Shares of Sony Corporation (NYSE:SONY – Get Free Report) have been assigned a consensus recommendation of “Moderate Buy” from the eight research firms that are currently covering the stock, MarketBeat reports. Two analysts have rated the stock with a hold recommendation and six have given a buy recommendation to the company. The average 1 year price objective among brokers that have updated their coverage on the stock in the last year is $31.50.
Several equities analysts have recently commented on the company. Wall Street Zen raised Sony to a “hold” rating in a report on Saturday, December 6th. Sanford C. Bernstein restated an “outperform” rating and set a $30.00 price objective (down previously from $33.00) on shares of Sony in a research report on Wednesday, January 14th. Wolfe Research upgraded Sony from a “peer perform” rating to an “outperform” rating in a research note on Wednesday, November 5th. Zacks Research cut Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Finally, Nomura raised shares of Sony from a “neutral” rating to a “buy” rating in a report on Wednesday, November 19th.
Read Our Latest Analysis on SONY
Sony Stock Up 4.7%
Institutional Inflows and Outflows
Institutional investors and hedge funds have recently bought and sold shares of the company. HighPoint Advisor Group LLC raised its holdings in shares of Sony by 2.8% during the third quarter. HighPoint Advisor Group LLC now owns 13,670 shares of the company’s stock valued at $394,000 after buying an additional 367 shares during the last quarter. West Family Investments Inc. increased its position in Sony by 1.1% in the 3rd quarter. West Family Investments Inc. now owns 34,228 shares of the company’s stock valued at $985,000 after acquiring an additional 385 shares during the period. Checchi Capital Advisers LLC raised its stake in Sony by 1.3% during the 3rd quarter. Checchi Capital Advisers LLC now owns 30,408 shares of the company’s stock valued at $875,000 after acquiring an additional 391 shares in the last quarter. Baker Tilly Wealth Management LLC boosted its position in Sony by 3.6% during the 4th quarter. Baker Tilly Wealth Management LLC now owns 11,655 shares of the company’s stock worth $298,000 after acquiring an additional 409 shares during the period. Finally, Glenmede Investment Management LP grew its stake in shares of Sony by 1.0% in the third quarter. Glenmede Investment Management LP now owns 42,478 shares of the company’s stock worth $1,223,000 after purchasing an additional 416 shares in the last quarter. Institutional investors own 14.05% of the company’s stock.
Sony News Roundup
Here are the key news stories impacting Sony this week:
- Positive Sentiment: Sony reported stronger-than-expected December-quarter results, a ~22% jump in operating profit and raised its full-year outlook — the combination of an earnings beat and guidance lift is the primary catalyst for the stock’s uptick. Sony third-quarter profit rises 22% (Reuters)
- Positive Sentiment: Music and sensors helped push operating income higher while management raised full-year guidance — these higher-margin businesses are offsetting softness in pictures and some gaming segments. Sony says profit up 11% on strong sensor and games sales (AP)
- Positive Sentiment: Sony’s first‑party games monetization on PC and Xbox has generated significant incremental revenue (~$4.2B), highlighting successful software/platform diversification beyond PlayStation hardware. Sony has made at least $4.2 billion selling first-party games (TweakTown)
- Positive Sentiment: Sony will supply 175+ cameras and Hawk‑Eye tracking for Super Bowl LX — a high‑visibility win for its live‑video and broadcast systems that showcases hardware + services revenue potential. Super Bowl LX turns to Sony (AVNetwork)
- Neutral Sentiment: New consumer product activity (WF‑1000XM6 launch date teased; Xperia roadmap) supports recurring consumer sales but is less likely to move near‑term earnings materially. Sony confirms WF-1000XM6 launch date (MSN)
- Neutral Sentiment: Rumors of a high‑end Sony A7R VI feeding demand for full‑frame mirrorless could help imaging margins longer term, but it remains speculative until official product/data release. Rumored Sony A7R VI (Digital Camera World)
- Negative Sentiment: Memory and RAM supply issues are forcing Sony to stockpile components; the company warned shortages could pressure PS5 pricing or margins if costs remain elevated. This is a direct hardware margin risk for the gaming division. Sony official statement on RAM shortage (GameRant)
- Negative Sentiment: Sony Pictures revenue declined ~12% in the quarter, showing that entertainment segments remain uneven and could cap group‑level upside if film results stay soft. Sony Pictures revenue dips 12% (Variety)
Sony Company Profile
Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.
Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.
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