JPMorgan Chase & Co. Issues Pessimistic Forecast for Etsy (NASDAQ:ETSY) Stock Price

Etsy (NASDAQ:ETSY) had its price objective lowered by analysts at JPMorgan Chase & Co. from $65.00 to $58.00 in a research report issued on Friday,Benzinga reports. The firm currently has a “neutral” rating on the specialty retailer’s stock. JPMorgan Chase & Co.‘s price target would indicate a potential upside of 11.10% from the company’s previous close.

Several other brokerages also recently commented on ETSY. Jefferies Financial Group dropped their target price on shares of Etsy from $62.00 to $55.00 and set a “hold” rating on the stock in a report on Thursday, February 12th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and issued a $72.00 price target on shares of Etsy in a research report on Thursday, October 23rd. Moffett Nathanson reissued a “neutral” rating on shares of Etsy in a research report on Wednesday, October 29th. Wells Fargo & Company decreased their target price on Etsy from $52.00 to $47.00 and set an “underweight” rating for the company in a research note on Friday. Finally, Barclays lifted their price target on Etsy from $60.00 to $62.00 and gave the stock an “equal weight” rating in a research report on Thursday, October 30th. One research analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, eighteen have assigned a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat, Etsy has a consensus rating of “Hold” and a consensus price target of $61.12.

Etsy Stock Up 8.4%

Shares of ETSY stock opened at $52.20 on Friday. Etsy has a 12 month low of $40.05 and a 12 month high of $76.51. The business’s 50 day moving average is $55.62 and its two-hundred day moving average is $59.48. The company has a market cap of $5.15 billion, a PE ratio of 42.10, a price-to-earnings-growth ratio of 10.65 and a beta of 1.77.

Etsy announced that its Board of Directors has approved a share buyback program on Thursday, December 18th that permits the company to repurchase $750.00 million in shares. This repurchase authorization permits the specialty retailer to buy up to 14.2% of its stock through open market purchases. Stock repurchase programs are generally a sign that the company’s management believes its shares are undervalued.

Insider Activity at Etsy

In other news, insider Josh Silverman sold 21,666 shares of the business’s stock in a transaction that occurred on Monday, February 2nd. The stock was sold at an average price of $53.26, for a total transaction of $1,153,931.16. Following the sale, the insider directly owned 90,661 shares in the company, valued at approximately $4,828,604.86. The trade was a 19.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, CAO Merilee Buckley sold 5,636 shares of the firm’s stock in a transaction on Monday, January 5th. The stock was sold at an average price of $58.45, for a total value of $329,424.20. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 135,934 shares of company stock worth $7,661,068 in the last three months. 2.80% of the stock is owned by insiders.

Institutional Trading of Etsy

Institutional investors have recently made changes to their positions in the business. Holocene Advisors LP raised its position in Etsy by 697.4% in the second quarter. Holocene Advisors LP now owns 5,343,797 shares of the specialty retailer’s stock worth $268,045,000 after purchasing an additional 4,673,615 shares in the last quarter. Lone Pine Capital LLC bought a new stake in shares of Etsy in the 3rd quarter valued at approximately $257,614,000. Arrowstreet Capital Limited Partnership raised its holdings in shares of Etsy by 62.3% in the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 3,692,134 shares of the specialty retailer’s stock worth $185,197,000 after buying an additional 1,416,772 shares in the last quarter. Norges Bank bought a new position in shares of Etsy during the 2nd quarter worth approximately $65,207,000. Finally, AQR Capital Management LLC boosted its stake in Etsy by 40.1% in the 4th quarter. AQR Capital Management LLC now owns 4,111,639 shares of the specialty retailer’s stock valued at $227,785,000 after buying an additional 1,177,301 shares in the last quarter. 99.53% of the stock is currently owned by institutional investors and hedge funds.

Etsy News Roundup

Here are the key news stories impacting Etsy this week:

• Positive Sentiment: Sale of Depop to eBay for $1.2 billion in cash — provides >$1B of immediate liquidity, lets Etsy refocus on its core marketplace and was the main fundamental catalyst for the move higher. TechCrunch: Etsy sells Depop to eBay
• Positive Sentiment: Q4 beat on EPS and return to slight year-over-year GMS growth — Etsy topped EPS estimates and showed early stabilization in buyer engagement, helping investors look past near-term margin pressure. PR Newswire: Etsy Q4 and FY2025 results
• Positive Sentiment: Selected bullish analyst moves (Truist raise to $83, Needham buy maintained) give headline upside narratives that supported momentum for some buyers. Benzinga: analyst coverage
• Positive Sentiment: Wider market catalyst — a Supreme Court ruling that lifted e‑commerce names provided an additional short‑term bid to Etsy along with peers. CNBC: e‑commerce stocks pop after Supreme Court ruling
• Neutral Sentiment: Technical factors — elevated short interest amplified the rally (short squeeze component), so part of the move appears driven by positioning rather than new fundamentals. Benzinga: short interest note
• Neutral Sentiment: UBS and other cautious notes: some analysts view the Depop divestiture as improving profitability but still flag modest GMS growth and a valuation reset — a watch‑and‑wait stance. TipRanks: UBS commentary
• Negative Sentiment: Multiple analyst price‑target cuts and downgrades (JPMorgan, Wells Fargo, Morgan Stanley, Stifel, Cantor Fitzgerald and others) signal medium‑term caution on growth and valuation — these offsets could cap upside without clearer margin/GMS improvement. MarketScreener: analyst cuts
• Negative Sentiment: Mixed fundamentals and margin pressure — revenue roughly inline but profit and operating metrics showed strain, supporting views that a valuation reset may be underway. WSJ: profit vs revenue note
• Negative Sentiment: Insider sale disclosed (director sold 300 shares) — small in dollar terms but sometimes noted by traders as a modest negative signal. SEC Form 4: director sale

About Etsy

Etsy, Inc (NASDAQ: ETSY) operates a global e-commerce marketplace focused on handmade, vintage and unique goods. The platform connects individual artisans, small businesses and collectors with buyers seeking one-of-a-kind items, ranging from handcrafted jewelry and clothing to home décor and art supplies. Etsy’s revenue is primarily generated through listing fees, transaction fees on sales and optional seller services such as advertising and shipping labels.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy has cultivated a community-driven ethos, encouraging sustainable practices and personal entrepreneurship.