Wells Fargo & Company Lowers Booking (NASDAQ:BKNG) Price Target to $5,456.00

Booking (NASDAQ:BKNG) had its target price decreased by Wells Fargo & Company from $5,954.00 to $5,456.00 in a research report issued to clients and investors on Thursday,Benzinga reports. The brokerage currently has an “equal weight” rating on the business services provider’s stock. Wells Fargo & Company‘s price target would indicate a potential upside of 33.83% from the stock’s previous close.

A number of other analysts also recently weighed in on the stock. Wedbush reduced their target price on shares of Booking from $6,000.00 to $5,500.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. Argus boosted their target price on Booking from $6,000.00 to $6,400.00 and gave the company a “buy” rating in a research report on Tuesday, January 6th. Bank of America upgraded shares of Booking from a “neutral” rating to a “buy” rating and set a $6,000.00 price objective on the stock in a research report on Monday, November 24th. Morgan Stanley set a $6,150.00 target price on Booking in a research note on Wednesday, October 29th. Finally, B. Riley Financial raised their price target on Booking from $6,700.00 to $6,800.00 and gave the stock a “buy” rating in a research note on Wednesday, October 29th. Twenty-eight investment analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $5,971.64.

Booking Stock Performance

Shares of NASDAQ BKNG opened at $4,076.79 on Thursday. The company has a market cap of $129.11 billion, a P/E ratio of 24.54, a P/E/G ratio of 0.86 and a beta of 1.21. Booking has a 52-week low of $3,871.01 and a 52-week high of $5,839.41. The firm’s fifty day moving average is $5,007.56 and its two-hundred day moving average is $5,183.53.

Shares of Booking are going to split on the morning of Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly minted shares will be issued to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last announced its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 EPS for the quarter, beating analysts’ consensus estimates of $47.96 by $0.84. The company had revenue of $6.35 billion during the quarter, compared to analyst estimates of $6.12 billion. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The firm’s revenue was up 16.0% on a year-over-year basis. During the same period in the prior year, the company earned $41.55 earnings per share. As a group, analysts forecast that Booking will post 209.92 EPS for the current fiscal year.

Insider Activity at Booking

In other news, Director Vanessa Ames Wittman sold 15 shares of the company’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total value of $77,867.25. Following the completion of the sale, the director owned 687 shares of the company’s stock, valued at approximately $3,566,320.05. This represents a 2.14% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of the stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the transaction, the director owned 840 shares in the company, valued at approximately $4,288,502.40. This represents a 4.55% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 3,108 shares of company stock worth $15,287,682 over the last three months. 0.16% of the stock is owned by corporate insiders.

Institutional Trading of Booking

Several hedge funds and other institutional investors have recently bought and sold shares of BKNG. Jones Financial Companies Lllp increased its stake in shares of Booking by 7.7% in the 3rd quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider’s stock valued at $38,132,000 after purchasing an additional 492 shares in the last quarter. Y Intercept Hong Kong Ltd raised its stake in shares of Booking by 15.6% during the 2nd quarter. Y Intercept Hong Kong Ltd now owns 511 shares of the business services provider’s stock worth $2,958,000 after buying an additional 69 shares during the period. Donaldson Capital Management LLC lifted its position in shares of Booking by 59.6% during the 3rd quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider’s stock valued at $6,042,000 after buying an additional 418 shares in the last quarter. Panagora Asset Management Inc. raised its position in shares of Booking by 67.3% during the 2nd quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider’s stock worth $174,893,000 after purchasing an additional 12,148 shares during the last quarter. Finally, GRIMES & Co WEALTH MANAGEMENT LLC increased its stake in Booking by 339.0% during the 3rd quarter. GRIMES & Co WEALTH MANAGEMENT LLC now owns 180 shares of the business services provider’s stock worth $974,000 after buying an additional 139 shares in the last quarter. Institutional investors own 92.42% of the company’s stock.

Booking News Roundup

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 beat: BKNG reported Q4 revenue of $6.35B (+16% y/y) and EPS of $48.80, with room nights +9% and gross bookings +16% — strong operating metrics that underpin the stock’s upside. Q4 earnings highlights
• Positive Sentiment: 25-for-1 stock split: management announced a 25-to-1 split effective early April, which increases retail accessibility/liquidity and often supports demand from individual investors. MarketBeat BKNG page (split)
• Positive Sentiment: AI as a productivity lever: management highlighted generative-AI initiatives to improve personalization and conversion, which could be a medium-term margin tailwind if execution scales. Generative AI coverage
• Neutral Sentiment: Forward tone: company gave constructive revenue growth guidance for the quarter (revenue growth range above some Street estimates), though currency-adjusted growth and margin cadence bear watching. Guidance & metrics comparison
• Neutral Sentiment: Documentation released: earnings transcript, slide deck and call replay are available for investors who want to dig into unit economics and regional trends. Earnings call transcript
• Negative Sentiment: Analyst price-target cuts: multiple firms trimmed targets (examples include Susquehanna, JPMorgan, Wells Fargo and others), which pressured sentiment and contributed to recent near-term weakness. Benzinga: price-target cuts / 52-week low
• Negative Sentiment: AI disintermediation fears & insider selling: investors remain concerned that big‑tech AI agents could bypass OTAs and that higher marketing spend may compress near-term margins; CEO share sales in February add a modest negative optics element. Deep dive on AI/marketing impact Read More.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.