Advisors Asset Management Inc. Increases Stake in Procter & Gamble Company (The) $PG

Advisors Asset Management Inc. increased its holdings in Procter & Gamble Company (The) (NYSE:PG) by 11.5% during the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 147,746 shares of the company’s stock after purchasing an additional 15,286 shares during the quarter. Advisors Asset Management Inc.’s holdings in Procter & Gamble were worth $22,701,000 as of its most recent filing with the Securities & Exchange Commission.

Other institutional investors and hedge funds have also recently modified their holdings of the company. Halbert Hargrove Global Advisors LLC purchased a new position in Procter & Gamble in the 3rd quarter worth approximately $25,000. Corundum Trust Company INC bought a new position in shares of Procter & Gamble in the third quarter worth approximately $32,000. Mid American Wealth Advisory Group Inc. bought a new position in shares of Procter & Gamble in the second quarter worth approximately $34,000. Marquette Asset Management LLC purchased a new position in shares of Procter & Gamble in the third quarter worth $37,000. Finally, Manning & Napier Advisors LLC bought a new stake in Procter & Gamble during the 3rd quarter valued at $44,000. 65.77% of the stock is owned by institutional investors.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: CNBC reports PG has had a “monster start” to 2026 — coverage highlights strong top-line momentum, pricing/mix benefits and investor rotation into defensive staples as drivers for continued upside. What’s driving Procter & Gamble’s monster start to 2026 — and how it can continue
• Positive Sentiment: Analyst commentary (Zacks) points to strategic pricing and mix gains sustaining margin strength despite elevated input costs and tariffs — a key reason investors are willing to bid the stock up. Can Pricing and Mix Sustain Procter & Gamble’s Margin Strength?
• Positive Sentiment: MarketBeat flags PG as one of three consumer staples “breaking out” this month — momentum/rotation narratives are reinforcing short-term buying interest. 3 Consumer Staples Stocks Breaking Out This Month (PG)
• Neutral Sentiment: Seeking Alpha piece frames PG as a “Dividend King” that may be fairly valued amid macro and industry pressures — supports income investors but implies limited upside. Procter & Gamble: A Dividend King That’s Fairly Valued Amid Macro And Industry Pressures
• Neutral Sentiment: Market commentary (Yahoo/MarketBeat syndication) is reassessing PG after its recent recovery, suggesting investors should re-evaluate valuation and catalysts rather than assume momentum continues. Reassessing Procter & Gamble (PG) After Recent Share Price Recovery
• Neutral Sentiment: Coverage of Zacks’ FY2026 earnings forecast provides context on analysts’ expectations for ~6.9 EPS — helpful for longer-term valuation but not an immediate catalyst. What is Zacks Research’s Forecast for PG FY2026 Earnings?
• Negative Sentiment: Short interest jumped ~23.3% in January to ~23.37M shares (about 1.0% of shares outstanding), signaling growing bearish bets or hedges; while days to cover (~1.9) is low, the rise in shorting is a near-term headwind.
• Negative Sentiment: Multiple Seeking Alpha pieces warn recovery hopes are premature and warn of weak fundamentals and potential rating pressure — these narratives could pressure sentiment if adoption/volume trends slow. Proctor & Gamble: Recovery Hopes Are Premature Procter & Gamble: Weak Fundamentals Could Result In A Painful Shave For Investors (Rating Downgrade)

Procter & Gamble Trading Up 1.2%

Shares of NYSE PG opened at $159.16 on Wednesday. The stock has a market cap of $369.89 billion, a P/E ratio of 23.58, a price-to-earnings-growth ratio of 5.23 and a beta of 0.38. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51. Procter & Gamble Company has a 1 year low of $137.62 and a 1 year high of $179.99. The firm has a 50-day moving average of $146.21 and a 200 day moving average of $150.29.

Procter & Gamble (NYSE:PG) last announced its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The business had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. During the same quarter last year, the firm earned $1.88 earnings per share. The business’s revenue for the quarter was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, sell-side analysts expect that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be issued a $1.0568 dividend. This represents a $4.23 annualized dividend and a yield of 2.7%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s payout ratio is 62.52%.

Insider Buying and Selling at Procter & Gamble

In other Procter & Gamble news, CEO Ma. Fatima Francisco sold 8,000 shares of the firm’s stock in a transaction dated Wednesday, February 4th. The shares were sold at an average price of $158.00, for a total transaction of $1,264,000.00. Following the completion of the sale, the chief executive officer directly owned 6,571 shares in the company, valued at approximately $1,038,218. This trade represents a 54.90% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Marc S. Pritchard sold 95,903 shares of the company’s stock in a transaction that occurred on Friday, January 23rd. The stock was sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the completion of the transaction, the insider owned 182,607 shares in the company, valued at approximately $27,601,048.05. This represents a 34.43% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.20% of the stock is owned by company insiders.

Wall Street Analyst Weigh In

Several analysts recently issued reports on PG shares. UBS Group raised their target price on Procter & Gamble from $161.00 to $170.00 and gave the stock a “buy” rating in a research note on Friday, January 23rd. Raymond James Financial dropped their price objective on Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a report on Monday, October 20th. BNP Paribas Exane reduced their target price on Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a research note on Friday, January 16th. Rothschild & Co Redburn upped their target price on Procter & Gamble from $155.00 to $157.00 and gave the company a “neutral” rating in a report on Friday, January 23rd. Finally, Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and lifted their price target for the company from $156.00 to $179.00 in a report on Tuesday, December 16th. Thirteen equities research analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the stock. According to data from MarketBeat.com, Procter & Gamble has an average rating of “Moderate Buy” and an average target price of $167.67.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.