals, Inc, together with its subsidiaries, operates as a precious metals trading company. It operates in three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers various ancillary services, including financing, storage, consignment, logistics, and various customized financial programs; and designs and produces minted silver products.