Harley-Davidson (NYSE:HOG – Get Free Report) and Cenntro (NASDAQ:CENN – Get Free Report) are both auto/tires/trucks companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.
Earnings & Valuation
This table compares Harley-Davidson and Cenntro”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Harley-Davidson | $4.47 billion | 0.52 | $455.36 million | $4.12 | 4.77 |
| Cenntro | $31.30 million | 0.36 | -$44.87 million | ($0.51) | -0.25 |
Risk & Volatility
Harley-Davidson has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500. Comparatively, Cenntro has a beta of 1.63, meaning that its stock price is 63% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and recommmendations for Harley-Davidson and Cenntro, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Harley-Davidson | 1 | 6 | 2 | 0 | 2.11 |
| Cenntro | 1 | 0 | 0 | 0 | 1.00 |
Harley-Davidson currently has a consensus price target of $24.25, indicating a potential upside of 23.37%. Given Harley-Davidson’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Harley-Davidson is more favorable than Cenntro.
Insider & Institutional Ownership
85.1% of Harley-Davidson shares are owned by institutional investors. 0.9% of Harley-Davidson shares are owned by insiders. Comparatively, 16.2% of Cenntro shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Harley-Davidson and Cenntro’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Harley-Davidson | 8.03% | 10.27% | 3.15% |
| Cenntro | -214.49% | -43.31% | -26.67% |
Summary
Harley-Davidson beats Cenntro on 12 of the 14 factors compared between the two stocks.
About Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
About Cenntro
Cenntro Inc. engages in the design, development, and manufacture of electric light and medium-duty commercial vehicles in Europe, Asia, and the United States. Its purpose-built electric commercial vehicles are designed to serve various fleet and municipal organizations in support of city services, last-mile delivery, and other commercial applications. The company sells its products under the Metro, Logistar, Logimax, Avantier, Teemak, and Antric One names. Cenntro Inc. was founded in 2013 and is headquartered in Freehold, New Jersey.
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