J. Safra Sarasin Holding AG lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 6.1% in the 3rd quarter, according to its most recent filing with the SEC. The firm owned 778,697 shares of the e-commerce giant’s stock after purchasing an additional 44,701 shares during the period. Amazon.com comprises 2.8% of J. Safra Sarasin Holding AG’s holdings, making the stock its 4th biggest position. J. Safra Sarasin Holding AG’s holdings in Amazon.com were worth $171,069,000 as of its most recent SEC filing.
Several other institutional investors also recently bought and sold shares of the business. Barlow Wealth Partners Inc. raised its position in shares of Amazon.com by 0.4% in the 2nd quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock worth $2,763,000 after acquiring an additional 44 shares in the last quarter. Probity Advisors Inc. grew its stake in Amazon.com by 0.4% in the second quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock valued at $2,667,000 after purchasing an additional 45 shares during the last quarter. IMPACTfolio LLC raised its holdings in Amazon.com by 3.8% in the third quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after purchasing an additional 45 shares in the last quarter. Cadence Wealth Management LLC lifted its position in shares of Amazon.com by 3.5% during the third quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant’s stock valued at $292,000 after buying an additional 45 shares during the last quarter. Finally, Union Savings Bank boosted its holdings in shares of Amazon.com by 0.4% in the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after buying an additional 45 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.
Amazon.com Trading Down 0.4%
Shares of NASDAQ:AMZN opened at $198.79 on Tuesday. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The stock has a market cap of $2.13 trillion, a price-to-earnings ratio of 27.73, a PEG ratio of 1.27 and a beta of 1.37. The business has a 50-day moving average price of $230.12 and a 200-day moving average price of $228.57.
Insider Buying and Selling at Amazon.com
In related news, CEO Douglas J. Herrington sold 1,000 shares of the business’s stock in a transaction on Wednesday, February 11th. The shares were sold at an average price of $208.00, for a total transaction of $208,000.00. Following the completion of the transaction, the chief executive officer directly owned 504,934 shares in the company, valued at $105,026,272. The trade was a 0.20% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 42,377 shares of company stock worth $9,236,277 over the last ninety days. 10.80% of the stock is owned by insiders.
Trending Headlines about Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Analysts and technicals make a bullish case — market commentators note Amazon is deeply oversold (multi-year low RSI) and several analysts have reiterated buy ratings, arguing upside is large if the stock stabilizes. Amazon Erases a Year of Gains—2 Reasons the Market’s Wrong
- Positive Sentiment: Institutional buying: prominent funds (including Soros Fund Management, Baupost and others) have reportedly increased AMZN stakes recently, a vote of confidence from large investors that can support the stock. Soros Fund Management boosts Amazon.com stake by 133,385 shares
- Positive Sentiment: Options income opportunity: one-month put options at strikes 10–15% below current levels show attractive yields, which can entice value buyers and create a floor for downside. Amazon Put Options at Lower Strike Prices Have High Yields
- Neutral Sentiment: Amazon moving into AI-content marketplaces — partnering with publishers to sell content to AI firms could open new advertising/content revenue but timing and monetization remain uncertain. Tech Giants Look to Bridge AI and Publishing Worlds
- Neutral Sentiment: Short-lived service disruptions — a Cloudflare incident affected X and some AWS customers; these operational blips can spur headlines but haven’t signaled broad, lasting AWS weakness. Cloudflare Reports Issues as X and Amazon Web Services Are Disrupted
- Negative Sentiment: Massive AI spending and capex worries — reports that Amazon plans up to $200B in AI-related spending have spooked investors who fear near-term profit pressure and a hit to key metrics, driving much of the recent selloff. Amazon Spends $200 Billion on AI Amid Cloud Competition
- Negative Sentiment: PR backlash: Amazon’s Ring faced consumer revulsion over a Super Bowl ad depicting AI surveillance, creating short-term brand/PR risk that may amplify negative sentiment. Amazon’s Ring decides maybe partnering with a police surveillance firm is a bad idea after wide revulsion at Super Bowl ad
- Negative Sentiment: Some sell-side caution: at least one research shop recently trimmed its price target, reflecting uncertainty about how the spending cycle will affect near-term returns. New Street Research Cuts Amazon.com (NASDAQ:AMZN) Price Target to $285.00
Wall Street Analyst Weigh In
Several research firms recently commented on AMZN. Susquehanna set a $300.00 price objective on shares of Amazon.com and gave the stock a “positive” rating in a research note on Friday, October 31st. Arete Research upped their price target on Amazon.com from $283.00 to $285.00 and gave the stock a “buy” rating in a research report on Wednesday, February 11th. DZ Bank upgraded Amazon.com to a “strong-buy” rating in a report on Friday, February 6th. Weiss Ratings restated a “buy (b)” rating on shares of Amazon.com in a research note on Monday, December 29th. Finally, BNP Paribas Exane assumed coverage on Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating for the company. One analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have issued a Hold rating to the company’s stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $287.48.
Get Our Latest Stock Report on AMZN
Amazon.com Company Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
See Also
- Five stocks we like better than Amazon.com
- Your Bank Account Is No Longer Safe
- Nvidia CEO Issues Bold Tesla Call
- Buy this Gold Stock Before May 2026
- What a Former CIA Agent Knows About the Coming Collapse
- This $15 Stock Could Go Down as the #1 Stock of 2026
Receive News & Ratings for Amazon.com Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Amazon.com and related companies with MarketBeat.com's FREE daily email newsletter.
