DA Davidson Lowers Booking (NASDAQ:BKNG) Price Target to $6,000.00

Booking (NASDAQ:BKNG) had its target price lowered by research analysts at DA Davidson from $6,600.00 to $6,000.00 in a research note issued to investors on Thursday, MarketBeat reports. The brokerage presently has a “buy” rating on the business services provider’s stock. DA Davidson’s price objective would indicate a potential upside of 47.17% from the stock’s previous close.

Other equities research analysts also recently issued research reports about the company. Citigroup downgraded Booking from an “outperform” rating to a “hold” rating in a research report on Wednesday, February 4th. KeyCorp cut their target price on Booking from $6,630.00 to $6,500.00 and set an “overweight” rating on the stock in a research report on Wednesday, February 4th. Wall Street Zen upgraded Booking from a “hold” rating to a “buy” rating in a research report on Sunday, January 4th. Truist Financial set a $5,810.00 price target on Booking in a research note on Wednesday, October 29th. Finally, BNP Paribas Exane set a $6,100.00 price objective on Booking in a report on Monday, November 24th. Twenty-eight analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the company. According to data from MarketBeat.com, Booking currently has a consensus rating of “Moderate Buy” and an average target price of $5,971.64.

Booking Trading Up 1.7%

NASDAQ:BKNG opened at $4,076.79 on Thursday. The company has a 50-day moving average of $5,007.56 and a 200-day moving average of $5,183.53. The firm has a market cap of $129.11 billion, a price-to-earnings ratio of 24.54, a price-to-earnings-growth ratio of 0.86 and a beta of 1.21. Booking has a twelve month low of $3,871.01 and a twelve month high of $5,839.41.

Shares of Booking are scheduled to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly issued shares will be distributed to shareholders after the market closes on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last released its earnings results on Wednesday, February 18th. The business services provider reported $48.80 EPS for the quarter, beating the consensus estimate of $47.96 by $0.84. The business had revenue of $6.35 billion during the quarter, compared to analyst estimates of $6.12 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The business’s quarterly revenue was up 16.0% on a year-over-year basis. During the same period in the prior year, the business earned $41.55 earnings per share. On average, research analysts forecast that Booking will post 209.92 earnings per share for the current year.

Insider Activity

In related news, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction on Monday, December 15th. The shares were sold at an average price of $5,362.00, for a total value of $80,430.00. Following the completion of the sale, the director owned 702 shares of the company’s stock, valued at approximately $3,764,124. The trade was a 2.09% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of the company’s stock in a transaction on Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the completion of the sale, the director owned 840 shares of the company’s stock, valued at $4,288,502.40. This represents a 4.55% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 3,108 shares of company stock worth $15,287,682. 0.16% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the stock. Jones Financial Companies Lllp lifted its holdings in Booking by 7.7% during the 3rd quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider’s stock worth $38,132,000 after buying an additional 492 shares during the period. Y Intercept Hong Kong Ltd increased its stake in shares of Booking by 15.6% in the 2nd quarter. Y Intercept Hong Kong Ltd now owns 511 shares of the business services provider’s stock valued at $2,958,000 after acquiring an additional 69 shares in the last quarter. Donaldson Capital Management LLC raised its holdings in shares of Booking by 59.6% during the third quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider’s stock valued at $6,042,000 after purchasing an additional 418 shares during the period. Panagora Asset Management Inc. boosted its holdings in Booking by 67.3% in the second quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider’s stock worth $174,893,000 after acquiring an additional 12,148 shares in the last quarter. Finally, GRIMES & Co WEALTH MANAGEMENT LLC grew its position in Booking by 339.0% in the 3rd quarter. GRIMES & Co WEALTH MANAGEMENT LLC now owns 180 shares of the business services provider’s stock valued at $974,000 after purchasing an additional 139 shares during the period. Institutional investors and hedge funds own 92.42% of the company’s stock.

Booking News Roundup

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 beat: BKNG reported Q4 revenue of $6.35B (+16% y/y) and EPS of $48.80, with room nights +9% and gross bookings +16% — strong operating metrics that underpin the stock’s upside. Q4 earnings highlights
• Positive Sentiment: 25-for-1 stock split: management announced a 25-to-1 split effective early April, which increases retail accessibility/liquidity and often supports demand from individual investors. MarketBeat BKNG page (split)
• Positive Sentiment: AI as a productivity lever: management highlighted generative-AI initiatives to improve personalization and conversion, which could be a medium-term margin tailwind if execution scales. Generative AI coverage
• Neutral Sentiment: Forward tone: company gave constructive revenue growth guidance for the quarter (revenue growth range above some Street estimates), though currency-adjusted growth and margin cadence bear watching. Guidance & metrics comparison
• Neutral Sentiment: Documentation released: earnings transcript, slide deck and call replay are available for investors who want to dig into unit economics and regional trends. Earnings call transcript
• Negative Sentiment: Analyst price-target cuts: multiple firms trimmed targets (examples include Susquehanna, JPMorgan, Wells Fargo and others), which pressured sentiment and contributed to recent near-term weakness. Benzinga: price-target cuts / 52-week low
• Negative Sentiment: AI disintermediation fears & insider selling: investors remain concerned that big‑tech AI agents could bypass OTAs and that higher marketing spend may compress near-term margins; CEO share sales in February add a modest negative optics element. Deep dive on AI/marketing impact Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.