Coupang (NYSE:CPNG) Price Target Cut to $24.00 by Analysts at Citigroup

Coupang (NYSE:CPNG) had its price target lowered by Citigroup from $27.00 to $24.00 in a report published on Tuesday,Benzinga reports. The firm currently has a buy rating on the stock.

Several other analysts have also issued reports on CPNG. Morgan Stanley restated an “overweight” rating on shares of Coupang in a research note on Monday, January 5th. Deutsche Bank Aktiengesellschaft raised Coupang from a “hold” rating to a “buy” rating and set a $25.00 price objective for the company in a report on Friday, January 16th. Nomura downgraded shares of Coupang from a “buy” rating to a “neutral” rating and set a $22.00 price objective on the stock. in a report on Monday, January 12th. Sanford C. Bernstein began coverage on shares of Coupang in a research note on Thursday, February 5th. They issued an “underperform” rating and a $17.00 target price for the company. Finally, Weiss Ratings reissued a “hold (c)” rating on shares of Coupang in a research report on Wednesday, January 21st. Six investment analysts have rated the stock with a Buy rating, four have given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Hold” and a consensus price target of $29.89.

Coupang Stock Down 1.6%

CPNG opened at $18.25 on Tuesday. The company has a quick ratio of 0.82, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. The stock has a market cap of $33.34 billion, a price-to-earnings ratio of 86.91 and a beta of 1.19. Coupang has a twelve month low of $16.74 and a twelve month high of $34.08. The company’s 50-day moving average price is $22.34 and its two-hundred day moving average price is $27.37.

Insider Activity at Coupang

In related news, CAO Jonathan D. Lee sold 2,679 shares of the company’s stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $23.62, for a total value of $63,277.98. Following the transaction, the chief accounting officer directly owned 122,096 shares in the company, valued at approximately $2,883,907.52. This represents a 2.15% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Insiders own 12.78% of the company’s stock.

Hedge Funds Weigh In On Coupang

A number of institutional investors have recently made changes to their positions in the stock. Massachusetts Financial Services Co. MA increased its position in shares of Coupang by 2.9% during the third quarter. Massachusetts Financial Services Co. MA now owns 11,215,142 shares of the company’s stock worth $361,128,000 after acquiring an additional 318,115 shares during the period. TRB Advisors LP purchased a new stake in shares of Coupang in the third quarter valued at approximately $1,863,000. New York State Common Retirement Fund grew its stake in Coupang by 18.5% in the third quarter. New York State Common Retirement Fund now owns 728,861 shares of the company’s stock worth $23,469,000 after purchasing an additional 113,950 shares in the last quarter. Rit Capital Partners PLC increased its holdings in Coupang by 3.5% during the 3rd quarter. Rit Capital Partners PLC now owns 2,700,750 shares of the company’s stock worth $86,937,000 after purchasing an additional 91,550 shares during the period. Finally, Investment House LLC raised its position in Coupang by 76.2% during the 3rd quarter. Investment House LLC now owns 335,017 shares of the company’s stock valued at $10,788,000 after purchasing an additional 144,834 shares in the last quarter. Institutional investors own 83.72% of the company’s stock.

Key Stories Impacting Coupang

Here are the key news stories impacting Coupang this week:

• Positive Sentiment: Citigroup cut its price target from $27 to $24 but kept a “buy” rating, implying upside from current levels and providing some analyst support for the stock. Benzinga
• Neutral Sentiment: Zacks published a market note observing CPNG closed lower in the latest session, noting the stock’s bigger-than-market dip. Zacks Article
• Neutral Sentiment: Opinion pieces and coverage (e.g., “2 Reasons to Like CPNG (and 1 Not So Much)” and analysis of insider activity) offer mixed views—some upside drivers remain but risks are highlighted. Yahoo – 2 Reasons
• Negative Sentiment: South Korean authorities said Coupang must fix security vulnerabilities after a massive data leak, signaling potential regulatory enforcement, remediation costs and reputational damage. Reuters: Security Probe
• Negative Sentiment: Reports say an additional ~165,000 user records were leaked on top of an earlier 33 million, and the interim CEO is under investigation—news that previously drove a sharp share drop and continues to pressure sentiment. PR Newswire / Hagens Berman
• Negative Sentiment: Multiple law firms have filed or are soliciting participants in securities class actions related to the incident and disclosures, with lead plaintiff deadlines (e.g., Feb. 17) and active investor alerts — increasing litigation risk and potential financial exposure. GlobeNewswire: Investor Alert
• Negative Sentiment: Bernstein initiated coverage with an Underperform rating and a $17 price target, adding downward analyst pressure and a bearish signal. Yahoo – Bernstein Coverage

Coupang Company Profile

Coupang, listed on the New York Stock Exchange under the ticker CPNG, is a South Korean e-commerce company headquartered in Seoul. Founded in 2010 by Bom Kim, the company grew rapidly by combining an online marketplace with a large direct-retail business model. Coupang completed a primary listing in the United States in 2021, and it has become one of South Korea’s leading online retailers by focusing on convenience, speed and a wide product assortment across consumer categories.

The company operates a vertically integrated e-commerce platform that includes a customer-facing marketplace and an extensive logistics and fulfillment network.