Under Armour (UAA) – Analysts’ Weekly Ratings Updates

Under Armour (NYSE: UAA) recently received a number of ratings updates from brokerages and research firms:

• 2/10/2026 – Under Armour was downgraded by analysts at Citigroup Inc. from a “neutral” rating to a “sell” rating. They now have a $6.20 price target on the stock.
• 2/9/2026 – Under Armour had its “neutral” rating reaffirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $7.00 price target on the stock, up previously from $5.50.
• 2/9/2026 – Under Armour was given a new $8.00 price target on by analysts at Robert W. Baird.
• 2/9/2026 – Under Armour had its “buy” rating reaffirmed by analysts at UBS Group AG. They now have a $11.00 price target on the stock.
• 2/9/2026 – Under Armour was given a new $8.00 price target on by analysts at Barclays PLC. They now have an “equal weight” rating on the stock.
• 2/6/2026 – Under Armour was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
• 2/6/2026 – Under Armour had its “market perform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $6.00 price target on the stock, up previously from $5.00.
• 1/30/2026 – Under Armour had its “market perform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $5.00 price target on the stock.
• 1/23/2026 – Under Armour had its “neutral” rating reaffirmed by analysts at Citigroup Inc.. They now have a $6.20 price target on the stock, up previously from $5.00.
• 1/17/2026 – Under Armour was upgraded by analysts at Wall Street Zen from a “sell” rating to a “hold” rating.
• 1/16/2026 – Under Armour was upgraded by analysts at Argus to a “hold” rating.
• 1/14/2026 – Under Armour was given a new $6.00 price target on by analysts at Truist Financial Corporation.
• 1/6/2026 – Under Armour was upgraded by analysts at Zacks Research from a “hold” rating to a “strong-buy” rating.
• 1/2/2026 – Under Armour had its “buy” rating reaffirmed by analysts at UBS Group AG.
• 12/29/2025 – Under Armour had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – Under Armour had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/21/2025 – Under Armour was downgraded by analysts at Wall Street Zen from a “hold” rating to a “sell” rating.

Insider Activity at Under Armour

In other Under Armour news, major shareholder V Prem Et Al Watsa purchased 13,182,469 shares of the company’s stock in a transaction on Tuesday, December 30th. The stock was acquired at an average price of $5.12 per share, for a total transaction of $67,494,241.28. Following the completion of the purchase, the insider directly owned 41,958,923 shares in the company, valued at approximately $214,829,685.76. The trade was a 45.81% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Insiders have purchased a total of 42,448,155 shares of company stock valued at $219,067,338 over the last ninety days. Company insiders own 15.60% of the company’s stock.

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.