Stifel Nicolaus Has Lowered Expectations for Etsy (NASDAQ:ETSY) Stock Price

Etsy (NASDAQ:ETSY) had its price objective cut by investment analysts at Stifel Nicolaus from $62.00 to $55.00 in a research note issued on Friday, Marketbeat.com reports. The firm currently has a “hold” rating on the specialty retailer’s stock. Stifel Nicolaus’ price objective indicates a potential upside of 5.36% from the company’s current price.

Other analysts also recently issued research reports about the company. Moffett Nathanson reiterated a “neutral” rating on shares of Etsy in a research report on Wednesday, October 29th. Barclays raised their target price on shares of Etsy from $60.00 to $62.00 and gave the company an “equal weight” rating in a research note on Thursday, October 30th. Citigroup reiterated a “buy” rating on shares of Etsy in a research report on Tuesday, December 30th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $72.00 price objective on shares of Etsy in a report on Thursday, October 23rd. Finally, Evercore lowered shares of Etsy from a “strong-buy” rating to a “hold” rating in a research report on Thursday, October 30th. One analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, eighteen have issued a Hold rating and three have given a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Hold” and a consensus price target of $61.12.

Etsy Stock Performance

Shares of ETSY stock opened at $52.20 on Friday. Etsy has a 52-week low of $40.05 and a 52-week high of $76.51. The company has a market capitalization of $5.15 billion, a PE ratio of 42.10, a price-to-earnings-growth ratio of 10.65 and a beta of 1.77. The business’s fifty day moving average is $55.62 and its 200 day moving average is $59.48.

Etsy announced that its board has authorized a stock repurchase program on Thursday, December 18th that allows the company to repurchase $750.00 million in shares. This repurchase authorization allows the specialty retailer to repurchase up to 14.2% of its shares through open market purchases. Shares repurchase programs are usually a sign that the company’s leadership believes its stock is undervalued.

Insider Transactions at Etsy

In other news, insider Josh Silverman sold 86,666 shares of the firm’s stock in a transaction dated Friday, January 2nd. The stock was sold at an average price of $57.46, for a total transaction of $4,979,828.36. Following the transaction, the insider directly owned 90,661 shares of the company’s stock, valued at approximately $5,209,381.06. This trade represents a 48.87% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CAO Merilee Buckley sold 5,636 shares of the business’s stock in a transaction dated Monday, January 5th. The shares were sold at an average price of $58.45, for a total value of $329,424.20. The disclosure for this sale is available in the SEC filing. Insiders have sold 135,934 shares of company stock worth $7,661,068 over the last ninety days. Insiders own 2.80% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the company. Heritage Wealth Advisors grew its holdings in Etsy by 476.5% in the 2nd quarter. Heritage Wealth Advisors now owns 490 shares of the specialty retailer’s stock worth $25,000 after acquiring an additional 405 shares during the last quarter. EFG International AG bought a new position in Etsy during the 4th quarter valued at approximately $33,000. Elevation Point Wealth Partners LLC purchased a new position in shares of Etsy in the 2nd quarter worth about $35,000. Employees Retirement System of Texas purchased a new position in Etsy in the second quarter worth about $47,000. Finally, SJS Investment Consulting Inc. lifted its position in Etsy by 12,600.0% in the 3rd quarter. SJS Investment Consulting Inc. now owns 762 shares of the specialty retailer’s stock valued at $51,000 after acquiring an additional 756 shares in the last quarter. 99.53% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Etsy

Here are the key news stories impacting Etsy this week:

• Positive Sentiment: Sale of Depop to eBay for $1.2 billion in cash — provides >$1B of immediate liquidity, lets Etsy refocus on its core marketplace and was the main fundamental catalyst for the move higher. TechCrunch: Etsy sells Depop to eBay
• Positive Sentiment: Q4 beat on EPS and return to slight year-over-year GMS growth — Etsy topped EPS estimates and showed early stabilization in buyer engagement, helping investors look past near-term margin pressure. PR Newswire: Etsy Q4 and FY2025 results
• Positive Sentiment: Selected bullish analyst moves (Truist raise to $83, Needham buy maintained) give headline upside narratives that supported momentum for some buyers. Benzinga: analyst coverage
• Positive Sentiment: Wider market catalyst — a Supreme Court ruling that lifted e‑commerce names provided an additional short‑term bid to Etsy along with peers. CNBC: e‑commerce stocks pop after Supreme Court ruling
• Neutral Sentiment: Technical factors — elevated short interest amplified the rally (short squeeze component), so part of the move appears driven by positioning rather than new fundamentals. Benzinga: short interest note
• Neutral Sentiment: UBS and other cautious notes: some analysts view the Depop divestiture as improving profitability but still flag modest GMS growth and a valuation reset — a watch‑and‑wait stance. TipRanks: UBS commentary
• Negative Sentiment: Multiple analyst price‑target cuts and downgrades (JPMorgan, Wells Fargo, Morgan Stanley, Stifel, Cantor Fitzgerald and others) signal medium‑term caution on growth and valuation — these offsets could cap upside without clearer margin/GMS improvement. MarketScreener: analyst cuts
• Negative Sentiment: Mixed fundamentals and margin pressure — revenue roughly inline but profit and operating metrics showed strain, supporting views that a valuation reset may be underway. WSJ: profit vs revenue note
• Negative Sentiment: Insider sale disclosed (director sold 300 shares) — small in dollar terms but sometimes noted by traders as a modest negative signal. SEC Form 4: director sale

About Etsy

Etsy, Inc (NASDAQ: ETSY) operates a global e-commerce marketplace focused on handmade, vintage and unique goods. The platform connects individual artisans, small businesses and collectors with buyers seeking one-of-a-kind items, ranging from handcrafted jewelry and clothing to home décor and art supplies. Etsy’s revenue is primarily generated through listing fees, transaction fees on sales and optional seller services such as advertising and shipping labels.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy has cultivated a community-driven ethos, encouraging sustainable practices and personal entrepreneurship.