Orca Investment Management LLC Increases Stake in Amazon.com, Inc. $AMZN

Orca Investment Management LLC lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 85.8% in the third quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 14,363 shares of the e-commerce giant’s stock after buying an additional 6,634 shares during the quarter. Amazon.com makes up approximately 2.6% of Orca Investment Management LLC’s portfolio, making the stock its 11th biggest position. Orca Investment Management LLC’s holdings in Amazon.com were worth $3,154,000 at the end of the most recent reporting period.

Other institutional investors also recently added to or reduced their stakes in the company. Brighton Jones LLC raised its stake in Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after buying an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after acquiring an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG increased its holdings in shares of Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after acquiring an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE raised its position in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after acquiring an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new stake in Amazon.com during the fourth quarter worth approximately $2,153,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Analyst Ratings Changes

AMZN has been the subject of a number of research analyst reports. Maxim Group upped their price target on Amazon.com from $280.00 to $290.00 and gave the company a “buy” rating in a report on Friday. Wall Street Zen downgraded shares of Amazon.com from a “buy” rating to a “hold” rating in a research report on Saturday, January 10th. Zacks Research lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. Royal Bank Of Canada restated an “outperform” rating and issued a $300.00 price objective on shares of Amazon.com in a research note on Friday. Finally, Loop Capital lifted their target price on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research report on Tuesday, November 18th. Fifty-five research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $289.33.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is exploring an AI content marketplace that would let publishers sell content to firms building AI models — a potential new recurring/licensing revenue stream if executed. Amazon discusses AI content marketplace
• Positive Sentiment: AWS locked a multiyear, multibillion-dollar chip supply deal with STMicroelectronics, reducing supply risk for its data-center buildout and supporting Amazon’s AI infrastructure plans. STMicro deal with AWS
• Positive Sentiment: Coverage highlights Amazon’s strategic AI stakes (e.g., Anthropic) and partnerships that could accelerate AWS-led AI demand and monetization. Amazon Hit The Jackpot With Anthropic
• Positive Sentiment: Unusual options flow: a large purchase of call contracts indicates bullish speculative positioning from traders, which can add intraday upside pressure if momentum continues. (Market notices; no single article linked.)
• Neutral Sentiment: Q4 was mixed: revenue beat (~$213.4B) and AWS revenue growth accelerated (reported ~24%), but EPS slightly missed — leaving investors focused on forward guidance rather than the quarter itself.
• Negative Sentiment: The dominant negative driver is Amazon’s $200B 2026 CapEx guidance for AI/data centers — investors see heavy near-term spending and higher depreciation hitting margins, which sparked the recent selloff. CapEx shock and market reaction
• Negative Sentiment: Several brokers trimmed price targets or reiterated caution after the capex guidance (Citigroup cut its target to $265; other shops trimmed targets), reinforcing downward pressure from analysts. Citigroup lowers AMZN price target
• Negative Sentiment: Public data shows elevated insider selling and heavy institutional repositioning noted in coverage; combined with the capex surprise, that adds to near-term bearish flow. QuiverQuant summary of market reaction

Amazon.com Stock Performance

Shares of AMZN stock opened at $208.72 on Tuesday. The stock has a fifty day moving average price of $233.00 and a 200 day moving average price of $229.64. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The stock has a market cap of $2.23 trillion, a PE ratio of 29.11, a P/E/G ratio of 1.32 and a beta of 1.37. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm’s revenue was up 13.6% compared to the same quarter last year. During the same quarter in the prior year, the company earned $1.86 earnings per share. Sell-side analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This represents a 4.52% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 47,061 shares of company stock worth $10,351,262. Corporate insiders own 10.80% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.