eBay (NASDAQ:EBAY) Price Target Raised to $100.00 at Rothschild & Co Redburn

eBay (NASDAQ:EBAY) had its price target increased by Rothschild & Co Redburn from $90.00 to $100.00 in a research report released on Tuesday,MarketScreener reports. They currently have a neutral rating on the e-commerce company’s stock.

A number of other equities research analysts have also commented on the stock. President Capital reduced their price objective on shares of eBay from $103.00 to $94.00 and set a “buy” rating on the stock in a research note on Friday, December 19th. Barclays dropped their target price on shares of eBay from $105.00 to $104.00 and set an “overweight” rating on the stock in a report on Thursday, February 19th. Needham & Company LLC increased their price target on eBay from $115.00 to $122.00 and gave the stock a “buy” rating in a report on Thursday, February 19th. BNP Paribas Exane lifted their price objective on eBay from $90.00 to $97.00 and gave the stock a “neutral” rating in a research report on Thursday, February 19th. Finally, Wedbush upped their target price on eBay from $95.00 to $100.00 and gave the company a “neutral” rating in a research report on Friday, February 20th. Fourteen investment analysts have rated the stock with a Buy rating, nineteen have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, eBay currently has a consensus rating of “Hold” and a consensus target price of $97.75.

eBay Stock Up 1.2%

Shares of NASDAQ:EBAY opened at $85.30 on Tuesday. The firm has a market cap of $38.21 billion, a P/E ratio of 19.61, a P/E/G ratio of 1.97 and a beta of 1.38. eBay has a 12-month low of $58.71 and a 12-month high of $101.15. The business has a fifty day simple moving average of $88.40 and a 200 day simple moving average of $89.15. The company has a quick ratio of 1.10, a current ratio of 1.10 and a debt-to-equity ratio of 1.30.

eBay (NASDAQ:EBAY) last issued its quarterly earnings results on Wednesday, February 18th. The e-commerce company reported $1.41 earnings per share for the quarter, beating the consensus estimate of $1.35 by $0.06. The company had revenue of $2.97 billion during the quarter, compared to analysts’ expectations of $2.87 billion. eBay had a return on equity of 43.04% and a net margin of 18.30%.The business’s quarterly revenue was up 15.0% on a year-over-year basis. During the same quarter in the prior year, the firm posted $1.25 earnings per share. eBay has set its Q1 2026 guidance at 1.530-1.590 EPS. Analysts predict that eBay will post 3.86 earnings per share for the current year.

eBay Increases Dividend

The company also recently declared a quarterly dividend, which will be paid on Friday, March 20th. Shareholders of record on Friday, March 6th will be issued a $0.31 dividend. The ex-dividend date is Friday, March 6th. This is an increase from eBay’s previous quarterly dividend of $0.29. This represents a $1.24 annualized dividend and a yield of 1.5%. eBay’s dividend payout ratio is currently 26.67%.

Insider Transactions at eBay

In related news, SVP Cornelius Boone sold 4,462 shares of the stock in a transaction on Thursday, December 18th. The stock was sold at an average price of $83.94, for a total value of $374,540.28. Following the transaction, the senior vice president directly owned 91,921 shares in the company, valued at $7,715,848.74. This trade represents a 4.63% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, SVP Jordan Douglas Bradle Sweetnam sold 1,009 shares of the business’s stock in a transaction on Wednesday, February 18th. The shares were sold at an average price of $79.87, for a total transaction of $80,588.83. Following the sale, the senior vice president owned 5,743 shares of the company’s stock, valued at $458,693.41. This trade represents a 14.94% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 44,593 shares of company stock worth $3,998,870. 0.64% of the stock is currently owned by insiders.

Institutional Investors Weigh In On eBay

A number of institutional investors and hedge funds have recently made changes to their positions in EBAY. Abound Financial LLC bought a new stake in eBay during the 4th quarter worth approximately $26,000. Financial Consulate Inc. purchased a new position in shares of eBay during the third quarter valued at approximately $27,000. High Point Wealth Management LLC purchased a new position in shares of eBay during the fourth quarter valued at approximately $26,000. Steigerwald Gordon & Koch Inc. bought a new stake in eBay during the third quarter worth $28,000. Finally, Jessup Wealth Management Inc purchased a new stake in eBay in the 4th quarter valued at $27,000. Institutional investors and hedge funds own 87.48% of the company’s stock.

Key Headlines Impacting eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: eBay agreed to buy Depop for $1.2 billion, expanding its reach in the resale/creator market and adding a fast-growing mobile-first marketplace that should improve gross merchandise volume and strategic positioning. Read More. Read More.
• Positive Sentiment: Deutsche Bank raised its price target to $118 and kept a Buy rating — a sizable upside thesis that can attract buyers and support momentum. Read More.
• Positive Sentiment: Rothschild & Co Redburn lifted its PT to $100 (neutral rating) and Daiwa raised its PT to $90 — incremental analyst upgrades that boost consensus valuations even if ratings remain cautious. Read More. Read More.
• Positive Sentiment: Search interest and listings for refurbished iPods and vintage items are surging, highlighting continued demand and marketplace liquidity for collectibles—an ongoing tailwind for fees and engagement. Read More.
• Neutral Sentiment: Tariff and policy noise: recent Supreme Court and administration actions on tariffs have created market uncertainty; commentary suggests mixed effects on e-commerce—both risks to cross-border flows and potential tailwinds for some marketplaces. Read More.
• Neutral Sentiment: Consumer-viral items (e.g., IKEA monkey toy) and seller guides (UK tax) boost traffic and seller activity but have limited direct impact on long-term fundamentals. Read More.
• Negative Sentiment: Jefferies cut its price target to $60 and kept an Underperform rating — a contrarian signal that highlights downside risk and could pressure sentiment among more cautious investors. Read More.

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.