Analysts’ Weekly Ratings Updates for Netflix (NFLX)

Netflix (NASDAQ: NFLX) recently received a number of ratings updates from brokerages and research firms:

• 1/27/2026 – Netflix was given a new $104.00 price target on by analysts at Loop Capital.
• 1/27/2026 – Netflix was given a new $104.00 price target on by analysts at UBS Group AG.
• 1/27/2026 – Netflix was upgraded by analysts at Freedom Capital from a “hold” rating to a “strong-buy” rating.
• 1/26/2026 – Netflix was upgraded by analysts at Phillip Securities from a “sell” rating to a “moderate buy” rating. They now have a $100.00 price target on the stock, up previously from $95.00.
• 1/26/2026 – Netflix had its price target lowered by analysts at Citic Securities from $109.00 to $95.00. They now have a “hold” rating on the stock.
• 1/23/2026 – Netflix had its price target lowered by analysts at Robert W. Baird from $150.00 to $120.00. They now have an “outperform” rating on the stock.
• 1/22/2026 – Netflix was downgraded by analysts at Weiss Ratings from a “buy (b-)” rating to a “hold (c+)” rating.
• 1/22/2026 – Netflix had its “buy” rating reaffirmed by analysts at Sanford C. Bernstein.
• 1/22/2026 – Netflix had its price target lowered by analysts at New Street Research from $100.00 to $96.00. They now have a “neutral” rating on the stock.
• 1/22/2026 – Netflix had its price target lowered by analysts at Argus from $141.00 to $110.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Netflix was upgraded by analysts at Susquehanna to a “positive” rating. They now have a $112.00 price target on the stock.
• 1/21/2026 – Netflix had its “hold” rating reaffirmed by analysts at Deutsche Bank Aktiengesellschaft. They now have a $98.00 price target on the stock, up previously from $95.00.
• 1/21/2026 – Netflix was given a new $125.00 price target on by analysts at Oppenheimer Holdings, Inc.. They now have an “outperform” rating on the stock.
• 1/21/2026 – Netflix had its “hold” rating reaffirmed by analysts at Royal Bank Of Canada.
• 1/21/2026 – Netflix had its “positive” rating reaffirmed by analysts at Piper Sandler. They now have a $103.00 price target on the stock, down previously from $140.00.
• 1/21/2026 – Netflix had its “neutral” rating reaffirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $100.00 price target on the stock, down previously from $112.00.
• 1/21/2026 – Netflix was given a new $110.00 price target on by analysts at Morgan Stanley. They now have an “overweight” rating on the stock.
• 1/21/2026 – Netflix had its “outperform” rating reaffirmed by analysts at William Blair.
• 1/21/2026 – Netflix was given a new $125.00 price target on by analysts at Canaccord Genuity Group Inc.. They now have a “buy” rating on the stock.
• 1/21/2026 – Netflix was given a new $120.00 price target on by analysts at Rothschild & Co Redburn.
• 1/21/2026 – Netflix was given a new $95.00 price target on by analysts at Wolfe Research. They now have an “outperform” rating on the stock.
• 1/21/2026 – Netflix was given a new $95.00 price target on by analysts at UBS Group AG.
• 1/21/2026 – Netflix had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc..
• 1/21/2026 – Netflix had its price target lowered by analysts at TD Cowen from $115.00 to $112.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at Rothschild & Co Redburn from $145.00 to $120.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at UBS Group AG from $150.00 to $130.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at Sanford C. Bernstein from $125.00 to $115.00. They now have an “outperform” rating on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at HSBC Holdings plc from $107.00 to $106.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at Moffett Nathanson from $140.00 to $115.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Netflix had its “outperform” rating reaffirmed by analysts at Wedbush. They now have a $115.00 price target on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at BMO Capital Markets from $143.00 to $135.00. They now have an “outperform” rating on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at Pivotal Research from $105.00 to $95.00. They now have a “hold” rating on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at Needham & Company LLC from $150.00 to $120.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Netflix had its price target lowered by analysts at Guggenheim from $145.00 to $130.00. They now have a “buy” rating on the stock.
• 1/16/2026 – Netflix was given a new $110.00 price target on by analysts at KeyCorp. They now have an “overweight” rating on the stock.
• 1/16/2026 – Netflix had its “neutral” rating reaffirmed by analysts at Rosenblatt Securities. They now have a $94.00 price target on the stock, down previously from $105.00.
• 1/15/2026 – Netflix had its price target lowered by analysts at Wedbush from $140.00 to $115.00. They now have an “outperform” rating on the stock.
• 1/14/2026 – Netflix had its “outperform” rating reaffirmed by analysts at BMO Capital Markets. They now have a $135.00 price target on the stock, down previously from $143.00.
• 1/13/2026 – Netflix had its “hold” rating reaffirmed by analysts at Benchmark Co..
• 1/13/2026 – Netflix had its “buy” rating reaffirmed by analysts at TD Cowen.
• 1/13/2026 – Netflix had its price target lowered by analysts at TD Cowen from $142.00 to $115.00. They now have a “buy” rating on the stock.
• 1/12/2026 – Netflix is now covered by analysts at HSBC Holdings plc. They set a “buy” rating and a $107.00 price target on the stock.
• 1/12/2026 – Netflix was upgraded by analysts at HSBC Holdings plc to a “strong-buy” rating.
• 1/9/2026 – Netflix was given a new $112.00 price target on by analysts at The Goldman Sachs Group, Inc.. They now have a “neutral” rating on the stock.
• 1/8/2026 – Netflix had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc..
• 1/5/2026 – Netflix was downgraded by analysts at Cfra from a “strong-buy” rating to a “hold” rating. They now have a $100.00 price target on the stock.
• 1/5/2026 – Netflix was downgraded by analysts at Cfra Research from a “strong-buy” rating to a “hold” rating.
• 12/29/2025 – Netflix had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – Netflix had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/18/2025 – Netflix was given a new $120.00 price target on by analysts at Morgan Stanley.
• 12/17/2025 – Netflix had its “buy” rating reaffirmed by analysts at DZ Bank AG.
• 12/17/2025 – Netflix had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc..
• 12/15/2025 – Netflix had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/15/2025 – Netflix had its price target lowered by analysts at Wolfe Research from $139.00 to $121.00. They now have an “outperform” rating on the stock.

Insiders Place Their Bets

In related news, CFO Spencer Adam Neumann sold 9,248 shares of the company’s stock in a transaction that occurred on Friday, February 6th. The stock was sold at an average price of $81.27, for a total transaction of $751,584.96. Following the transaction, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at approximately $5,996,669.49. This represents a 11.14% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider David A. Hyman sold 23,439 shares of the firm’s stock in a transaction that occurred on Friday, January 16th. The shares were sold at an average price of $88.11, for a total value of $2,065,210.29. Following the completion of the sale, the insider directly owned 316,100 shares of the company’s stock, valued at $27,851,571. This trade represents a 6.90% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 1,362,988 shares of company stock worth $126,902,168 over the last three months. Insiders own 1.37% of the company’s stock.

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.