EPG Wealth Management LLC Buys 1,649 Shares of Alphabet Inc. $GOOGL

EPG Wealth Management LLC increased its position in shares of Alphabet Inc. (NASDAQ:GOOGL) by 7.1% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 24,948 shares of the information services provider’s stock after buying an additional 1,649 shares during the quarter. Alphabet accounts for 1.7% of EPG Wealth Management LLC’s portfolio, making the stock its 14th biggest holding. EPG Wealth Management LLC’s holdings in Alphabet were worth $6,065,000 as of its most recent filing with the Securities & Exchange Commission.

Other large investors have also recently added to or reduced their stakes in the company. Matisse Capital boosted its position in shares of Alphabet by 0.3% during the 3rd quarter. Matisse Capital now owns 14,814 shares of the information services provider’s stock valued at $3,601,000 after acquiring an additional 38 shares in the last quarter. Breakwater Investment Management boosted its holdings in Alphabet by 1.0% during the third quarter. Breakwater Investment Management now owns 4,228 shares of the information services provider’s stock valued at $1,028,000 after purchasing an additional 41 shares in the last quarter. Wealth Alliance Advisory Group LLC grew its stake in shares of Alphabet by 1.0% in the 3rd quarter. Wealth Alliance Advisory Group LLC now owns 4,045 shares of the information services provider’s stock valued at $983,000 after purchasing an additional 41 shares during the period. Clearview Wealth Advisors LLC raised its holdings in shares of Alphabet by 3.3% in the 3rd quarter. Clearview Wealth Advisors LLC now owns 1,281 shares of the information services provider’s stock worth $312,000 after buying an additional 41 shares in the last quarter. Finally, Fonville Wealth Management LLC lifted its position in shares of Alphabet by 0.7% during the 3rd quarter. Fonville Wealth Management LLC now owns 6,078 shares of the information services provider’s stock worth $1,478,000 after buying an additional 41 shares during the period. Institutional investors and hedge funds own 40.03% of the company’s stock.

Analyst Upgrades and Downgrades

A number of research analysts have issued reports on GOOGL shares. Mizuho lifted their price objective on Alphabet from $400.00 to $410.00 and gave the company an “outperform” rating in a report on Thursday, February 5th. BNP Paribas Exane started coverage on shares of Alphabet in a report on Monday, November 24th. They set an “outperform” rating and a $355.00 price target for the company. Oppenheimer upped their price objective on shares of Alphabet from $270.00 to $300.00 and gave the stock an “outperform” rating in a research note on Monday, October 20th. Pivotal Research raised their price objective on shares of Alphabet from $400.00 to $420.00 and gave the stock a “buy” rating in a report on Thursday, February 5th. Finally, Bank of America boosted their target price on Alphabet from $335.00 to $370.00 and gave the stock a “buy” rating in a report on Tuesday, January 13th. Three analysts have rated the stock with a Strong Buy rating, forty-four have assigned a Buy rating and five have assigned a Hold rating to the company’s stock. According to MarketBeat, Alphabet currently has an average rating of “Moderate Buy” and an average target price of $361.64.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Multiple firms raised price targets and maintained buy ratings (Arete to $405, New Street to $380, President Capital to $375, Daiwa to $380), which supports upside expectations from analysts. Arete Research price target New Street Research price target
• Positive Sentiment: EU antitrust regulators gave unconditional approval for Google’s $32B Wiz cybersecurity acquisition, removing a major regulatory overhang on the deal. Reuters: Wiz approval
• Positive Sentiment: Google is testing new shopping ad formats inside Search AI mode and Gemini, which could expand high-margin ad inventory and diversify monetization. PYMNTS: Shopping feature
• Positive Sentiment: Google participated in a large funding round for humanoid robotics startup Apptronik, signaling continued strategic investment in robotics/AI ecosystems. Reuters: Apptronik funding
• Neutral Sentiment: JPMorgan reiterated a Buy and other outlets (Zacks, CNBC coverage) continue to highlight Alphabet as a structural AI/cloud beneficiary — supporting longer-term conviction even as near-term volatility persists. JPMorgan reiteration
• Negative Sentiment: Alphabet significantly increased bond issuance (initial $20B, later reports of >$30B) and is pursuing very long-dated debt (reports of 100‑year paper) to fund massive AI infrastructure and acquisitions — investors worry this signals heavy near-term cash burn and margin pressure from capex. Reuters: $20B bonds WSJ: 100-year bond
• Negative Sentiment: High-profile criticism and skepticism surfaced (e.g., Michael Burry commentary, media pieces suggesting 100‑year bonds reflect risk), amplifying investor concern about the financing move. Finbold: Burry comment
• Negative Sentiment: Privacy/regulatory headlines: report that Google handed personal and financial data of a student-journalist to ICE, plus an EU publishers’ complaint over AI Overviews, raise legal/regulatory risk that could pressure reputational and compliance costs. TechCrunch: data to ICE Reuters: publishers complaint

Alphabet Trading Down 2.4%

GOOGL stock opened at $310.96 on Thursday. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11. Alphabet Inc. has a twelve month low of $140.53 and a twelve month high of $349.00. The company has a market cap of $3.75 trillion, a P/E ratio of 28.77, a PEG ratio of 1.75 and a beta of 1.09. The business has a fifty day moving average of $321.68 and a 200-day moving average of $273.37.

Alphabet (NASDAQ:GOOGL) last announced its quarterly earnings data on Wednesday, February 4th. The information services provider reported $2.82 EPS for the quarter, topping analysts’ consensus estimates of $2.57 by $0.25. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The firm had revenue of $113.83 billion during the quarter, compared to analyst estimates of $111.24 billion. As a group, equities research analysts expect that Alphabet Inc. will post 8.9 EPS for the current year.

Alphabet Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Monday, March 16th. Investors of record on Monday, March 9th will be issued a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date is Monday, March 9th. Alphabet’s dividend payout ratio is currently 7.77%.

Insider Buying and Selling at Alphabet

In related news, CAO Amie Thuener O’toole sold 2,778 shares of Alphabet stock in a transaction on Monday, November 17th. The stock was sold at an average price of $288.26, for a total transaction of $800,786.28. Following the completion of the sale, the chief accounting officer directly owned 11,739 shares of the company’s stock, valued at $3,383,884.14. The trade was a 19.14% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the company’s stock in a transaction dated Friday, January 30th. The shares were sold at an average price of $19.00, for a total value of $35,060,852.00. The SEC filing for this sale provides additional information. Insiders sold a total of 2,067,086 shares of company stock valued at $105,184,255 in the last three months. Insiders own 11.64% of the company’s stock.

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.