Sun Life Financial (TSE:SLF) Stock Price Expected to Rise, Desjardins Analyst Says

Sun Life Financial (TSE:SLF) (NYSE:SLF) had its price target upped by investment analysts at Desjardins from C$96.00 to C$101.00 in a report released on Friday,BayStreet.CA reports. The firm currently has a “buy” rating on the financial services provider’s stock. Desjardins’ target price suggests a potential upside of 7.52% from the stock’s current price.

Several other research firms have also recently commented on SLF. Royal Bank Of Canada lifted their target price on shares of Sun Life Financial from C$83.00 to C$95.00 and gave the stock a “sector perform” rating in a research note on Friday. Scotiabank lifted their price objective on Sun Life Financial from C$93.00 to C$96.00 and gave the company a “sector perform” rating in a research report on Friday. BMO Capital Markets increased their target price on Sun Life Financial from C$95.00 to C$100.00 and gave the stock an “outperform” rating in a research report on Friday. UBS Group raised Sun Life Financial to a “hold” rating in a research note on Thursday, October 16th. Finally, Jefferies Financial Group lifted their price target on Sun Life Financial from C$97.00 to C$103.00 in a report on Friday. One research analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold” and a consensus target price of C$96.44.

Sun Life Financial Trading Up 0.3%

Shares of SLF stock opened at C$93.94 on Friday. The firm has a 50-day moving average price of C$86.29 and a 200 day moving average price of C$84.08. Sun Life Financial has a twelve month low of C$74.56 and a twelve month high of C$94.76. The company has a market capitalization of C$52.03 billion, a price-to-earnings ratio of 17.79, a PEG ratio of 1.33 and a beta of 0.73. The company has a current ratio of 92.19, a quick ratio of 84,866.00 and a debt-to-equity ratio of 26.00.

Sun Life Financial (TSE:SLF) (NYSE:SLF) last released its quarterly earnings results on Wednesday, February 11th. The financial services provider reported C$1.96 earnings per share (EPS) for the quarter. Sun Life Financial had a net margin of 7.58% and a return on equity of 15.69%. Research analysts forecast that Sun Life Financial will post 6.9230769 earnings per share for the current fiscal year.

Sun Life Financial News Roundup

Here are the key news stories impacting Sun Life Financial this week:

• Positive Sentiment: Q4 earnings beat and strong results — Sun Life reported C$1.96 EPS, a sizable year-over-year profit increase (~$722M) and strong Asia unit performance, which supports the upbeat investor reaction. Article Title Article Title
• Positive Sentiment: Jefferies raised its target from C$97 to C$103 (≈10.1% upside), signaling stronger analyst conviction on SLF’s outlook. Article Title
• Positive Sentiment: BMO Capital Markets lifted its target to C$100 and moved to “outperform,” another bullish vote that likely supported buying interest. Article Title
• Positive Sentiment: Desjardins increased its target to C$101 and set a “buy” rating — adds momentum to the bullish analyst narrative. Article Title Article Title
• Positive Sentiment: Scotiabank and RBC both raised targets (Scotia to C$96, RBC to C$95), keeping coverage upbeat across major Canadian dealers. Article Title
• Positive Sentiment: Dividend activity — Sun Life declared common and preferred-share dividends (preferred payable Q1 2026), which appeals to income-focused investors. Article Title Article Title
• Neutral Sentiment: Earnings call transcript and highlights are available for deeper read-through; watch management commentary for margin drivers and Asia growth details. Article Title Article Title
• Negative Sentiment: TD Securities trimmed its target from C$104 to C$102 (still a “buy”), a modest negative signal that some firms are tempering near-term upside. Article Title

About Sun Life Financial

Sun Life Financial is one of Canada’s Big Three life insurance companies along with Great-West Lifeco and Manulife. Sun Life provides insurance, retirement, and wealth-management services to individual and corporate customers in Canada, the United States, and Asia. It also owns MFS Investment Management, a Boston-based asset-management firm. Sun Life generates about a third of its profit from asset-management operations.