Netflix (NASDAQ:NFLX) Reaches New 52-Week Low on Insider Selling

Shares of Netflix, Inc. (NASDAQ:NFLX) hit a new 52-week low during trading on Thursday following insider selling activity. The stock traded as low as $76.80 and last traded at $77.2860, with a volume of 15893653 shares trading hands. The stock had previously closed at $79.62.

Specifically, insider Cletus R. Willems sold 3,136 shares of the business’s stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $82.67, for a total value of $259,253.12. The sale was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, CEO Gregory K. Peters sold 27,312 shares of the firm’s stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the transaction, the chief executive officer owned 122,140 shares of the company’s stock, valued at approximately $10,166,933.60. This trade represents a 18.27% decrease in their position. The disclosure for this sale is available in the SEC filing. In related news, insider David A. Hyman sold 5,727 shares of the business’s stock in a transaction that occurred on Monday, February 9th. The shares were sold at an average price of $81.06, for a total value of $464,230.62. Following the sale, the insider directly owned 316,100 shares in the company, valued at $25,623,066. The trade was a 1.78% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link.

Wall Street Analyst Weigh In

NFLX has been the topic of several research reports. Citic Securities dropped their price target on Netflix from $109.00 to $95.00 and set a “hold” rating on the stock in a report on Monday, January 26th. President Capital upgraded Netflix from a “neutral” rating to a “buy” rating and set a $130.00 target price on the stock in a report on Monday, November 3rd. Cfra downgraded Netflix from a “strong-buy” rating to a “hold” rating and set a $100.00 target price for the company. in a report on Monday, January 5th. Needham & Company LLC reduced their price objective on shares of Netflix from $150.00 to $120.00 and set a “buy” rating for the company in a research note on Wednesday, January 21st. Finally, Piper Sandler reissued a “positive” rating and set a $103.00 price target (down from $140.00) on shares of Netflix in a research report on Wednesday, January 21st. One research analyst has rated the stock with a Strong Buy rating, thirty-three have given a Buy rating and seventeen have issued a Hold rating to the company. According to MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $116.08.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Company fundamentals remain solid — recent quarterly results beat consensus and revenue grew year-over-year, supporting buy-the-dip arguments from some analysts. 3 Reasons to Buy Netflix Stock Now
• Positive Sentiment: Long-term growth narratives persist — commentary highlighting new potential income streams and Netflix’s scale keeps a bullish base that could amplify recoveries if deal noise clears. Could Netflix Stock Help You Become a Millionaire?
• Neutral Sentiment: Regulatory/antitrust risk is active but being downplayed by management — DOJ attention around the transaction increases uncertainty; Netflix calls the probe “ordinary course” but it remains a watch item. “Ordinary Course of Business”: Warner Bros. Discovery Stock Notches Up as Netflix Proves Nonchalant
• Neutral Sentiment: Broader media/industry headlines keep volatility elevated but are not company-specific catalysts. Instagram chief likens social media addiction to being hooked on a Netflix show in trial testimony
• Negative Sentiment: Paramount sweetened its hostile Warner Bros. bid — it offered ticking fees and pledged to cover Netflix’s $2.8B breakup cost, materially raising the chance Warner could switch to Paramount and increasing deal execution risk for Netflix. Paramount sweetens Warner Bros bid with offer to pay Netflix break-up cost, other fees
• Negative Sentiment: Activist investor Ancora has built a stake in WBD and is publicly opposing the Netflix deal, urging the board to engage with Paramount — this raises the odds of a contested outcome and extended volatility. Ancora Capital builds stake in Warner Bros, plans to oppose Netflix deal
• Negative Sentiment: Insider selling by top executives (CEO, CFO and others) has been disclosed this week, which can amplify negative sentiment during a deal-driven sell-off. CEO sale SEC filing
• Negative Sentiment: Market worries about acquisition pricing and valuation have prompted negative coverage and a new 52-week low, keeping selling pressure elevated until deal clarity arrives. Netflix Stock Hits New 52-Week Low – Here’s Why

Netflix Trading Down 4.7%

The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The company has a market cap of $320.29 billion, a price-to-earnings ratio of 30.02, a PEG ratio of 1.41 and a beta of 1.71. The business’s 50 day moving average price is $89.13 and its 200-day moving average price is $107.27.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating the consensus estimate of $0.55 by $0.01. The business had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.Netflix’s quarterly revenue was up 17.6% on a year-over-year basis. During the same quarter in the previous year, the firm earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, research analysts forecast that Netflix, Inc. will post 24.58 EPS for the current year.

Institutional Trading of Netflix

A number of hedge funds and other institutional investors have recently made changes to their positions in the business. Vanguard Group Inc. lifted its stake in shares of Netflix by 912.5% during the fourth quarter. Vanguard Group Inc. now owns 390,014,981 shares of the Internet television network’s stock valued at $36,567,805,000 after acquiring an additional 351,493,659 shares during the period. Geode Capital Management LLC raised its holdings in Netflix by 892.0% during the 4th quarter. Geode Capital Management LLC now owns 99,598,678 shares of the Internet television network’s stock worth $9,305,336,000 after purchasing an additional 89,558,684 shares during the last quarter. Capital World Investors lifted its position in Netflix by 859.1% during the 4th quarter. Capital World Investors now owns 89,341,444 shares of the Internet television network’s stock valued at $8,376,656,000 after purchasing an additional 80,025,890 shares during the period. Norges Bank acquired a new stake in shares of Netflix during the 4th quarter worth approximately $5,803,248,000. Finally, Capital Research Global Investors grew its position in shares of Netflix by 800.2% during the 4th quarter. Capital Research Global Investors now owns 42,367,807 shares of the Internet television network’s stock worth $3,972,406,000 after buying an additional 37,661,365 shares during the period. 80.93% of the stock is currently owned by institutional investors and hedge funds.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.