Intuit Inc. $INTU Shares Sold by ProShare Advisors LLC

ProShare Advisors LLC lessened its holdings in Intuit Inc. (NASDAQ:INTU) by 17.0% in the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 373,752 shares of the software maker’s stock after selling 76,316 shares during the period. Intuit comprises about 0.5% of ProShare Advisors LLC’s portfolio, making the stock its 29th largest holding. ProShare Advisors LLC owned 0.13% of Intuit worth $255,239,000 at the end of the most recent quarter.

A number of other hedge funds also recently bought and sold shares of INTU. Brighton Jones LLC increased its holdings in Intuit by 61.3% in the 4th quarter. Brighton Jones LLC now owns 3,552 shares of the software maker’s stock worth $2,233,000 after acquiring an additional 1,350 shares in the last quarter. Revolve Wealth Partners LLC grew its position in shares of Intuit by 145.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 813 shares of the software maker’s stock valued at $511,000 after purchasing an additional 482 shares during the period. Nicholas Hoffman & Company LLC. purchased a new stake in shares of Intuit during the first quarter worth about $785,564,000. Sivia Capital Partners LLC raised its position in shares of Intuit by 23.1% during the 2nd quarter. Sivia Capital Partners LLC now owns 886 shares of the software maker’s stock worth $698,000 after purchasing an additional 166 shares during the last quarter. Finally, Pinnacle Wealth Management Advisory Group LLC lifted its stake in Intuit by 20.6% in the 2nd quarter. Pinnacle Wealth Management Advisory Group LLC now owns 954 shares of the software maker’s stock valued at $751,000 after buying an additional 163 shares in the last quarter. Hedge funds and other institutional investors own 83.66% of the company’s stock.

Intuit News Summary

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit is consolidating its accountant-facing products by replacing QuickBooks Online Accountant with a unified Intuit Accountant Suite — a move that could boost retention, simplify upsells to bookkeeping and advisory services, and improve lifetime value of accountant customers. Intuit replacing QuickBooks Online Accountant with Intuit Accountant Suite
• Positive Sentiment: High-profile endorsement: Jim Cramer publicly called Intuit “a very good company,” which can lift retail sentiment and trading flows in the short term. Such endorsements often amplify positive headlines after strong results. Jim Cramer on Intuit: “This Is a Very Good Company”
• Positive Sentiment: Partnership expansion: Intuit’s collaboration with Affirm to support SMB payments could deepen payments and financing revenue streams for TurboTax/QuickBooks customers, helping monetization and cross-sell into small-business flows. How Will SMBs Benefit from Intuit and Affirm’s Partnership?
• Positive Sentiment: Macro tech tailwinds: coverage noting AI is reshaping software cites Intuit among companies positioned to benefit from AI-driven product upgrades and higher software value per customer — a structural positive for long-term revenue and margins. AI Is Eating Software. Just Look at the Stock Market
• Neutral Sentiment: Analyst and independent bullish take: a published bull-case thesis reiterates strengths (recurring revenue, cross-sell) but is analytic rather than news-driving; useful for longer-term thesis but limited immediate price impact. Intuit Inc. (INTU): A Bull Case Theory
• Neutral Sentiment: PR/brand visibility: Intuit hosted a financial literacy forum with celebrity presence at the Super Bowl — good for brand and engagement but limited direct revenue impact. McCaffrey Headlines Intuit Financial Literacy Forum At Super Bowl LX
• Neutral Sentiment: Promotions: TurboTax consumer deals lower acquisition cost for some filers (good for share gains), but seasonal discounts are typical and have modest one-off impact. Taxes aren’t fun, but at least you can save with TurboTax!
• Negative Sentiment: Analyst pressure: Oppenheimer lowered expectations for Intuit, reducing near-term growth/profit forecasts — a catalyst that prompted sell-side reevaluation and heavier trading. Oppenheimer Has Lowered Expectations for Intuit (NASDAQ:INTU) Stock Price
• Negative Sentiment: Downgrade-driven volatility: a separate note reports INTU trading down after an analyst downgrade — this explains near-term selling pressure despite broader positives. Intuit (NASDAQ:INTU) Trading Down 7.3% After Analyst Downgrade
• Negative Sentiment: Product outage risk: a TurboTax issue prevented filing of NY state returns for some users — a customer service problem that could raise short-term reputation and support costs if widespread. Turbo Tax issue prevents filing of NY State returns

Wall Street Analyst Weigh In

Several equities research analysts have commented on INTU shares. Wolfe Research cut their price objective on Intuit from $870.00 to $830.00 and set an “outperform” rating for the company in a research note on Monday, December 15th. KeyCorp dropped their price target on Intuit from $825.00 to $750.00 and set an “overweight” rating for the company in a research report on Friday, January 23rd. Weiss Ratings downgraded Intuit from a “buy (b-)” rating to a “hold (c)” rating in a research note on Thursday. Truist Financial began coverage on shares of Intuit in a research note on Tuesday, January 6th. They set a “buy” rating and a $739.00 target price on the stock. Finally, Wall Street Zen upgraded shares of Intuit from a “hold” rating to a “buy” rating in a research report on Sunday, January 11th. Twenty-two investment analysts have rated the stock with a Buy rating and six have given a Hold rating to the company’s stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $785.12.

Insiders Place Their Bets

In other news, Director Richard L. Dalzell sold 333 shares of the company’s stock in a transaction on Thursday, December 11th. The stock was sold at an average price of $659.95, for a total value of $219,763.35. Following the transaction, the director owned 13,476 shares of the company’s stock, valued at $8,893,486.20. This represents a 2.41% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Scott D. Cook sold 75,000 shares of the firm’s stock in a transaction dated Monday, December 29th. The stock was sold at an average price of $673.43, for a total value of $50,507,250.00. Following the sale, the director directly owned 5,669,584 shares of the company’s stock, valued at $3,818,067,953.12. The trade was a 1.31% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 388,464 shares of company stock valued at $255,514,393. Insiders own 2.49% of the company’s stock.

Intuit Trading Up 2.0%

Shares of INTU stock opened at $443.77 on Monday. The company’s 50-day moving average price is $606.28 and its 200-day moving average price is $656.36. The company has a current ratio of 1.39, a quick ratio of 1.39 and a debt-to-equity ratio of 0.28. The stock has a market cap of $123.49 billion, a price-to-earnings ratio of 30.33, a PEG ratio of 1.81 and a beta of 1.24. Intuit Inc. has a twelve month low of $411.11 and a twelve month high of $813.70.

Intuit (NASDAQ:INTU) last released its quarterly earnings data on Thursday, November 20th. The software maker reported $3.34 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.09 by $0.25. Intuit had a net margin of 21.19% and a return on equity of 23.52%. The firm had revenue of $3.87 billion during the quarter, compared to analysts’ expectations of $3.76 billion. During the same period last year, the business earned $2.50 earnings per share. Intuit’s revenue was up 18.3% compared to the same quarter last year. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. As a group, equities analysts predict that Intuit Inc. will post 14.09 earnings per share for the current year.

Intuit Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Friday, January 16th. Stockholders of record on Friday, January 9th were given a dividend of $1.20 per share. This represents a $4.80 annualized dividend and a dividend yield of 1.1%. The ex-dividend date of this dividend was Friday, January 9th. Intuit’s payout ratio is presently 32.81%.

Intuit Company Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.