Wedbush Issues Pessimistic Forecast for Booking (NASDAQ:BKNG) Stock Price

Booking (NASDAQ:BKNG) had its price target reduced by research analysts at Wedbush from $6,000.00 to $5,500.00 in a report released on Friday, Marketbeat Ratings reports. The brokerage presently has an “outperform” rating on the business services provider’s stock. Wedbush’s price objective suggests a potential upside of 23.40% from the company’s previous close.

Other analysts also recently issued reports about the stock. Deutsche Bank Aktiengesellschaft increased their price target on shares of Booking from $6,723.00 to $6,790.00 and gave the stock a “buy” rating in a report on Tuesday, October 21st. UBS Group dropped their target price on Booking from $6,806.00 to $6,608.00 and set a “buy” rating on the stock in a research report on Tuesday. Benchmark upped their price target on Booking from $6,200.00 to $6,400.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. Robert W. Baird set a $6,325.00 price objective on Booking in a report on Wednesday, October 29th. Finally, Truist Financial set a $5,810.00 target price on Booking in a research note on Wednesday, October 29th. Twenty-seven research analysts have rated the stock with a Buy rating and ten have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $6,180.00.

Booking Stock Up 0.3%

Booking stock opened at $4,457.17 on Friday. The business’s 50-day moving average price is $5,202.79 and its 200 day moving average price is $5,279.21. The firm has a market cap of $143.67 billion, a price-to-earnings ratio of 28.97, a price-to-earnings-growth ratio of 0.96 and a beta of 1.21. Booking has a 52 week low of $4,096.23 and a 52 week high of $5,839.41.

Insider Activity

In other Booking news, Director Vanessa Ames Wittman sold 15 shares of the firm’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total value of $77,867.25. Following the transaction, the director directly owned 687 shares of the company’s stock, valued at $3,566,320.05. This trade represents a 2.14% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Glenn D. Fogel sold 953 shares of the company’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the completion of the sale, the chief executive officer owned 19,615 shares of the company’s stock, valued at $101,631,984.10. This trade represents a 4.63% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 3,124 shares of company stock worth $16,194,538 over the last three months. Insiders own 0.16% of the company’s stock.

Hedge Funds Weigh In On Booking

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Westside Investment Management Inc. boosted its position in shares of Booking by 400.0% during the 2nd quarter. Westside Investment Management Inc. now owns 5 shares of the business services provider’s stock valued at $29,000 after acquiring an additional 4 shares during the last quarter. Halbert Hargrove Global Advisors LLC boosted its holdings in Booking by 150.0% in the 3rd quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock valued at $27,000 after purchasing an additional 3 shares during the last quarter. Guerra Advisors Inc purchased a new stake in shares of Booking in the 3rd quarter valued at approximately $27,000. KERR FINANCIAL PLANNING Corp acquired a new stake in shares of Booking during the 3rd quarter worth approximately $26,000. Finally, Daytona Street Capital LLC purchased a new stake in shares of Booking during the 4th quarter valued at approximately $27,000. Institutional investors and hedge funds own 92.42% of the company’s stock.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Zacks argues BKNG is technically oversold after an ~18.4% pullback over four weeks and highlights upward revisions to earnings estimates, framing a potential near‑term reversal and buy‑the‑dip opportunity. Zacks Buy-the-Dip
• Positive Sentiment: Brokerage consensus remains constructive — coverage shows a “Moderate Buy” consensus, which supports investor conviction that upside exists versus recent weakness. Consensus Moderate Buy
• Positive Sentiment: Independent writeups laying out a bull case for BKNG (coverage on Yahoo/others) add to the narrative that the pullback may be a buying opportunity for longer‑term investors. Yahoo Bull Case
• Neutral Sentiment: Wedbush cut its price target from $6,000 to $5,500 but retained an “outperform” rating — still implies material upside from current levels, though the cut signals more conservative near‑term expectations. Wedbush PT Cut
• Neutral Sentiment: A short‑interest update appears inconsistent/erroneous (reports of a “significant increase” but showing zero shares/NaN). Given the data issues, it’s unlikely to be an immediate trading driver until clarified.
• Negative Sentiment: MarketWatch flagged that BKNG underperformed peers on Thursday, which underscores sector/stock‑specific weakness that can pressure the share price if it continues. MarketWatch Underperformance
• Negative Sentiment: Citizens issued a downgrade on BKNG, adding downside sentiment from at least one retail/institutional watcher and increasing short‑term selling pressure risk. Citizens Downgrade

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.