American Public Education (NASDAQ:APEI – Get Free Report) and JIADE (NASDAQ:JDZG – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, profitability, valuation and earnings.
Earnings & Valuation
This table compares American Public Education and JIADE”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| American Public Education | $624.56 million | 1.29 | $16.11 million | $1.32 | 33.78 |
| JIADE | $2.57 million | 34.65 | $770,000.00 | N/A | N/A |
Insider and Institutional Ownership
79.6% of American Public Education shares are owned by institutional investors. 17.5% of American Public Education shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of current ratings and target prices for American Public Education and JIADE, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| American Public Education | 0 | 2 | 6 | 1 | 2.89 |
| JIADE | 1 | 0 | 0 | 0 | 1.00 |
American Public Education currently has a consensus target price of $46.43, indicating a potential upside of 4.12%. Given American Public Education’s stronger consensus rating and higher possible upside, research analysts plainly believe American Public Education is more favorable than JIADE.
Risk and Volatility
American Public Education has a beta of 1.71, suggesting that its stock price is 71% more volatile than the S&P 500. Comparatively, JIADE has a beta of -5.15, suggesting that its stock price is 615% less volatile than the S&P 500.
Profitability
This table compares American Public Education and JIADE’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| American Public Education | 4.87% | 11.75% | 5.77% |
| JIADE | N/A | N/A | N/A |
Summary
American Public Education beats JIADE on 12 of the 13 factors compared between the two stocks.
About American Public Education
American Public Education, Inc., together with its subsidiaries, provides online and campus-based postsecondary education and career learning in the United States. It operates through three segments: American Public University System, Rasmussen University, and Hondros College of Nursing. The company offers 184 degree programs and 134 certificate programs in various fields of study, including nursing, national security, military studies, intelligence, homeland security, business, health science, information technology, justice studies, education, and liberal arts; and career learning opportunities in leadership, finance, human resources, and other fields of study critical to the federal government workforce. It also provides nursing-and health sciences-focused postsecondary education, pre-licensure nursing programs, diploma in practical nursing, and an associate degree in nursing. The company was incorporated in 1991 and is headquartered in Charles Town, West Virginia.
About JIADE
JIADE LIMITED specializes in providing one-stop comprehensive education supporting services to adult education institutions, through a wide spectrum of software platform and auxiliary solutions. The Company’s services are primarily offered through the Kebiao Technology Educational Administration Platform. JIADE LIMITED is based in Chengdu, China.
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