Sonos (NASDAQ:SONO) Major Shareholder Purchases $442,327.76 in Stock

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L bought 26,824 shares of Sonos stock in a transaction on Friday, February 6th. The stock was acquired at an average price of $16.49 per share, for a total transaction of $442,327.76. Following the transaction, the insider directly owned 15,663,353 shares of the company’s stock, valued at approximately $258,288,690.97. This trade represents a 0.17% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Large shareholders that own more than 10% of a company’s shares are required to disclose their sales and purchases with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Thursday, February 5th, Coliseum Capital Management, L purchased 211,530 shares of Sonos stock. The shares were acquired at an average price of $16.29 per share, with a total value of $3,445,823.70.
• On Wednesday, February 4th, Coliseum Capital Management, L acquired 494,719 shares of Sonos stock. The stock was bought at an average price of $15.50 per share, for a total transaction of $7,668,144.50.

Sonos Price Performance

NASDAQ SONO opened at $17.08 on Monday. The stock has a market capitalization of $2.06 billion, a P/E ratio of -100.47 and a beta of 2.05. The firm’s 50-day moving average is $17.07 and its two-hundred day moving average is $15.81. Sonos, Inc. has a 12 month low of $7.63 and a 12 month high of $19.82.

Sonos (NASDAQ:SONO) last announced its quarterly earnings results on Tuesday, February 3rd. The company reported $0.93 earnings per share for the quarter, beating analysts’ consensus estimates of $0.85 by $0.08. Sonos had a negative net margin of 1.22% and a positive return on equity of 0.82%. The business had revenue of $545.66 million during the quarter, compared to analysts’ expectations of $536.93 million. During the same period last year, the business earned $0.64 earnings per share. The business’s revenue for the quarter was down .9% on a year-over-year basis. As a group, analysts anticipate that Sonos, Inc. will post -0.37 EPS for the current year.

More Sonos News

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Q1 earnings beat and margin/strategy message — Sonos reported stronger-than-expected revenue and EPS, highlighted margin improvement and product-led growth; analysts and press note this as the main catalyst for the stock move. Why Sonos (SONO) Is Up 6.8%
• Positive Sentiment: Shares gap up after earnings — coverage noting the post-earnings gap and investor reaction supports near-term momentum. Sonos Shares Gap Up Following Earnings Beat
• Positive Sentiment: New product launch (Amp Multi) — management emphasized new hardware that targets more complex audio setups, supporting future revenue and ecosystem expansion. This underpins the bullish interpretation of the quarter. Sonos is back with new hardware
• Positive Sentiment: Reliability and customer focus restored — company messaging about fixing reliability issues and refocusing on customer advocacy should reduce churn and help long-term brand value. With reliability restored, Sonos focuses on customer advocacy
• Neutral Sentiment: Positive product reviews — editorial reviews (e.g., Sonos Ace headphones and Era 100) praise product quality, supporting brand premium but not an immediate revenue signal. Are the Sonos Ace still worth it in 2026?
• Neutral Sentiment: Retail promotions and flash sales — multiple outlets highlight discounts on Era 100, Arc Ultra + Sub 4, and Ace headphones for events (Valentine’s / game day). Promotions can drive volume but timing/scale matter for quarterly results. Save $550 Off the Sonos Arc Ultra
• Negative Sentiment: Dealer clearance & record-low pricing — reports that Amazon and others are clearing out Era 100 units and Ace headphones have hit record low prices could pressure ASPs and margins if discounts persist or expand. This is the principal downside risk investors will watch. Sonos Era 100 Hits Record Low
• Negative Sentiment: Frequent promotional cadence — sustained discounting across core products (earbuds, speakers, soundbars) can boost near-term unit sales but erode gross margins and brand premium if prolonged. Sonos Ace headphones drop to a record low

Wall Street Analysts Forecast Growth

SONO has been the subject of a number of research reports. Wall Street Zen raised Sonos from a “hold” rating to a “buy” rating in a research note on Saturday. Jefferies Financial Group lifted their target price on Sonos from $19.00 to $21.00 and gave the company a “buy” rating in a research report on Monday, January 5th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Sonos in a research note on Thursday, January 22nd. Rosenblatt Securities reissued a “buy” rating and issued a $21.00 price objective on shares of Sonos in a research note on Monday, February 2nd. Finally, Morgan Stanley set a $18.00 price objective on shares of Sonos in a report on Wednesday. Two research analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Hold” and an average price target of $20.00.

Hedge Funds Weigh In On Sonos

Hedge funds and other institutional investors have recently made changes to their positions in the stock. Leonteq Securities AG purchased a new stake in shares of Sonos during the fourth quarter worth approximately $93,000. GSA Capital Partners LLP increased its position in shares of Sonos by 56.7% in the 4th quarter. GSA Capital Partners LLP now owns 62,983 shares of the company’s stock valued at $1,106,000 after purchasing an additional 22,778 shares during the last quarter. ProShare Advisors LLC raised its holdings in shares of Sonos by 4.6% in the 4th quarter. ProShare Advisors LLC now owns 23,241 shares of the company’s stock valued at $408,000 after purchasing an additional 1,017 shares in the last quarter. Gabelli Funds LLC lifted its position in shares of Sonos by 47.8% during the 4th quarter. Gabelli Funds LLC now owns 25,000 shares of the company’s stock worth $439,000 after purchasing an additional 8,087 shares during the last quarter. Finally, Meridian Wealth Management LLC grew its stake in shares of Sonos by 10.9% during the fourth quarter. Meridian Wealth Management LLC now owns 35,827 shares of the company’s stock worth $629,000 after purchasing an additional 3,523 shares in the last quarter. Hedge funds and other institutional investors own 85.82% of the company’s stock.

Sonos Company Profile

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.