Amazon.com, Inc. (NASDAQ:AMZN) Receives $288.60 Consensus Price Target from Analysts

Shares of Amazon.com, Inc. (NASDAQ:AMZN) have received an average recommendation of “Moderate Buy” from the fifty-nine research firms that are presently covering the firm, Marketbeat reports. Four research analysts have rated the stock with a hold rating, fifty-four have assigned a buy rating and one has assigned a strong buy rating to the company. The average twelve-month target price among brokers that have updated their coverage on the stock in the last year is $287.4828.

AMZN has been the subject of several research reports. KeyCorp set a $285.00 price objective on shares of Amazon.com in a research note on Friday, February 6th. Morgan Stanley reissued an “overweight” rating and set a $300.00 target price (down previously from $315.00) on shares of Amazon.com in a report on Friday, February 6th. Weiss Ratings restated a “buy (b)” rating on shares of Amazon.com in a research report on Monday, December 29th. BNP Paribas Exane began coverage on Amazon.com in a research report on Monday, November 24th. They set an “outperform” rating on the stock. Finally, Wedbush reduced their price objective on Amazon.com from $340.00 to $300.00 and set an “outperform” rating for the company in a research note on Friday, February 6th.

Insider Activity at Amazon.com

In related news, CEO Douglas J. Herrington sold 4,784 shares of Amazon.com stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $232.71, for a total transaction of $1,113,284.64. Following the completion of the transaction, the chief executive officer directly owned 498,182 shares in the company, valued at approximately $115,931,933.22. This trade represents a 0.95% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the sale, the director owned 7,170 shares in the company, valued at approximately $1,670,610. This represents a 11.15% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 48,061 shares of company stock valued at $10,559,262 in the last 90 days. 9.70% of the stock is currently owned by corporate insiders.

Institutional Trading of Amazon.com

A number of hedge funds have recently added to or reduced their stakes in the company. Fairway Wealth LLC lifted its position in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new position in Amazon.com during the third quarter worth $27,000. MilWealth Group LLC lifted its holdings in Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after purchasing an additional 79 shares in the last quarter. Prudent Man Investment Management Inc. grew its position in shares of Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 107 shares during the period. Finally, Bridge Generations Wealth Management LLC grew its position in shares of Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 233 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum and cloud demand remain a structural support for AMZN; analysts point to expanding AI and cloud revenues that underpin long‑term growth. AWS Momentum Supports Amazon.com
• Positive Sentiment: Amazon’s minority stake in BETA Technologies and other strategic bets could boost logistics/sustainability optionality and have drawn analyst interest as long‑term strategic wins. Amazon Bets Big on BETA
• Positive Sentiment: Amazon‑backed X‑Energy secured a U.S. nuclear fuel license — a long‑dated infrastructure win that could help power data centers and reduce energy costs for AWS over time. X‑Energy Secures Nuclear Fuel License
• Positive Sentiment: Amazon Pharmacy continues to expand same‑day delivery to thousands more cities — a near‑term revenue/market‑share positive for the retail segment. Amazon Pharmacy Same‑Day Expansion
• Positive Sentiment: Large institutional activity: several managers (e.g., PRIMECAP, Egerton) have recently increased stakes, signaling conviction from long‑term holders. PRIMECAP Boosts Amazon Stake
• Neutral Sentiment: Amazon’s satellite/LEO program advanced with a multi‑satellite Ariane 6 launch — a strategic long‑term investment but cash‑intensive today. Ariane 6 Launches Amazon LEO Satellites
• Neutral Sentiment: Some analysts trimmed price targets (New Street cut its target but left a buy rating), reflecting mixed near‑term views while maintaining longer‑term upside. New Street Lowers Price Target
• Negative Sentiment: Technical and sentiment pressure: multiple outlets report AMZN entered a bear market and just hit its worst multi‑day losing streak in nearly 20 years as investors punish heavy capex and rotate out of big tech. Worst Losing Streak / Bear Market
• Negative Sentiment: Investors are explicitly worried about the ~$200B AI capex plan (and the broader $700B hyperscaler capex wave) — concerns center on cash flow, near‑term returns and multiple compression. Mag 7 CapEx Wave
• Negative Sentiment: Reputational and regulatory noise: Ring’s Super Bowl ad backlash led Amazon’s Ring to cancel a Flock Safety partnership, and Italian tax authorities conducted searches in a new probe — both add short‑term headline risk. Ring Ad Backlash / Flock Cancellation Italian Tax Probe

Amazon.com Stock Performance

Shares of AMZN opened at $198.79 on Thursday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The stock has a 50-day moving average of $230.69 and a two-hundred day moving average of $228.83. The stock has a market cap of $2.13 trillion, a P/E ratio of 27.73, a P/E/G ratio of 1.27 and a beta of 1.37. Amazon.com has a one year low of $161.38 and a one year high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the previous year, the business earned $1.86 earnings per share. The company’s revenue for the quarter was up 13.6% compared to the same quarter last year. As a group, research analysts predict that Amazon.com will post 6.31 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.