BMO Capital Markets Lowers Salesforce (NYSE:CRM) Price Target to $235.00

Salesforce (NYSE:CRM) had its target price dropped by investment analysts at BMO Capital Markets from $275.00 to $235.00 in a note issued to investors on Friday, MarketBeat.com reports. The brokerage presently has an “outperform” rating on the CRM provider’s stock. BMO Capital Markets’ price target points to a potential upside of 26.96% from the company’s previous close.

Several other equities research analysts have also weighed in on CRM. Wall Street Zen raised Salesforce from a “hold” rating to a “buy” rating in a research report on Friday, November 28th. Piper Sandler reduced their price objective on shares of Salesforce from $315.00 to $280.00 and set an “overweight” rating for the company in a research report on Monday, February 2nd. Deutsche Bank Aktiengesellschaft increased their target price on shares of Salesforce from $340.00 to $360.00 and gave the company a “buy” rating in a research report on Thursday, December 4th. Wolfe Research reissued an “outperform” rating on shares of Salesforce in a research report on Thursday, January 15th. Finally, Macquarie Infrastructure upped their price objective on shares of Salesforce from $250.00 to $265.00 and gave the company a “neutral” rating in a research note on Thursday, December 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $310.89.

Salesforce Stock Performance

Shares of CRM opened at $185.10 on Friday. The stock has a 50-day simple moving average of $230.69 and a 200-day simple moving average of $240.08. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.98 and a current ratio of 0.98. Salesforce has a 1 year low of $180.24 and a 1 year high of $318.97. The stock has a market capitalization of $173.44 billion, a PE ratio of 24.71, a PEG ratio of 1.26 and a beta of 1.27.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, beating the consensus estimate of $2.86 by $0.39. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm had revenue of $10.26 billion for the quarter, compared to analysts’ expectations of $10.27 billion. During the same quarter last year, the company earned $2.41 earnings per share. The firm’s revenue was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, analysts predict that Salesforce will post 7.46 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, Director G Mason Morfit purchased 96,000 shares of the business’s stock in a transaction dated Friday, December 5th. The stock was acquired at an average price of $260.58 per share, for a total transaction of $25,015,680.00. Following the completion of the purchase, the director directly owned 2,994,509 shares of the company’s stock, valued at $780,309,155.22. This trade represents a 3.31% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Parker Harris sold 134,662 shares of the stock in a transaction on Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total value of $31,605,171.40. Following the sale, the insider directly owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. This represents a 49.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 3.00% of the company’s stock.

Hedge Funds Weigh In On Salesforce

Large investors have recently bought and sold shares of the company. Sunbelt Securities Inc. boosted its holdings in shares of Salesforce by 9.2% in the fourth quarter. Sunbelt Securities Inc. now owns 4,282 shares of the CRM provider’s stock valued at $1,134,000 after acquiring an additional 359 shares in the last quarter. Cambient Family Office LLC purchased a new stake in Salesforce in the 4th quarter valued at approximately $508,000. Talisman Wealth Advisors LLC purchased a new stake in Salesforce in the 4th quarter valued at approximately $203,000. Hamilton Wealth LLC purchased a new position in shares of Salesforce during the 4th quarter worth approximately $241,000. Finally, T. Rowe Price Investment Management Inc. lifted its holdings in shares of Salesforce by 23.6% in the 4th quarter. T. Rowe Price Investment Management Inc. now owns 1,659,329 shares of the CRM provider’s stock valued at $439,573,000 after buying an additional 316,446 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Mizuho keeps an Outperform rating on CRM, signaling continued analyst conviction that Salesforce can outperform peers as AI adoption supports growth. Mizuho Maintains an Outperform Rating on Salesforce (CRM)
• Positive Sentiment: A Seeking Alpha upgrade frames the upcoming Q4 print as an opportunity to “silence the bears,” highlighting potential revenue acceleration, expanding backlog and clearer AI-driven sales/expense dynamics that could re-rate the stock if delivered. Salesforce: Q4 Earnings Is An Opportunity To Silence The Bears (Rating Upgrade)
• Positive Sentiment: Sector evidence: beaten-down software names (RingCentral, Five9) rallied after earnings that showed AI strengthening bookings — a sign that positive AI proofs could lift Salesforce if its own AI products (Agentforce, generative solutions) show similar commercial traction. Beaten-down software stocks RingCentral and Five9 rally as earnings quell some AI concerns
• Neutral Sentiment: Zacks previews the Q4 print and urges focus beyond headline EPS/revenue — metrics like backlog, billings mix and AI subscription uptake will matter, making the upcoming report a data-driven catalyst rather than a simple beat/miss story. Salesforce (CRM) Q4 Earnings Preview
• Neutral Sentiment: Zacks and other outlets note elevated investor attention and mixed analyst views — increased coverage raises volatility around the earnings print but doesn’t resolve direction until results and guidance arrive. Salesforce, Inc. (CRM) is Attracting Investor Attention
• Negative Sentiment: BMO cut its price target from $275 to $235 (still “Outperform”), which reduces upside expectations and signals more cautious near-term valuation assumptions. salesforce.com (CRM) PT Lowered to $235 at BMO Capital
• Negative Sentiment: BTIG trimmed its price target to $260, and RBC moved to a Hold — more downward pressure from sell-side revisions that can sap momentum ahead of the quarter. BTIG Research Lowers Salesforce Price Target to $260 Salesforce (CRM) Receives a Hold from RBC Capital
• Negative Sentiment: Unusually large put-option buying was recorded (roughly 132k puts), indicating elevated hedging or bearish spec positions that increase downside risk and implied volatility into earnings. (reported trading flow)

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.