Crocs (NASDAQ:CROX) Downgraded by Williams Trading to Sell

Williams Trading cut shares of Crocs (NASDAQ:CROX) from a hold rating to a sell rating in a research report report published on Wednesday morning,MarketScreener reports. The firm currently has $84.00 target price on the textile maker’s stock, up from their prior target price of $75.00.

CROX has been the subject of several other reports. KeyCorp restated a “sector weight” rating on shares of Crocs in a research note on Thursday, January 22nd. The Goldman Sachs Group raised their price target on shares of Crocs from $71.00 to $81.00 and gave the company a “sell” rating in a report on Friday, February 13th. Zacks Research downgraded shares of Crocs from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, December 30th. Piper Sandler reissued a “neutral” rating and issued a $95.00 price objective on shares of Crocs in a research report on Thursday, February 12th. Finally, Stifel Nicolaus lifted their target price on shares of Crocs from $90.00 to $99.00 and gave the company a “hold” rating in a report on Friday, February 13th. Four equities research analysts have rated the stock with a Buy rating, eight have assigned a Hold rating and three have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, Crocs currently has an average rating of “Hold” and an average price target of $103.42.

Crocs Stock Down 1.7%

CROX opened at $98.19 on Wednesday. Crocs has a 12 month low of $73.21 and a 12 month high of $122.84. The business has a 50-day moving average of $87.53 and a two-hundred day moving average of $84.53. The company has a debt-to-equity ratio of 0.95, a current ratio of 1.27 and a quick ratio of 0.74. The stock has a market capitalization of $4.93 billion, a price-to-earnings ratio of -77.93, a price-to-earnings-growth ratio of 1.21 and a beta of 1.56.

Crocs (NASDAQ:CROX) last released its earnings results on Thursday, February 12th. The textile maker reported $2.29 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.92 by $0.37. The firm had revenue of $957.64 million during the quarter, compared to the consensus estimate of $916.16 million. Crocs had a negative net margin of 2.01% and a positive return on equity of 45.17%. Crocs’s revenue was down 3.3% compared to the same quarter last year. During the same period in the previous year, the firm earned $2.52 earnings per share. Crocs has set its FY 2026 guidance at 12.880-13.350 EPS and its Q1 2026 guidance at 2.670-2.770 EPS. On average, research analysts expect that Crocs will post 13.2 earnings per share for the current year.

Institutional Investors Weigh In On Crocs

A number of hedge funds have recently bought and sold shares of the business. Boston Partners raised its holdings in Crocs by 2,659.1% in the second quarter. Boston Partners now owns 1,688,383 shares of the textile maker’s stock valued at $171,003,000 after acquiring an additional 1,627,190 shares in the last quarter. LSV Asset Management increased its holdings in Crocs by 33.1% in the fourth quarter. LSV Asset Management now owns 1,474,037 shares of the textile maker’s stock valued at $126,060,000 after buying an additional 366,537 shares during the last quarter. Dimensional Fund Advisors LP raised its stake in Crocs by 0.8% during the fourth quarter. Dimensional Fund Advisors LP now owns 1,447,096 shares of the textile maker’s stock valued at $123,760,000 after buying an additional 11,630 shares in the last quarter. AQR Capital Management LLC raised its stake in Crocs by 399.0% during the third quarter. AQR Capital Management LLC now owns 1,266,799 shares of the textile maker’s stock valued at $105,841,000 after buying an additional 1,012,943 shares in the last quarter. Finally, Alliancebernstein L.P. lifted its holdings in Crocs by 5.8% during the 2nd quarter. Alliancebernstein L.P. now owns 1,180,405 shares of the textile maker’s stock worth $119,551,000 after buying an additional 64,672 shares during the last quarter. Institutional investors and hedge funds own 93.44% of the company’s stock.

Key Stories Impacting Crocs

Here are the key news stories impacting Crocs this week:

• Positive Sentiment: Zacks upgraded CROX to a Rank #2 (Buy), pointing to improving earnings prospects that can attract buyer interest and help near-term momentum. What Makes Crocs (CROX) a New Buy Stock
• Positive Sentiment: Coverage from Zacks and Motley Fool highlights Crocs as a value/turnaround candidate (strong Zacks style scores, potential undervaluation vs. peers) and flags the company’s recent earnings beat and FY guidance as catalysts. Here’s Why Crocs (CROX) is a Strong Value Stock
• Positive Sentiment: Media optimism about HeyDude’s recovery and the potential for Crocs to rebound after prior acquisition-related weakness has helped push buyers into the stock. Crocs Shares Soar on HeyDude Optimism. Is It Too Late to Buy the Stock?
• Neutral Sentiment: Zacks ran comparison pieces (CROX vs LULU) and peer performance notes; useful for allocation decisions but not an immediate directional catalyst. CROX or LULU: Which Is the Better Value Stock Right Now?
• Neutral Sentiment: A reported jump in short interest was posted but the published data appears inconsistent/erroneous (zeros/NaN), so it’s not a reliable short-term signal until clarified.
• Negative Sentiment: Williams Trading downgraded CROX to a “sell” with an $84 target, signaling at least one analyst sees meaningful downside versus current levels; that downgrade likely contributed to selling pressure. Williams Trading Downgrades Crocs to Sell
• Negative Sentiment: Some commentary cautions the recent beat was vs depressed expectations and that HeyDude integration risks and historical margin/earnings volatility remain longer-term concerns. Crocs Is On Fire — Or Is It?

About Crocs

Crocs, Inc is a global footwear designer, developer and distributor best known for its lightweight, proprietary Croslite™ foam-clog construction. The company’s product portfolio encompasses a range of styles, including clogs, sandals, slides, boots and sneakers, all featuring the slip-resistant, odor-resistant and cushion-providing qualities of the Croslite material. Crocs distributes its products through an omnichannel network that includes e-commerce platforms, company-owned retail stores, authorized dealers and wholesale partners.

Founded in 2002 by Scott Seamans, Lyndon “Duke” Hanson and George Boedecker Jr., Crocs launched its first clog on the island of Vail, Colorado.