Leafly (OTC:LFLY) vs. ZoomInfo Technologies (NASDAQ:ZI) Head-To-Head Comparison

ZoomInfo Technologies (NASDAQ:ZI) and Leafly (OTC:LFLY) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends and earnings.

Institutional and Insider Ownership

95.5% of ZoomInfo Technologies shares are owned by institutional investors. Comparatively, 15.6% of Leafly shares are owned by institutional investors. 9.0% of ZoomInfo Technologies shares are owned by company insiders. Comparatively, 6.9% of Leafly shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares ZoomInfo Technologies and Leafly’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ZoomInfo Technologies	0.74%	12.05%	3.46%
Leafly	-14.65%	N/A	-25.26%

Valuation & Earnings

This table compares ZoomInfo Technologies and Leafly”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZoomInfo Technologies	$1.21 billion	1.86	$107.30 million	$0.12	55.00
Leafly	$35.87 million	3.24	-$9.50 million	($1.60)	-23.13

ZoomInfo Technologies has higher revenue and earnings than Leafly. Leafly is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent recommendations for ZoomInfo Technologies and Leafly, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZoomInfo Technologies	1	8	4	0	2.23
Leafly	0	0	0	0	0.00

ZoomInfo Technologies presently has a consensus target price of $11.50, indicating a potential upside of 74.24%. Given ZoomInfo Technologies’ stronger consensus rating and higher probable upside, equities research analysts clearly believe ZoomInfo Technologies is more favorable than Leafly.

Risk and Volatility

ZoomInfo Technologies has a beta of 1.02, indicating that its stock price is 2% more volatile than the S&P 500. Comparatively, Leafly has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500.

Summary

ZoomInfo Technologies beats Leafly on 12 of the 14 factors compared between the two stocks.

About ZoomInfo Technologies

ZoomInfo Technologies Inc., together with its subsidiaries, provides go-to-market intelligence and engagement platform for sales and marketing teams in the United States and internationally. The company's cloud-based platform provides information on organizations and professionals to help users identify target customers and decision makers, obtain continually updated predictive lead and company scoring, monitor buying signals and other attributes of target companies, craft messages, engage through automated sales tools, and track progress through the deal cycle. It serves enterprises, mid-market companies, and down to small businesses that operate in various industry, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, and real estate. The company was founded in 2007 and is headquartered in Vancouver, Washington.

About Leafly

Leafly Holdings, Inc. owns and operates a platform to provide consumers with cannabis information and connects consumers to cannabis brands and licensed retailers. The company offers subscription-based marketplace listings, digital advertising solutions, and software as a service-based tools to cannabis retailers; and information, reviews, menus, and ordering and delivery options to its audience through its website and mobile applications. Leafly Holdings, Inc. was founded in 2010 and is headquartered in Seattle, Washington.