Zeta Global (NYSE:ZETA) Upgraded to “Buy” at Wall Street Zen

Zeta Global (NYSE:ZETA) was upgraded by Wall Street Zen from a “hold” rating to a “buy” rating in a report issued on Saturday.

Several other brokerages have also weighed in on ZETA. Needham & Company LLC reiterated a “buy” rating on shares of Zeta Global in a report on Tuesday, November 25th. The Goldman Sachs Group increased their price objective on shares of Zeta Global from $23.00 to $26.00 and gave the company a “neutral” rating in a research note on Wednesday, January 28th. Bank of America increased their price target on shares of Zeta Global from $28.00 to $30.00 and gave the company a “buy” rating in a research report on Tuesday, November 25th. Citigroup initiated coverage on Zeta Global in a report on Friday, November 21st. They issued a “buy” rating and a $26.00 price objective for the company. Finally, DA Davidson set a $29.00 price objective on Zeta Global in a research note on Monday, January 12th. Nine research analysts have rated the stock with a Buy rating, four have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of $28.00.

Zeta Global Price Performance

ZETA stock opened at $15.49 on Friday. Zeta Global has a 12 month low of $10.69 and a 12 month high of $26.60. The firm has a market cap of $3.73 billion, a P/E ratio of -129.03, a P/E/G ratio of 1.54 and a beta of 1.26. The company has a quick ratio of 3.01, a current ratio of 3.01 and a debt-to-equity ratio of 0.29. The company’s 50-day moving average price is $19.63 and its two-hundred day moving average price is $19.11.

Insider Buying and Selling

In related news, Director Jeanine Silberblatt sold 12,990 shares of Zeta Global stock in a transaction on Friday, December 12th. The shares were sold at an average price of $19.34, for a total value of $251,226.60. Following the transaction, the director owned 57,850 shares in the company, valued at $1,118,819. This trade represents a 18.34% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. 13.02% of the stock is owned by insiders.

Institutional Investors Weigh In On Zeta Global

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Mackenzie Financial Corp raised its stake in Zeta Global by 4.8% in the third quarter. Mackenzie Financial Corp now owns 12,195 shares of the company’s stock worth $242,000 after buying an additional 560 shares in the last quarter. Verus Capital Partners LLC grew its holdings in shares of Zeta Global by 1.2% during the 4th quarter. Verus Capital Partners LLC now owns 49,100 shares of the company’s stock worth $999,000 after acquiring an additional 600 shares during the period. Palouse Capital Management Inc. raised its position in shares of Zeta Global by 6.1% in the 2nd quarter. Palouse Capital Management Inc. now owns 10,794 shares of the company’s stock worth $167,000 after acquiring an additional 619 shares in the last quarter. Advisors Asset Management Inc. lifted its stake in shares of Zeta Global by 15.3% in the 2nd quarter. Advisors Asset Management Inc. now owns 5,281 shares of the company’s stock valued at $82,000 after purchasing an additional 702 shares during the period. Finally, SlateStone Wealth LLC lifted its stake in shares of Zeta Global by 3.9% in the 4th quarter. SlateStone Wealth LLC now owns 19,801 shares of the company’s stock valued at $403,000 after purchasing an additional 750 shares during the period. 87.75% of the stock is currently owned by institutional investors.

Zeta Global Company Profile

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.