Flowers Foods (NYSE:FLO) Hits New 1-Year Low – Time to Sell?

Shares of Flowers Foods, Inc. (NYSE:FLO) hit a new 52-week low on Saturday . The company traded as low as $9.84 and last traded at $10.3450, with a volume of 16821215 shares trading hands. The stock had previously closed at $11.35.

Key Flowers Foods News

Here are the key news stories impacting Flowers Foods this week:

• Positive Sentiment: Q4 results beat consensus — Flowers reported $0.22 EPS vs. $0.16 expected and revenue +11% year‑over‑year, showing top‑line momentum. Flowers Foods Q4 Earnings Beat Estimates, Sales Advance 11%
• Positive Sentiment: Improved operating cash generation was highlighted in summaries, which could support balance‑sheet flexibility and execution of turnaround initiatives. Flowers Foods (FLO) Stock Falls on Q4 2025 Earnings
• Neutral Sentiment: Some of the revenue growth reflects a 53rd week and contribution from the Simple Mills acquisition — helpful to near‑term comps but not a pure organic acceleration. Flowers Foods Q4 Earnings Beat Estimates, Sales Advance 11%
• Neutral Sentiment: Management announced a multiyear brand and operational review and plans to target a recovery in traditional loaf volumes — a strategic move that could help margins but will take time to show results. Flowers Foods outlines multiyear brand and operational review while targeting traditional loaf recovery
• Negative Sentiment: FY‑2026 guidance disappointed — management set EPS guidance of $0.80–$0.90 versus a ~$0.99 street consensus, which was the primary catalyst for the share decline and analyst re‑ratings. Flowers Foods Falls as Headwinds Weigh on 2026 Outlook
• Negative Sentiment: Market reaction and commentary emphasize ongoing margin pressure and execution risk; some coverage also highlights GAAP timing/charge effects and large insider/institutional position moves that add short‑term volatility. Flowers Foods stock falls 5% as 2026 earnings guidance disappoints

Wall Street Analysts Forecast Growth

Several equities research analysts recently issued reports on the company. Zacks Research raised Flowers Foods from a “strong sell” rating to a “hold” rating in a research note on Monday, January 26th. Truist Financial dropped their target price on Flowers Foods from $15.00 to $10.00 and set a “hold” rating on the stock in a report on Thursday, November 13th. Finally, Weiss Ratings restated a “sell (d+)” rating on shares of Flowers Foods in a report on Thursday, January 22nd. Four investment analysts have rated the stock with a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Reduce” and an average price target of $13.67.

Flowers Foods Price Performance

The company has a market capitalization of $2.18 billion, a PE ratio of 25.86 and a beta of 0.33. The company has a debt-to-equity ratio of 1.35, a quick ratio of 0.57 and a current ratio of 1.41. The stock has a 50 day moving average price of $11.00 and a two-hundred day moving average price of $12.47.

Flowers Foods (NYSE:FLO) last released its quarterly earnings data on Thursday, February 12th. The company reported $0.22 EPS for the quarter, topping analysts’ consensus estimates of $0.16 by $0.06. The firm had revenue of $1.23 billion for the quarter, compared to the consensus estimate of $1.23 billion. Flowers Foods had a return on equity of 16.61% and a net margin of 1.59%.The firm’s revenue was up 11.0% on a year-over-year basis. During the same quarter in the prior year, the company posted $0.22 earnings per share. Flowers Foods has set its FY 2026 guidance at 0.800-0.900 EPS. Equities analysts forecast that Flowers Foods, Inc. will post 1.18 earnings per share for the current year.

Insider Buying and Selling at Flowers Foods

In related news, CEO Ryals Mcmullian sold 209,000 shares of Flowers Foods stock in a transaction on Friday, January 2nd. The shares were sold at an average price of $10.87, for a total value of $2,271,830.00. Following the completion of the sale, the chief executive officer owned 1,022,380 shares of the company’s stock, valued at approximately $11,113,270.60. The trade was a 16.97% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Corporate insiders own 11.57% of the company’s stock.

Hedge Funds Weigh In On Flowers Foods

Institutional investors have recently bought and sold shares of the stock. Creative Planning raised its holdings in Flowers Foods by 23.1% in the 2nd quarter. Creative Planning now owns 730,426 shares of the company’s stock valued at $11,672,000 after acquiring an additional 137,131 shares in the last quarter. Franklin Resources Inc. increased its position in shares of Flowers Foods by 59.3% during the second quarter. Franklin Resources Inc. now owns 267,898 shares of the company’s stock valued at $4,281,000 after purchasing an additional 99,744 shares during the period. AGF Management Ltd. increased its position in shares of Flowers Foods by 27.5% during the second quarter. AGF Management Ltd. now owns 179,100 shares of the company’s stock valued at $2,862,000 after purchasing an additional 38,653 shares during the period. Connor Clark & Lunn Investment Management Ltd. acquired a new position in shares of Flowers Foods in the second quarter valued at $1,830,000. Finally, Thomasville National Bank lifted its position in Flowers Foods by 64.7% in the third quarter. Thomasville National Bank now owns 703,740 shares of the company’s stock worth $9,184,000 after purchasing an additional 276,411 shares during the period. 75.45% of the stock is currently owned by institutional investors.

Flowers Foods Company Profile

Flowers Foods, Inc is one of the largest producers of packaged bakery foods in the United States, offering a variety of fresh bread, buns, rolls, snack cakes and tortillas. Headquartered in Thomasville, Georgia, the company operates an extensive network of bakeries and distribution centers that serve retail grocery chains, convenience stores, mass merchandisers and foodservice customers nationwide. Flowers Foods markets its products under well-known brands such as Nature’s Own, Wonder, Dave’s Killer Bread, Mrs.