WM Technology (NASDAQ:MAPS – Get Free Report) and Mogo (NASDAQ:MOGO – Get Free Report) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, dividends, valuation, analyst recommendations, earnings and institutional ownership.
Insider and Institutional Ownership
22.0% of WM Technology shares are owned by institutional investors. Comparatively, 14.8% of Mogo shares are owned by institutional investors. 23.6% of WM Technology shares are owned by insiders. Comparatively, 12.3% of Mogo shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Profitability
This table compares WM Technology and Mogo’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| WM Technology | 4.40% | 6.22% | 4.22% |
| Mogo | 11.41% | 7.78% | 3.34% |
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| WM Technology | $184.51 million | 0.58 | $7.64 million | $0.07 | 9.76 |
| Mogo | $69.27 million | 0.39 | -$9.98 million | $0.23 | 4.96 |
WM Technology has higher revenue and earnings than Mogo. Mogo is trading at a lower price-to-earnings ratio than WM Technology, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
WM Technology has a beta of 1.23, indicating that its share price is 23% more volatile than the S&P 500. Comparatively, Mogo has a beta of 2.71, indicating that its share price is 171% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and price targets for WM Technology and Mogo, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| WM Technology | 1 | 0 | 1 | 0 | 2.00 |
| Mogo | 1 | 1 | 2 | 0 | 2.25 |
WM Technology currently has a consensus target price of $2.61, indicating a potential upside of 281.86%. Mogo has a consensus target price of $4.00, indicating a potential upside of 250.88%. Given WM Technology’s higher probable upside, equities research analysts plainly believe WM Technology is more favorable than Mogo.
Summary
WM Technology beats Mogo on 8 of the 14 factors compared between the two stocks.
About WM Technology
WM Technology, Inc. provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads, WM AdSuite, WM Customer Relationship Management, WM Dispatch, and WM Screens. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
About Mogo
Mogo Inc. operates as a digital finance company in Canada, Europe, and internationally. The company's digital solutions help build wealth and achieve financial freedom. It provides MogoTrade, a stock trading app; Moka; and MogoMoney that provides online personal loans. The company also offers digital loans and mortgages; and operates a digital payments platform that powers next-generation card programs for both global corporations and fintech companies in Europe and Canada. Mogo Inc. is headquartered in Vancouver, Canada.
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