TripAdvisor (NASDAQ:TRIP) Given New $13.00 Price Target at B. Riley Financial

TripAdvisor (NASDAQ:TRIPFree Report) had its target price reduced by B. Riley Financial from $18.00 to $13.00 in a research report report published on Wednesday morning,Benzinga reports. B. Riley Financial currently has a neutral rating on the travel company’s stock.

Other equities analysts have also issued research reports about the stock. Mizuho set a $17.00 price target on shares of TripAdvisor and gave the company a “neutral” rating in a research report on Friday, November 14th. DA Davidson reduced their target price on shares of TripAdvisor from $16.25 to $11.00 and set a “neutral” rating for the company in a research report on Tuesday. Weiss Ratings restated a “sell (d+)” rating on shares of TripAdvisor in a research note on Monday, December 29th. BTIG Research dropped their price objective on TripAdvisor from $20.00 to $15.00 and set a “buy” rating on the stock in a research note on Friday, February 13th. Finally, UBS Group reduced their price objective on TripAdvisor from $19.00 to $16.00 and set a “neutral” rating for the company in a report on Tuesday, February 3rd. One analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating, seven have assigned a Hold rating and five have given a Sell rating to the stock. According to MarketBeat.com, TripAdvisor has a consensus rating of “Hold” and an average target price of $14.96.

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TripAdvisor Stock Performance

Shares of TRIP opened at $10.46 on Wednesday. The stock has a 50 day moving average of $13.50 and a 200 day moving average of $15.35. The company has a market capitalization of $1.22 billion, a price-to-earnings ratio of 34.87, a PEG ratio of 0.91 and a beta of 1.01. TripAdvisor has a 12 month low of $9.46 and a 12 month high of $20.16. The company has a current ratio of 1.29, a quick ratio of 1.33 and a debt-to-equity ratio of 1.33.

TripAdvisor (NASDAQ:TRIPGet Free Report) last posted its quarterly earnings data on Thursday, February 12th. The travel company reported $0.04 earnings per share for the quarter, missing the consensus estimate of $0.15 by ($0.11). TripAdvisor had a return on equity of 10.67% and a net margin of 2.12%.The business had revenue of $411.00 million during the quarter, compared to analysts’ expectations of $412.53 million. During the same period in the prior year, the firm posted $0.30 EPS. The firm’s revenue for the quarter was up .0% on a year-over-year basis. As a group, sell-side analysts forecast that TripAdvisor will post 0.46 earnings per share for the current year.

Hedge Funds Weigh In On TripAdvisor

Several hedge funds have recently made changes to their positions in the stock. Essex Investment Management Co. LLC grew its holdings in shares of TripAdvisor by 75.7% during the third quarter. Essex Investment Management Co. LLC now owns 1,523 shares of the travel company’s stock worth $25,000 after purchasing an additional 656 shares in the last quarter. Covestor Ltd lifted its position in TripAdvisor by 64.8% during the third quarter. Covestor Ltd now owns 1,770 shares of the travel company’s stock valued at $29,000 after purchasing an additional 696 shares during the last quarter. Kestra Advisory Services LLC purchased a new position in TripAdvisor in the 4th quarter worth approximately $33,000. UMB Bank n.a. increased its holdings in shares of TripAdvisor by 295.2% in the 4th quarter. UMB Bank n.a. now owns 2,300 shares of the travel company’s stock worth $33,000 after buying an additional 1,718 shares during the last quarter. Finally, Smartleaf Asset Management LLC raised its position in shares of TripAdvisor by 39.7% during the 3rd quarter. Smartleaf Asset Management LLC now owns 2,482 shares of the travel company’s stock valued at $42,000 after buying an additional 705 shares in the last quarter. 98.99% of the stock is currently owned by hedge funds and other institutional investors.

More TripAdvisor News

Here are the key news stories impacting TripAdvisor this week:

  • Positive Sentiment: TripAdvisor rolled out its 2026 Travelers’ Choice “Top Beaches” lists (global and U.S. highlights), a marketing/engagement win that can drive traffic, user engagement and seasonal advertiser interest. Top Beaches 2026: Tripadvisor Travelers’ Choice Awards
  • Positive Sentiment: Several outlets are flagging TRIP as a value / deep-research pick (Zacks and other screens), which may attract bargain hunters and value-focused buyers given the stock’s recent decline and cash-flow metrics. 4 Value Stocks to Buy Now Amid AI-Driven Market Volatility
  • Neutral Sentiment: TripAdvisor has publicly engaged with Starboard Value and issued a formal statement about the engagement and nomination plan — an expected defensive step that keeps a negotiated path open but extends near-term uncertainty. Tripadvisor Issues Statement on Engagement with Starboard Value
  • Neutral Sentiment: Market commentary and tracking services (TipRanks) are detailing TripAdvisor’s responses and the board-nomination dynamics — valuable for investors monitoring governance outcomes but not yet determinative for cash flows. Tripadvisor Addresses Activist Investor’s Board Nomination Plan
  • Negative Sentiment: Starboard Value has built a meaningful stake (~9%) and is pushing for a major board overhaul and, according to reports, is urging a sale; activist pressure and the potential for a contested proxy fight are weighing on the stock and raise execution and timing risk. Tripadvisor engages with Starboard as activist seeks board control, sale
  • Negative Sentiment: Analysts have trimmed price targets: B. Riley cut its target to $13 and shifted to neutral, and Wedbush lowered its target to $15 — these downward revisions compress near-term upside and reflect caution after TripAdvisor’s earnings miss. Benzinga
  • Negative Sentiment: Critical analyst pieces and opinionates (Seeking Alpha, Barron’s coverage) argue TripAdvisor’s pivot to experiences and current strategy may not quickly restore growth, reinforcing sell-side and activist criticism and contributing to downside pressure. Tripadvisor: A Focus On Experiences Won’t Stop The Bleeding

TripAdvisor Company Profile

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TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.

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