7,992 Shares in Alphabet Inc. $GOOG Acquired by WJ Financial Advisors LLC

WJ Financial Advisors LLC bought a new position in Alphabet Inc. (NASDAQ:GOOG) during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund bought 7,992 shares of the information services provider’s stock, valued at approximately $1,946,000. Alphabet accounts for about 1.9% of WJ Financial Advisors LLC’s holdings, making the stock its 12th biggest position.

Several other institutional investors have also added to or reduced their stakes in GOOG. Robinson Smith Wealth Advisors LLC raised its holdings in shares of Alphabet by 1.8% during the third quarter. Robinson Smith Wealth Advisors LLC now owns 2,070 shares of the information services provider’s stock valued at $504,000 after acquiring an additional 36 shares in the last quarter. Searle & CO. raised its holdings in Alphabet by 0.6% in the 3rd quarter. Searle & CO. now owns 5,703 shares of the information services provider’s stock worth $1,389,000 after purchasing an additional 36 shares in the last quarter. Navellier & Associates Inc. boosted its stake in shares of Alphabet by 0.6% during the 3rd quarter. Navellier & Associates Inc. now owns 5,846 shares of the information services provider’s stock valued at $1,424,000 after purchasing an additional 36 shares in the last quarter. BankPlus Wealth Management LLC increased its position in shares of Alphabet by 1.2% during the third quarter. BankPlus Wealth Management LLC now owns 3,143 shares of the information services provider’s stock valued at $766,000 after buying an additional 37 shares during the period. Finally, Activest Wealth Management increased its position in shares of Alphabet by 0.5% during the third quarter. Activest Wealth Management now owns 7,997 shares of the information services provider’s stock valued at $1,948,000 after buying an additional 38 shares during the period. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Wall Street Analysts Forecast Growth

Several equities research analysts recently weighed in on the company. HSBC restated a “buy” rating and set a $335.00 price target on shares of Alphabet in a research report on Thursday, October 30th. DA Davidson set a $300.00 target price on shares of Alphabet in a report on Tuesday, November 25th. JPMorgan Chase & Co. increased their price target on shares of Alphabet from $385.00 to $395.00 and gave the stock an “overweight” rating in a research note on Thursday, February 5th. BNP Paribas Exane began coverage on shares of Alphabet in a research note on Monday, November 24th. They set an “outperform” rating on the stock. Finally, Weiss Ratings restated a “buy (b)” rating on shares of Alphabet in a report on Wednesday, January 21st. Seven analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, four have issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Buy” and an average target price of $343.90.

Insider Activity

In related news, insider John Kent Walker sold 17,829 shares of the firm’s stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the transaction, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This trade represents a 29.32% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction dated Wednesday, January 21st. The shares were sold at an average price of $327.30, for a total value of $10,637,250.00. Following the transaction, the chief executive officer owned 2,211,872 shares of the company’s stock, valued at approximately $723,945,705.60. The trade was a 1.45% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 2,032,408 shares of company stock worth $94,926,707. 12.99% of the stock is currently owned by corporate insiders.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google I/O set for May 19–20; company is widely expected to unveil its first smart AI glasses later in 2026 — a new hardware/AI catalyst that could expand monetization and ecosystem stickiness. Read More.
• Positive Sentiment: Google Cloud momentum remains a growth engine — recent reports highlight ~48% cloud revenue growth and expanding backlog, supporting upside to long‑term revenue and enterprise AI demand. Read More.
• Positive Sentiment: Large institutional buyers also showed conviction — Royal Bank of Canada added materially (~21% increase) to its GOOGL position in recent 13F filings. Read More.
• Neutral Sentiment: Waymo faced congressional scrutiny over remote assistance but defended its practices and said remote agents haven’t been used to move robotaxis on public roads — regulatory risk remains watchable but not immediate earnings pressure. Read More.
• Neutral Sentiment: Some analysts and outlets are cautious/neutral on near‑term upside (Monness and others maintain neutral views), reflecting profit‑taking after a strong run. Read More.
• Negative Sentiment: Multiple high‑profile investors trimmed GOOGL in recent 13F filings — notable reductions include Ameriprise, First Pacific Advisors, Northern Trust and Veritas, signaling institutional rebalancing that can add selling pressure. Read More. Read More.
• Negative Sentiment: High‑profile managers also signaled reduced exposure — Bill Ackman trimmed his Alphabet position and Terry Smith reportedly cut his stake roughly in half, a negative sentiment signal for momentum investors. Read More. Read More.
• Negative Sentiment: MarketBeat and other commentary point to short‑term selling tied to expected heavy CapEx (AI compute & data center buildout) and broader software/tech rotation — investors are treating higher capex guidance as a near‑term earnings/valuation headwind despite long‑term upside. Read More.

Alphabet Price Performance

Shares of GOOG opened at $302.82 on Wednesday. The firm has a fifty day simple moving average of $321.41 and a two-hundred day simple moving average of $277.73. The firm has a market cap of $3.66 trillion, a PE ratio of 28.01, a P/E/G ratio of 1.80 and a beta of 1.10. The company has a current ratio of 2.01, a quick ratio of 2.01 and a debt-to-equity ratio of 0.11. Alphabet Inc. has a 1-year low of $142.66 and a 1-year high of $350.15.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 EPS for the quarter, beating the consensus estimate of $2.59 by $0.23. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The firm had revenue of $113.83 billion during the quarter, compared to analyst estimates of $111.24 billion. During the same quarter in the prior year, the firm earned $2.15 EPS. The business’s revenue for the quarter was up 18.0% compared to the same quarter last year. On average, equities analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Monday, March 16th. Investors of record on Monday, March 9th will be paid a dividend of $0.21 per share. The ex-dividend date is Monday, March 9th. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s payout ratio is 7.77%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.