Waterfront Wealth Inc. Has $1.59 Million Holdings in Procter & Gamble Company (The) $PG

Waterfront Wealth Inc. lifted its stake in shares of Procter & Gamble Company (The) (NYSE:PG) by 514.9% in the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 10,460 shares of the company’s stock after acquiring an additional 8,759 shares during the period. Waterfront Wealth Inc.’s holdings in Procter & Gamble were worth $1,594,000 at the end of the most recent quarter.

A number of other institutional investors also recently modified their holdings of PG. Orca Investment Management LLC lifted its stake in Procter & Gamble by 2.0% in the second quarter. Orca Investment Management LLC now owns 3,238 shares of the company’s stock valued at $516,000 after acquiring an additional 64 shares during the last quarter. Sovereign Financial Group Inc. lifted its stake in Procter & Gamble by 1.1% in the 2nd quarter. Sovereign Financial Group Inc. now owns 5,823 shares of the company’s stock valued at $928,000 after purchasing an additional 65 shares during the last quarter. WP Advisors LLC grew its holdings in Procter & Gamble by 4.9% during the second quarter. WP Advisors LLC now owns 1,405 shares of the company’s stock worth $224,000 after purchasing an additional 66 shares during the period. Emprise Bank increased its holdings in shares of Procter & Gamble by 2.5% during the 3rd quarter. Emprise Bank now owns 2,766 shares of the company’s stock worth $425,000 after acquiring an additional 68 shares during the last quarter. Finally, Affiance Financial LLC boosted its position in Procter & Gamble by 2.5% during the third quarter. Affiance Financial LLC now owns 2,803 shares of the company’s stock worth $431,000 after purchasing an additional 69 shares during the period. 65.77% of the stock is currently owned by institutional investors.

Key Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Market technicals and dividend profile: PG has shown a strong technical bounce (breaking above its 200‑day SMA) and benefits from a steady dividend track record, which is attracting risk‑off flows into staples. 3 Consumer Staples Stocks Breaking Out This Month
• Positive Sentiment: Brand/innovation catalysts: Analysts note P&G is pushing faster Beauty & Personal Care innovation and premiumization to support pricing power and mix improvement—potentially underpinning revenue and margin resilience. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
• Positive Sentiment: High‑profile marketing push: A Super Bowl / Old Spice immersive experience is a short‑term promotional catalyst that can lift grooming revenues and brand engagement. Old Spice Super Bowl Experience
• Positive Sentiment: Subsidiary performance and shareholder returns: Procter & Gamble Health (India) reported strong Q3 FY26 results and declared an interim + special payout, underscoring cash generation in some business units. Procter & Gamble Health Posts Strong Q3 FY26 Results
• Neutral Sentiment: Wall Street positioning: The consensus broker view is a “Moderate Buy” with a ~$167 target—supportive context but not a new catalyst. PG Receives Consensus Recommendation of “Moderate Buy”
• Neutral Sentiment: Valuation/earnings context: Recent commentary reviews PG’s mixed Q2 results, strong brand campaigns and valuation—useful framing for investors but unlikely to move the stock alone. A Look At Procter & Gamble (PG) Valuation
• Negative Sentiment: Analyst estimate cuts: Zacks Research trimmed multiple quarterly and FY EPS forecasts (FY2027/FY2028 and selected quarters), which could pressure forward expectations and act as a near‑term headwind. Here is What to Know Beyond Why Procter & Gamble is a Trending Stock
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold ~8,000 shares (~$1.26M) and materially reduced her direct holding; while insiders sell for many reasons, some investors view such disclosures negatively. SEC Form 4 – Insider Sale
• Negative Sentiment: Sector valuation risk: Coverage (e.g., Barron’s) warns consumer staples are “frothy” after the recent run; elevated valuations across defensive names could prompt profit‑taking that weighs on PG. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.

Analyst Ratings Changes

A number of equities analysts have recently weighed in on the company. Piper Sandler started coverage on Procter & Gamble in a research note on Wednesday, January 7th. They set a “neutral” rating and a $150.00 target price on the stock. UBS Group boosted their target price on shares of Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a research report on Friday, January 23rd. Weiss Ratings restated a “hold (c)” rating on shares of Procter & Gamble in a research note on Monday, December 29th. Barclays set a $155.00 price objective on shares of Procter & Gamble in a research note on Friday, January 16th. Finally, Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and increased their target price for the stock from $156.00 to $179.00 in a research report on Tuesday, December 16th. Thirteen research analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $167.67.

Procter & Gamble Stock Performance

Shares of Procter & Gamble stock opened at $159.33 on Monday. Procter & Gamble Company has a 52 week low of $137.62 and a 52 week high of $179.99. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The business has a 50 day moving average price of $145.75 and a 200-day moving average price of $150.30. The company has a market cap of $370.28 billion, a PE ratio of 23.60, a price-to-earnings-growth ratio of 5.29 and a beta of 0.38.

Procter & Gamble (NYSE:PG) last issued its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The business had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm’s quarterly revenue was up 1.5% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Equities analysts anticipate that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be paid a dividend of $1.0568 per share. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.7%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s payout ratio is presently 62.67%.

Insider Activity

In other news, insider Marc S. Pritchard sold 95,903 shares of the stock in a transaction dated Friday, January 23rd. The shares were sold at an average price of $151.15, for a total value of $14,495,738.45. Following the sale, the insider directly owned 182,607 shares of the company’s stock, valued at approximately $27,601,048.05. This represents a 34.43% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, CEO Ma. Fatima Francisco sold 8,000 shares of Procter & Gamble stock in a transaction on Wednesday, February 4th. The shares were sold at an average price of $158.00, for a total value of $1,264,000.00. Following the sale, the chief executive officer directly owned 6,571 shares of the company’s stock, valued at $1,038,218. This represents a 54.90% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.20% of the stock is owned by company insiders.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.