Choice Hotels International (NYSE:CHH) Stock Price Expected to Rise, Wells Fargo & Company Analyst Says

Choice Hotels International (NYSE:CHH) had its price objective lifted by stock analysts at Wells Fargo & Company from $91.00 to $110.00 in a research report issued on Friday,Benzinga reports. The brokerage currently has an “underweight” rating on the stock. Wells Fargo & Company‘s price objective would indicate a potential upside of 0.04% from the company’s previous close.

Several other analysts have also issued reports on the company. Robert W. Baird dropped their target price on Choice Hotels International from $122.00 to $110.00 and set an “outperform” rating on the stock in a report on Tuesday, November 18th. Barclays upped their price objective on Choice Hotels International from $98.00 to $101.00 and gave the stock an “underweight” rating in a research note on Friday. The Goldman Sachs Group raised their target price on shares of Choice Hotels International from $90.00 to $100.00 and gave the company a “neutral” rating in a research note on Tuesday, February 3rd. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $119.00 price target on shares of Choice Hotels International in a research report on Friday. Finally, Susquehanna cut their price target on shares of Choice Hotels International from $140.00 to $95.00 and set a “neutral” rating for the company in a research note on Wednesday, November 26th. Two analysts have rated the stock with a Buy rating, nine have given a Hold rating and four have given a Sell rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of “Reduce” and an average price target of $111.93.

Choice Hotels International Price Performance

NYSE CHH opened at $109.96 on Friday. The firm’s 50 day moving average is $103.14 and its 200-day moving average is $103.86. The company has a quick ratio of 0.96, a current ratio of 0.87 and a debt-to-equity ratio of 10.52. The company has a market capitalization of $5.09 billion, a PE ratio of 13.88, a price-to-earnings-growth ratio of 5.81 and a beta of 0.76. Choice Hotels International has a 12-month low of $84.04 and a 12-month high of $155.07.

Choice Hotels International (NYSE:CHH) last announced its earnings results on Thursday, February 19th. The company reported $1.60 EPS for the quarter, topping the consensus estimate of $1.56 by $0.04. The business had revenue of $390.15 million during the quarter, compared to analysts’ expectations of $369.26 million. Choice Hotels International had a net margin of 23.17% and a return on equity of 541.07%. The firm’s revenue was up .0% on a year-over-year basis. During the same quarter in the prior year, the company posted $1.55 earnings per share. Choice Hotels International has set its FY 2026 guidance at 6.920-7.140 EPS. Equities research analysts anticipate that Choice Hotels International will post 7.07 earnings per share for the current fiscal year.

Insider Activity

In related news, SVP Simone Wu sold 8,080 shares of Choice Hotels International stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $101.56, for a total transaction of $820,604.80. Following the completion of the sale, the senior vice president owned 48,803 shares of the company’s stock, valued at approximately $4,956,432.68. The trade was a 14.20% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Corporate insiders own 23.78% of the company’s stock.

Institutional Inflows and Outflows

Several large investors have recently bought and sold shares of CHH. Bamco Inc. NY boosted its holdings in shares of Choice Hotels International by 37.8% during the fourth quarter. Bamco Inc. NY now owns 7,386,575 shares of the company’s stock worth $703,645,000 after acquiring an additional 2,026,679 shares during the period. Vanguard Group Inc. boosted its stake in Choice Hotels International by 1.2% in the 4th quarter. Vanguard Group Inc. now owns 2,331,972 shares of the company’s stock valued at $222,144,000 after purchasing an additional 27,032 shares during the period. Boston Trust Walden Corp grew its holdings in Choice Hotels International by 8.4% in the 3rd quarter. Boston Trust Walden Corp now owns 1,046,784 shares of the company’s stock valued at $111,912,000 after buying an additional 81,132 shares in the last quarter. Rock Creek Group LP grew its holdings in Choice Hotels International by 52.3% in the 2nd quarter. Rock Creek Group LP now owns 811,579 shares of the company’s stock valued at $102,973,000 after buying an additional 278,715 shares in the last quarter. Finally, Wellington Management Group LLP increased its position in Choice Hotels International by 55.1% during the 4th quarter. Wellington Management Group LLP now owns 574,630 shares of the company’s stock worth $54,739,000 after buying an additional 204,146 shares during the period. 65.57% of the stock is owned by institutional investors.

Key Headlines Impacting Choice Hotels International

Here are the key news stories impacting Choice Hotels International this week:

• Positive Sentiment: Q4 results beat expectations: Choice reported $1.60 EPS vs. ~$1.55 consensus and revenue of $390.2M vs. ~$369.3M, driven by margin strength. Management released its Q4 press materials and slide deck. Choice Hotels International Reports Fourth Quarter and Full-Year 2025 Results
• Positive Sentiment: Clear progress on expansion: company highlighted international expansion and ~13% net room growth and increased franchise agreements (conversion pipeline momentum), supporting longer‑term fee growth. Choice Hotels International Reports Fourth Quarter and Full-Year 2025 Results
• Neutral Sentiment: Additional color available — earnings call transcript and deep‑dive coverage provide detail on mix, pipeline and margin initiatives that investors can review to judge sustainability of results. CHH Q4 deep dive: Portfolio upgrades, pipeline momentum, and margin focus shape 2026 outlook
• Negative Sentiment: FY‑2026 EPS guidance came in at $6.92–$7.14 versus the ~7.04 consensus midpoint — a modest shortfall that reduces near‑term upside expectations. Choice Hotels Q4 2025 Press Materials (guidance)
• Negative Sentiment: Multiple law firms (Edelson Lechtzin LLP and Murphy Law Firm) have announced investigations into a January data breach affecting franchisees/customers — potential for litigation, remediation costs and reputational damage. DATA BREACH INVESTIGATION: Choice Hotels International, Inc. … Choice Hotels International Data Breach Exposes Personal Information: Murphy Law Firm Investigates
• Negative Sentiment: Analyst reaction mixed to cautious: at least one firm issued a downgrade/neutral stance (Seeking Alpha coverage) and Wells Fargo kept an underweight rating despite raising its price target to $110 — signaling limited near‑term upside. Choice Hotels: Turning ‘Neutral’ On In-Line Results, Tepid Outlook (Downgrade)

Choice Hotels International Company Profile

Choice Hotels International, Inc is a hospitality franchisor specializing in the development and support of lodging brands across the economy, midscale and upscale segments. Through a network of franchisees, Choice Hotels supplies proprietary reservation and distribution systems, comprehensive marketing programs, and operational support services. The company’s core activities include brand management, franchise development, and technology-driven revenue optimization tools designed to enhance guest acquisition and retention for its partners.

Founded in 1939 as Quality Courts United, the company rebranded to Choice Hotels International in 1982 to reflect its expanding brand portfolio and global ambitions.