KeyCorp Lowers Booking (NASDAQ:BKNG) Price Target to $5,935.00

Booking (NASDAQ:BKNG) had its price objective reduced by analysts at KeyCorp from $6,500.00 to $5,935.00 in a research note issued on Thursday,MarketScreener reports. The firm presently has an “overweight” rating on the business services provider’s stock. KeyCorp’s price objective would indicate a potential upside of 45.58% from the company’s previous close.

Other equities analysts have also issued reports about the company. HSBC reissued a “buy” rating and set a $7,746.00 price target on shares of Booking in a research note on Thursday. BTIG Research reiterated a “buy” rating and set a $6,250.00 target price on shares of Booking in a research report on Thursday. BNP Paribas Exane set a $6,100.00 price target on shares of Booking in a research report on Monday, November 24th. BMO Capital Markets increased their price objective on shares of Booking from $6,000.00 to $6,200.00 and gave the company an “outperform” rating in a research report on Thursday. Finally, Sanford C. Bernstein reduced their target price on shares of Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a report on Tuesday, January 6th. Twenty-eight research analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $5,971.64.

Booking Price Performance

Shares of BKNG opened at $4,076.79 on Thursday. The firm has a market cap of $129.11 billion, a P/E ratio of 24.54, a price-to-earnings-growth ratio of 0.86 and a beta of 1.21. Booking has a 1 year low of $3,871.01 and a 1 year high of $5,839.41. The company has a 50 day simple moving average of $5,007.56 and a two-hundred day simple moving average of $5,183.53.

Booking shares are going to split on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly minted shares will be payable to shareholders after the market closes on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last announced its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $47.96 by $0.84. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The company had revenue of $6.35 billion for the quarter, compared to the consensus estimate of $6.12 billion. During the same period in the previous year, the firm posted $41.55 EPS. Booking’s revenue for the quarter was up 16.0% compared to the same quarter last year. On average, sell-side analysts anticipate that Booking will post 209.92 earnings per share for the current year.

Insider Activity

In other Booking news, CEO Glenn D. Fogel sold 953 shares of the stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the sale, the chief executive officer owned 19,615 shares in the company, valued at $101,631,984.10. This trade represents a 4.63% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction on Monday, December 15th. The stock was sold at an average price of $5,362.00, for a total value of $80,430.00. Following the sale, the director owned 702 shares of the company’s stock, valued at approximately $3,764,124. This trade represents a 2.09% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 3,108 shares of company stock valued at $15,287,682. 0.16% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Booking

A number of institutional investors and hedge funds have recently added to or reduced their stakes in BKNG. Westside Investment Management Inc. grew its stake in Booking by 400.0% in the second quarter. Westside Investment Management Inc. now owns 5 shares of the business services provider’s stock worth $29,000 after purchasing an additional 4 shares in the last quarter. Halbert Hargrove Global Advisors LLC grew its position in shares of Booking by 150.0% during the 3rd quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock worth $27,000 after buying an additional 3 shares in the last quarter. Guerra Advisors Inc bought a new stake in shares of Booking in the third quarter valued at about $27,000. KERR FINANCIAL PLANNING Corp purchased a new stake in Booking in the third quarter worth about $26,000. Finally, Daytona Street Capital LLC bought a new position in Booking during the 4th quarter worth about $27,000. Institutional investors own 92.42% of the company’s stock.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 beat: BKNG reported Q4 revenue of $6.35B (+16% y/y) and EPS of $48.80, with room nights +9% and gross bookings +16% — strong operating metrics that underpin the stock’s upside. Q4 earnings highlights
• Positive Sentiment: 25-for-1 stock split: management announced a 25-to-1 split effective early April, which increases retail accessibility/liquidity and often supports demand from individual investors. MarketBeat BKNG page (split)
• Positive Sentiment: AI as a productivity lever: management highlighted generative-AI initiatives to improve personalization and conversion, which could be a medium-term margin tailwind if execution scales. Generative AI coverage
• Neutral Sentiment: Forward tone: company gave constructive revenue growth guidance for the quarter (revenue growth range above some Street estimates), though currency-adjusted growth and margin cadence bear watching. Guidance & metrics comparison
• Neutral Sentiment: Documentation released: earnings transcript, slide deck and call replay are available for investors who want to dig into unit economics and regional trends. Earnings call transcript
• Negative Sentiment: Analyst price-target cuts: multiple firms trimmed targets (examples include Susquehanna, JPMorgan, Wells Fargo and others), which pressured sentiment and contributed to recent near-term weakness. Benzinga: price-target cuts / 52-week low
• Negative Sentiment: AI disintermediation fears & insider selling: investors remain concerned that big‑tech AI agents could bypass OTAs and that higher marketing spend may compress near-term margins; CEO share sales in February add a modest negative optics element. Deep dive on AI/marketing impact Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.