Shopify (NASDAQ:SHOP) Price Target Lowered to $110.00 at Truist Financial

Shopify (NASDAQ:SHOP) (TSE:SHOP) had its price target trimmed by Truist Financial from $155.00 to $110.00 in a report issued on Thursday morning, Marketbeat.com reports. The brokerage currently has a hold rating on the software maker’s stock.

Several other equities analysts have also recently issued reports on SHOP. Wolfe Research upgraded Shopify from a “hold” rating to an “outperform” rating in a research report on Tuesday, January 6th. UBS Group set a $195.00 target price on Shopify in a research note on Wednesday, December 3rd. JPMorgan Chase & Co. lifted their target price on Shopify from $179.00 to $180.00 and gave the stock an “overweight” rating in a report on Wednesday, November 5th. Citigroup reiterated a “market outperform” rating on shares of Shopify in a research report on Thursday, December 4th. Finally, Weiss Ratings reissued a “hold (c)” rating on shares of Shopify in a report on Monday, December 29th. Thirty-one research analysts have rated the stock with a Buy rating and fourteen have assigned a Hold rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $162.58.

Shopify Price Performance

NASDAQ SHOP opened at $110.66 on Thursday. Shopify has a 12 month low of $69.84 and a 12 month high of $182.19. The firm has a market capitalization of $144.06 billion, a PE ratio of 118.99, a P/E/G ratio of 3.50 and a beta of 2.83. The company’s 50 day simple moving average is $151.28 and its 200 day simple moving average is $150.74.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the stock. Twin Peaks Wealth Advisors LLC grew its holdings in shares of Shopify by 1.7% during the 3rd quarter. Twin Peaks Wealth Advisors LLC now owns 3,448 shares of the software maker’s stock valued at $512,000 after acquiring an additional 59 shares in the last quarter. Accurate Wealth Management LLC boosted its position in Shopify by 2.0% during the third quarter. Accurate Wealth Management LLC now owns 3,438 shares of the software maker’s stock valued at $526,000 after purchasing an additional 67 shares during the last quarter. Moloney Securities Asset Management LLC grew its stake in Shopify by 1.8% in the third quarter. Moloney Securities Asset Management LLC now owns 3,951 shares of the software maker’s stock valued at $587,000 after purchasing an additional 70 shares in the last quarter. Rothschild Investment LLC grew its stake in Shopify by 47.5% in the second quarter. Rothschild Investment LLC now owns 233 shares of the software maker’s stock valued at $27,000 after purchasing an additional 75 shares in the last quarter. Finally, Sivia Capital Partners LLC increased its position in Shopify by 0.9% in the 3rd quarter. Sivia Capital Partners LLC now owns 8,265 shares of the software maker’s stock worth $1,228,000 after purchasing an additional 75 shares during the last quarter. Institutional investors and hedge funds own 69.27% of the company’s stock.

Key Headlines Impacting Shopify

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Company beat revenue expectations with Q4 revenue up ~31%, strong GMV and Merchant Solutions growth, guided Q1 revenue above Street estimates and authorized a $2 billion buyback — supportive for cash generation and long‑term outlook. Shopify press release
• Positive Sentiment: Analyst upgrade: TD Securities raised Shopify from Hold to Buy with a $159 target, adding upward analyst pressure after the print. TD Securities upgrade
• Positive Sentiment: Needham reaffirmed a Buy with a $180 target, highlighting continued bullish institutional views despite recent volatility. Needham note
• Neutral Sentiment: Analysts and commentary note Shopify’s AI investments are expanding product monetization and improving cash flow, but the company trades at a premium vs. peers — mixed implication for near‑term multiples. Zacks analysis
• Neutral Sentiment: Management’s guidance called for continued high‑single to low‑30% revenue growth in Q1 — above consensus and a positive signal for growth trajectory, but it comes with planned higher operating spend. Reuters: guidance
• Negative Sentiment: Q4 EPS missed estimates (reported ~$0.46–$0.48 vs. ~$0.50 consensus) — investors focused on the earnings miss and margin pressure despite the revenue beat, triggering a post‑earnings selloff. Zacks earnings report
• Negative Sentiment: Several firms trimmed price targets today (UBS to $145 neutral rating; Wedbush/Citizens lowered to ~$160; Truist cut to $110), signaling analyst uncertainty on valuation and near‑term catalysts. Benzinga: analyst moves
• Negative Sentiment: Commentary raises risks around the buyback execution, short‑term volatility and margin mix (Merchant Solutions growth compressing gross margins), which could keep the stock under pressure until clarity on margins and buyback cadence. TipRanks buyback risk

Shopify Company Profile

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.