Marriott International (NASDAQ:MAR) Stock Price Expected to Rise, JPMorgan Chase & Co. Analyst Says

Marriott International (NASDAQ:MAR) had its price objective raised by investment analysts at JPMorgan Chase & Co. from $323.00 to $356.00 in a research note issued to investors on Wednesday,Benzinga reports. The firm currently has a “neutral” rating on the stock. JPMorgan Chase & Co.‘s target price points to a potential upside of 0.26% from the company’s previous close.

A number of other research analysts have also issued reports on MAR. Weiss Ratings reiterated a “buy (b-)” rating on shares of Marriott International in a research note on Thursday, January 22nd. Citigroup raised their price target on Marriott International from $285.00 to $345.00 and gave the company a “neutral” rating in a research report on Thursday, January 15th. BMO Capital Markets raised Marriott International from a “market perform” rating to an “outperform” rating and boosted their price objective for the stock from $285.00 to $370.00 in a research report on Friday, January 9th. Truist Financial raised their target price on Marriott International from $283.00 to $350.00 and gave the company a “hold” rating in a report on Wednesday. Finally, Barclays upped their price target on Marriott International from $320.00 to $356.00 and gave the stock an “equal weight” rating in a report on Wednesday. Two investment analysts have rated the stock with a Strong Buy rating, eight have given a Buy rating and eight have assigned a Hold rating to the company’s stock. According to data from MarketBeat, Marriott International has a consensus rating of “Moderate Buy” and an average target price of $343.27.

Marriott International Stock Performance

MAR opened at $355.08 on Wednesday. The stock has a 50-day moving average of $317.04 and a 200-day moving average of $287.67. Marriott International has a 52-week low of $205.40 and a 52-week high of $370.00. The company has a market cap of $94.09 billion, a PE ratio of 37.42, a price-to-earnings-growth ratio of 3.15 and a beta of 1.13.

Marriott International (NASDAQ:MAR) last posted its earnings results on Tuesday, February 10th. The company reported $2.58 earnings per share for the quarter, missing the consensus estimate of $2.61 by ($0.03). Marriott International had a negative return on equity of 84.23% and a net margin of 9.93%.The company had revenue of $6.69 billion during the quarter, compared to analyst estimates of $6.67 billion. During the same quarter last year, the firm posted $2.45 earnings per share. The firm’s revenue for the quarter was up 4.1% compared to the same quarter last year. Marriott International has set its FY 2026 guidance at 11.320-11.570 EPS and its Q1 2026 guidance at 2.500-2.550 EPS. On average, research analysts predict that Marriott International will post 10.1 earnings per share for the current year.

Insider Buying and Selling

In other Marriott International news, CAO Felitia Lee sold 1,617 shares of the firm’s stock in a transaction that occurred on Monday, December 15th. The stock was sold at an average price of $305.98, for a total value of $494,769.66. Following the completion of the sale, the chief accounting officer owned 4,893 shares in the company, valued at approximately $1,497,160.14. This trade represents a 24.84% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. 10.68% of the stock is currently owned by company insiders.

Institutional Trading of Marriott International

Institutional investors have recently made changes to their positions in the business. McMillan Office Inc. acquired a new stake in Marriott International during the fourth quarter valued at approximately $27,000. Triumph Capital Management acquired a new position in Marriott International during the 3rd quarter worth about $28,000. Basepoint Wealth LLC acquired a new position in Marriott International during the 4th quarter worth $28,000. AlphaQuest LLC lifted its stake in shares of Marriott International by 2,750.0% during the second quarter. AlphaQuest LLC now owns 114 shares of the company’s stock valued at $31,000 after acquiring an additional 110 shares during the period. Finally, Godfrey Financial Associates Inc. bought a new position in shares of Marriott International in the 4th quarter valued at about $31,000. 70.70% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about Marriott International

Here are the key news stories impacting Marriott International this week:

• Positive Sentiment: Board declared a quarterly cash dividend of $0.67/share, which supports income investors and signals confidence in cash flow. Marriott Dividend Release
• Positive Sentiment: Analysts lifted price targets and ratings after Q4 results and guidance (Goldman, Jefferies, Wells Fargo and others raised PTs), providing continued buy‑side support. Analyst Upgrades Summary
• Positive Sentiment: Company issued FY‑2026 EPS guidance (11.320–11.570) and Q1 guidance (2.500–2.550), and reported revenue slightly above expectations — guidance and top‑line strength are supportive for forward earnings forecasts. Q4 Results & Guidance
• Positive Sentiment: International expansion driving growth: Asia‑Pacific (ex‑China) momentum and a strong India pipeline (India = 42% of 2025 pipeline) support overseas revenue upside as U.S. demand softens. Asia‑Pacific Growth
• Positive Sentiment: Management is “actively investing” in AI and migrating systems, which could improve margins and guest personalization over time. AI Investment Article
• Neutral Sentiment: Opened Crystal Cove Barbados, the first Tribute Portfolio all‑inclusive resort — incremental unit growth but limited immediate earnings impact. Crystal Cove Opening
• Neutral Sentiment: Brand and lifestyle initiatives (e.g., The Ritz‑Carlton x Kilometre collaboration) are PR/brand positives but not material to near‑term cash flow. Ritz‑Carlton Collaboration
• Negative Sentiment: Q4 EPS missed by a small amount (miss of $0.03) and management disclosed a $23M hit from the breakup with Sonder — one‑time charges that can dent near‑term reported earnings. Sonder Breakup Charges
• Negative Sentiment: Newly flagged contract‑dispute risks tied to Marriott’s asset‑light model could pose legal, profitability and growth headwinds if disputes escalate. Contract Disputes Risk
• Negative Sentiment: Some market commentary and short‑idea pieces warn the stock may be extended or vulnerable to a pullback despite upgrades, adding selling pressure from momentum traders. Short Idea / Bearish Commentary

About Marriott International

Marriott International is a global lodging company that develops, manages and franchises a broad portfolio of hotels and related lodging facilities. Its core activities include hotel and resort management, franchise operations, property development and the provision of centralized services such as reservations, marketing and loyalty program management. The company’s brand architecture spans market segments from luxury and premium to select-service and extended-stay, enabling it to serve a wide range of business and leisure travelers as well as corporate and group customers.

The company traces its roots to the hospitality business founded by J.