Critical Analysis: WPP (NYSE:WPP) & Mastermind (OTCMKTS:MMND)

Mastermind (OTCMKTS:MMND) and WPP (NYSE:WPP) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, dividends and risk.

Profitability

This table compares Mastermind and WPP’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Mastermind	N/A	N/A	N/A
WPP	N/A	N/A	N/A

Valuation and Earnings

This table compares Mastermind and WPP”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mastermind	$4.71 million	0.00	-$345,100.00	($0.01)	-0.05
WPP	$18.84 billion	0.21	$692.62 million	N/A	N/A

WPP has higher revenue and earnings than Mastermind.

Insider & Institutional Ownership

4.3% of WPP shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Mastermind and WPP, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mastermind	0	0	0	0	0.00
WPP	2	4	1	0	1.86

Risk and Volatility

Mastermind has a beta of -0.64, indicating that its stock price is 164% less volatile than the S&P 500. Comparatively, WPP has a beta of 0.8, indicating that its stock price is 20% less volatile than the S&P 500.

Summary

WPP beats Mastermind on 8 of the 8 factors compared between the two stocks.

About Mastermind

Mastermind, Inc., an involvement marketing service agency, designs, creates, and develops branding and marketing campaigns for corporate clients. Its programs cover various forms, such as creating and managing digital content, designing campaign Websites/landing pages, social media and viral campaigns, mobile marketing initiatives, and brand communications. The company customers comprise of sports and entertainment, oil and gas, automotive, retail, restaurant, B2B, financial services, hotel and hospitality, consumer packaged goods, healthcare and pharmaceuticals, technology, and agricultural chemicals. Mastermind, Inc. was founded in 2012 and is based in Atlanta, Georgia. Mastermind, Inc. is a subsidiary of Mastermind Marketing, Inc.

About WPP

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.