Similarweb (NYSE:SMWB) Downgraded by Northland Securities to “Market Perform”

Northland Securities lowered shares of Similarweb (NYSE:SMWB) from an outperform rating to a market perform rating in a research report released on Wednesday, Marketbeat.com reports. The firm currently has $5.00 price objective on the stock.

Several other research analysts also recently issued reports on SMWB. Wall Street Zen upgraded shares of Similarweb from a “hold” rating to a “buy” rating in a report on Saturday, December 20th. Barclays reduced their price objective on Similarweb from $12.00 to $10.00 and set an “overweight” rating on the stock in a research report on Monday, January 12th. The Goldman Sachs Group downgraded Similarweb from a “buy” rating to a “neutral” rating and set a $7.50 target price for the company. in a research report on Tuesday, January 13th. Jefferies Financial Group restated a “buy” rating and set a $11.00 price target on shares of Similarweb in a report on Friday, November 14th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Similarweb in a research note on Monday, December 29th. Three research analysts have rated the stock with a Buy rating, seven have given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, Similarweb has an average rating of “Hold” and an average target price of $9.36.

Similarweb Stock Down 35.0%

Similarweb stock opened at $2.54 on Wednesday. The stock has a market cap of $215.15 million, a PE ratio of -6.50 and a beta of 1.09. Similarweb has a 12-month low of $2.22 and a 12-month high of $10.75. The business’s 50-day moving average price is $6.06 and its two-hundred day moving average price is $7.77.

Similarweb (NYSE:SMWB) last posted its quarterly earnings results on Tuesday, February 17th. The company reported $0.03 earnings per share for the quarter, beating analysts’ consensus estimates of $0.01 by $0.02. The company had revenue of $72.76 million for the quarter, compared to the consensus estimate of $76.45 million. Similarweb had a negative net margin of 11.65% and a negative return on equity of 69.76%. As a group, analysts expect that Similarweb will post -0.24 earnings per share for the current year.

Institutional Trading of Similarweb

Institutional investors have recently added to or reduced their stakes in the stock. Wellington Management Group LLP lifted its position in shares of Similarweb by 163.6% in the 3rd quarter. Wellington Management Group LLP now owns 2,457,805 shares of the company’s stock worth $22,858,000 after purchasing an additional 1,525,230 shares during the period. Phoenix Financial Ltd. raised its stake in Similarweb by 43.2% during the fourth quarter. Phoenix Financial Ltd. now owns 4,285,786 shares of the company’s stock worth $32,101,000 after buying an additional 1,292,700 shares during the last quarter. Penn Capital Management Company LLC lifted its holdings in Similarweb by 299.4% in the third quarter. Penn Capital Management Company LLC now owns 1,646,094 shares of the company’s stock valued at $15,321,000 after buying an additional 1,233,928 shares during the period. Menora Mivtachim Holdings LTD. boosted its position in Similarweb by 37.9% during the third quarter. Menora Mivtachim Holdings LTD. now owns 3,208,394 shares of the company’s stock valued at $29,838,000 after acquiring an additional 881,652 shares during the last quarter. Finally, New York State Common Retirement Fund acquired a new stake in Similarweb during the 3rd quarter worth about $7,903,000. 57.59% of the stock is currently owned by institutional investors.

Key Headlines Impacting Similarweb

Here are the key news stories impacting Similarweb this week:

• Positive Sentiment: Q4 EPS beat consensus and profitability metrics improved: the company reported $0.03 EPS (above the $0.01 consensus) and narrower operating losses, which supports an improving profitability story. Q4 Earnings Beat
• Positive Sentiment: Management emphasized AI momentum and product progress on the earnings call, positioning Similarweb to monetize AI-driven analytics — a strategic positive for longer‑term growth. Earnings Call: AI Momentum
• Neutral Sentiment: Full earnings call transcripts and the press release provide detail on results, KPIs and management commentary for investors doing deeper diligence. Earnings Call Transcript Press Release
• Negative Sentiment: Revenue missed estimates (Q4 revenue ~$72.8M vs. consensus ~76–78M) and management issued FY‑2026 revenue guidance of $305M–$315M and Q1 guidance of $72M–$74M, both below consensus — the primary driver of the sell‑off. Earnings & Guidance
• Negative Sentiment: Analyst downgrades followed the results: Northland Securities and Citizens/JMP moved their ratings to “market perform,” adding selling pressure (Northland set a $5 target). Northland Downgrade Citizens Downgrade
• Negative Sentiment: Short interest increased (short interest up ~23% in January) and the stock traded at much higher volume than normal, intensifying downward pressure. Short Interest

Similarweb Company Profile

Similarweb Ltd. (NYSE: SMWB) is a digital intelligence company that provides insights into website and mobile app performance. Its cloud-based platform aggregates and analyzes data on global web traffic, user engagement, and referral sources, enabling businesses to benchmark their digital presence against competitors. The company’s core offering includes metrics on audience behavior, traffic acquisition channels, and industry trends, which are designed to inform strategic decisions in marketing, sales, and product development.

Similarweb’s platform delivers a suite of tools for market research, competitor analysis, and performance optimization.